{"id":61979,"date":"2019-01-09T12:40:28","date_gmt":"2019-01-09T17:40:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61979"},"modified":"2019-01-09T15:00:29","modified_gmt":"2019-01-09T20:00:29","slug":"et-les-laureats-des-bye-bye-de-la-pub-sont","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/et-les-laureats-des-bye-bye-de-la-pub-sont\/","title":{"rendered":"Et les laur\u00e9ats des Bye Bye de la pub sont&#8230;"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\">9 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Radio Canada vient de d\u00e9voiler les publicit\u00e9s qui ont \u00e9t\u00e9 pl\u00e9biscit\u00e9es par le public <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=61773\">\u00e0 l&rsquo;occasion du Bye Bye 2018<\/a><\/span>. Voici les grands gagnants.<\/span><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">1. Les Producteurs de lait du Qu\u00e9bec et lg2<\/span><\/h2>\n<p>Les Producteurs de lait du Qu\u00e9bec et lg2 ont d\u00e9cid\u00e9 de surprendre cette ann\u00e9e, avec une parodie d\u2019une publicit\u00e9 culte. Pour la troisi\u00e8me ann\u00e9e, les enfants de la c\u00e9l\u00e8bre tabl\u00e9e devenus presque ados sont de retour pour donner une nouvelle tonalit\u00e9 \u00e0 la question \u00ab Y\u2019a tu du lait icitte? \u00bb en r\u00e9interpr\u00e9tant \u00e0 leur mani\u00e8re la c\u00e9l\u00e8bre publicit\u00e9 originalement diffus\u00e9e en 2000 : Wazup.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/L29l8e4egc0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>Client: Les Producteurs de lait du Qu\u00e9bec \u2013 Julie G\u00e9linas, Sara Bujold<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation: LG2 \u2013 Fran\u00e7ois Sauv\u00e9<\/li>\n<li>Cr\u00e9ation: Marc Guilbault, Guillaume Bergeron<\/li>\n<li>Planification strat\u00e9gique: St\u00e9fanie Forcier<\/li>\n<li>Vice-pr\u00e9sidence service-conseil: Marie-Christine Cayer<\/li>\n<li>Service-conseil: Karine Payette, F\u00e9eniscya Roy, Carl Milette<\/li>\n<li>Production d\u2019agence: Lina Pich\u00e9<\/li>\n<li>R\u00e9alisation: Jean-Fran\u00e7ois Asselin<\/li>\n<li>Direction de la photographie: Steve Danyluk<\/li>\n<li>Maison de production: Cin\u00e9lande \u2013 Sophie G\u00e9rard<\/li>\n<li>Post-production: Post 430<\/li>\n<li>Studio de son: BLVD<\/li>\n<li>Montage hors-ligne: Mathieu Lebel<\/li>\n<li>Montage en ligne: Sarah Picard<\/li>\n<li>M\u00e9dias: Touch\u00e9! \u2013 Martin Soubeyran, Maeva Tepea, Virginie Racette, Camille Lavoie<\/li>\n<\/ul>\n<h2><span style=\"color: #000080; font-size: 24px;\">2. Plaisirs gastronomiques<\/span><\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/VkzBZtzzUdc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>Clients: Christophe Beauvais, Marie-Christine Fagnan<\/li>\n<li>Conception et r\u00e9alisation : Simon Olivier Fecteau<\/li>\n<li>Production et postproduction: CBC &amp; Radio-Canada Solutions M\u00e9dia<\/li>\n<\/ul>\n<h2><span style=\"color: #000080; font-size: 24px;\">3. Coca-Cola &#8211; Substance Strat\u00e9gies<\/span><\/h2>\n<p><a href=\"https:\/\/ici.radio-canada.ca\/concours-byebyepub\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-61982\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Coca-pub-300x142.png\" alt=\"\" width=\"515\" height=\"244\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Coca-pub-300x142.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Coca-pub-768x362.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Coca-pub-1024x483.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Coca-pub.png 1422w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n<ul>\n<li>Production : La Corp &#8211; Guillaume Arsenault (Producteur)<\/li>\n<li>Agence : Substance Strat\u00e9gies<br \/>\nJean-S\u00e9bastien Giroux (VP associ\u00e9)<br \/>\nL\u00e9lia M\u00e9tivier (Directrice conseil)<br \/>\n\u00c9ric Choquette (Strat\u00e8ge num\u00e9rique)<br \/>\nMaude Perreault (Strat\u00e8ge contenu d\u2019influence)<\/li>\n<li>Client: Coca-Cola Lt\u00e9e<br \/>\nDenis Ferlatte (Directeur marketing \u2013 Qu\u00e9bec)<br \/>\nSolange Grimard (Chef adjointe de campagne IMC)<\/li>\n<\/ul>\n<p>A noter que les publicit\u00e9s ci-dessous de duProprio ou encore du Porc du Qu\u00e9bec se classent dans le Top 10 \u00e9galement :<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/QpNDMqzEziU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FMaGAO9xGAs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>D\u00e9couvrez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/ici.radio-canada.ca\/concours-byebyepub\/\">les r\u00e9sultats ici<\/a><\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61979\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/et-les-laureats-des-bye-bye-de-la-pub-sont\/\"  data-item_title=\"Et les laur\u00e9ats des Bye Bye de la pub sont...\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup.png\"  data-item_date=\"2019-01-09T12:40:28-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Radio Canada vient de d\u00e9voiler les publicit\u00e9s qui ont \u00e9t\u00e9 pl\u00e9biscit\u00e9es par le public \u00e0 l&rsquo;occasion du Bye Bye 2018. Voici les grands gagnants.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61979\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/et-les-laureats-des-bye-bye-de-la-pub-sont\/\"  data-item_title=\"Et les laur\u00e9ats des Bye Bye de la pub sont...\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup.png\"  data-item_date=\"2019-01-09T12:40:28-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61979"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61979"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61979\/revisions"}],"predecessor-version":[{"id":61983,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61979\/revisions\/61983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61691"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}