{"id":61984,"date":"2019-01-10T07:00:06","date_gmt":"2019-01-10T12:00:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61984"},"modified":"2019-01-09T15:54:20","modified_gmt":"2019-01-09T20:54:20","slug":"tourisme-montreal-et-lg2-produisent-une-chanson-damour-pleine-dautoderision","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-produisent-une-chanson-damour-pleine-dautoderision\/","title":{"rendered":"Tourisme Montr\u00e9al et lg2 produisent une chanson d&rsquo;amour pleine d&rsquo;autod\u00e9rision"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-61985\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-300x184.png\" alt=\"\" width=\"652\" height=\"400\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header.png 1600w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">10 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Tourisme Montr\u00e9al, en compagnie de lg2, r\u00e9cidive et d\u00e9clare une nouvelle fois sa flamme aux autres villes et r\u00e9gions du Qu\u00e9bec en d\u00e9voilant <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/reviens-moi.ca\">la chanson Reviens-moi<\/a><\/span>. Empreinte autant de folie que d\u2019autod\u00e9rision, cette chanson d\u2019amour aux accents kitsch livre un v\u00e9ritable cri du c\u0153ur et pr\u00e9sente, avec un humour d\u00e9cal\u00e9, les attraits phares de la m\u00e9tropole comme jamais ils n\u2019ont \u00e9t\u00e9 pr\u00e9sent\u00e9s.<\/span><\/p>\n<p>S\u2019inspirant \u00e0 la fois des codes du web et empruntant \u00e0 la contre-culture le style \u00ab Lo-Fi \u00bb, en vogue chez de nombreux artistes actuels, la direction artistique \u00e9clat\u00e9e vise \u00e0 capter l\u2019attention de notre c\u0153ur de cible, les Qu\u00e9b\u00e9cois de 20-35 ans.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/XH1PogQ_0IA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On reproche souvent \u00e0 Montr\u00e9al de se prendre trop au s\u00e9rieux. Avec cette initiative, l\u2019id\u00e9e \u00e9tait de basculer compl\u00e8tement dans l\u2019autod\u00e9rision et d\u2019aller encore plus loin que l\u2019an pass\u00e9 en livrant en toute humilit\u00e9 une chanson d\u2019amour r\u00e9solument kitsch. Cr\u00e9ativement, nous avons jou\u00e9 sur la fine ligne entre la parodie assum\u00e9e et le qu\u00e9taine malaisant. Faisant rimer amour avec humour, Reviens-moi est un condens\u00e9 du meilleur et du pire de la chanson d\u2019amour. Un cri du c\u0153ur singulier, qui n\u2019h\u00e9site pas \u00e0 reprendre tous les ingr\u00e9dients du genre, et \u00e0 verser dans un style romantico-qu\u00e9taine d\u00e9complex\u00e9. On est dans l\u2019absurde, et l\u2019absurde polarise g\u00e9n\u00e9ralement \u00bb mentionne Marilou Aubin, directrice de cr\u00e9ation, lg2.<\/span><\/p><\/blockquote>\n<p>Le lancement remarqu\u00e9 de la chanson \u00e0 La Fureur est suivi d\u2019une campagne int\u00e9gr\u00e9e interpellant cette fois directement diff\u00e9rentes villes dont Qu\u00e9bec, Gatineau et Sherbrooke. L\u2019initiative comprend notamment des messages t\u00e9l\u00e9 et radio de 30 secondes, de l\u2019affichage et de l\u2019imprim\u00e9 mettant de l\u2019avant les attractions montr\u00e9alaises de fa\u00e7on romantique, une strat\u00e9gie de contenu en ligne, et m\u00eame une carte musicale envoy\u00e9e aux journalistes et aux influenceurs.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61986\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/4_lg2_Tourisme_Montre\u0301al_Me\u0301dias_Sociaux-300x184.png\" alt=\"\" width=\"563\" height=\"345\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/4_lg2_Tourisme_Montre\u0301al_Me\u0301dias_Sociaux-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/4_lg2_Tourisme_Montre\u0301al_Me\u0301dias_Sociaux-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/4_lg2_Tourisme_Montre\u0301al_Me\u0301dias_Sociaux-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/4_lg2_Tourisme_Montre\u0301al_Me\u0301dias_Sociaux.png 1600w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61987\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5_lg2_Tourisme_Montre\u0301al_Affichage-300x184.png\" alt=\"\" width=\"551\" height=\"338\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5_lg2_Tourisme_Montre\u0301al_Affichage-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5_lg2_Tourisme_Montre\u0301al_Affichage-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5_lg2_Tourisme_Montre\u0301al_Affichage-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5_lg2_Tourisme_Montre\u0301al_Affichage.png 1600w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61990\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/8_lg2_Tourisme_Montre\u0301al_Print-300x184.png\" alt=\"\" width=\"621\" height=\"381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/8_lg2_Tourisme_Montre\u0301al_Print-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/8_lg2_Tourisme_Montre\u0301al_Print-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/8_lg2_Tourisme_Montre\u0301al_Print-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/8_lg2_Tourisme_Montre\u0301al_Print.png 1600w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">La suite d\u2019une op\u00e9ration s\u00e9duction<\/span><\/h2>\n<p>Cette d\u00e9claration d\u2019amour repr\u00e9sente une suite logique pour Tourisme Montr\u00e9al qui poursuit le jeu de s\u00e9duction entam\u00e9 en 2018 avec la campagne J\u2019ai chang\u00e9, dans laquelle Montr\u00e9al et les autres villes du Qu\u00e9bec entretenaient une relation interpersonnelle par t\u00e9l\u00e9phone.<\/p>\n<p>L\u2019\u00e9dition 2019 de cette op\u00e9ration \u00ab charme \u00bb de Montr\u00e9al souhaite amener la relation au prochain niveau, en t\u00e9moignant haut et fort son amour aux r\u00e9gions avec une musique et des paroles cr\u00e9\u00e9es de toutes pi\u00e8ces. La chanson est interpr\u00e9t\u00e9e par le jeune chanteur Mathieu Samson, choisi autant pour sa voix envo\u00fbtante et puissante, que pour sa personnalit\u00e9 authentique et accessible, qui refl\u00e8te les valeurs de la ville.<\/p>\n<p>Les diff\u00e9rentes pi\u00e8ces de communication de la campagne int\u00e9gr\u00e9e mettent en lumi\u00e8re certaines des nouvelles attractions de la ville telles que La Grande Roue, l\u2019Igloofest, Aura, la Maison symphonique, mais aussi les grands classiques comme le Stade olympique, le mont Royal et le Vieux-Port, invitant les Qu\u00e9b\u00e9cois \u00e0 venir les d\u00e9couvrir ou \u00e0 les red\u00e9couvrir.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61991\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/9_lg2_Tourisme_Montre\u0301al_Carte_Musicale-300x184.png\" alt=\"\" width=\"649\" height=\"398\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/9_lg2_Tourisme_Montre\u0301al_Carte_Musicale-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/9_lg2_Tourisme_Montre\u0301al_Carte_Musicale-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/9_lg2_Tourisme_Montre\u0301al_Carte_Musicale-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/9_lg2_Tourisme_Montre\u0301al_Carte_Musicale.png 1600w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61989\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/7_lg2_Tourisme_Montre\u0301al_Abribus-300x184.png\" alt=\"\" width=\"703\" height=\"431\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/7_lg2_Tourisme_Montre\u0301al_Abribus-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/7_lg2_Tourisme_Montre\u0301al_Abribus-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/7_lg2_Tourisme_Montre\u0301al_Abribus-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/7_lg2_Tourisme_Montre\u0301al_Abribus.png 1600w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61988\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/6_lg2_Tourisme_Montre\u0301al_Affichage-300x184.png\" alt=\"\" width=\"714\" height=\"438\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/6_lg2_Tourisme_Montre\u0301al_Affichage-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/6_lg2_Tourisme_Montre\u0301al_Affichage-768x470.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/6_lg2_Tourisme_Montre\u0301al_Affichage-1024x627.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/6_lg2_Tourisme_Montre\u0301al_Affichage.png 1600w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<p><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>CLIENT Tourisme Montr\u00e9al &#8211; Fran\u00e7ois Poulin, Aline Vinel, Jade-\u00c9nya Le Brun<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE CR\u00c9ATION Marc Fortin<\/li>\n<li>DIRECTION DE CR\u00c9ATION Marilou Aubin<\/li>\n<li>CR\u00c9ATION Marine Intartaglia, Adrien H\u00e9ron, Ugo Martinez<\/li>\n<li>PLANIFICATION STRAT\u00c9GIQUE Sabrina C\u00f4t\u00e9<\/li>\n<li>SERVICE &#8211; CONSEIL Jean-Fran\u00e7ois Bergeron, St\u00e9phanie Pellicer, Marie-\u00c8ve L\u00e9onard<\/li>\n<li>PRODUCTION D\u2019AGENCE M\u00e9lanie Bazinet<\/li>\n<li>R\u00c9ALISATION S\u00e9bastien Landry<\/li>\n<li>MAISON DE PROD. \/ PRODUCTION FH studio<\/li>\n<li>STUDIO DE SON \/ ING\u00c9NIERIE BLVD<\/li>\n<li>MUSIQUE Paul-\u00c9tienne C\u00f4t\u00e9 (Circonflex)<\/li>\n<li>CHANTEUR Mathieu Samson<\/li>\n<li>MOTION DESIGN Vincent Bilodeau<\/li>\n<li>CHARGE DE PROJETS (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Laurence B\u00e9langer, Marie-Elisabeth Fouquet-Bouchard et Genevi\u00e8ve Demers<\/li>\n<li>M\u00c9DIAS Touch\u00e9!<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61984\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-produisent-une-chanson-damour-pleine-dautoderision\/\"  data-item_title=\"Tourisme Montr\u00e9al et lg2 produisent une chanson d&#039;amour pleine d&#039;autod\u00e9rision\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-1024x627.png\"  data-item_date=\"2019-01-10T07:00:06-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tourisme Montr\u00e9al, en compagnie de lg2, r\u00e9cidive et d\u00e9clare une nouvelle fois sa flamme aux autres villes et r\u00e9gions du Qu\u00e9bec en d\u00e9voilant la chanson Reviens-moi. Empreinte autant de folie que d\u2019autod\u00e9rision, cette chanson d\u2019amour aux accents kitsch livre un v\u00e9ritable cri du c\u0153ur et pr\u00e9sente, avec un humour d\u00e9cal\u00e9, les attraits phares de la m\u00e9tropole comme jamais ils n\u2019ont \u00e9t\u00e9 pr\u00e9sent\u00e9s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61984\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-produisent-une-chanson-damour-pleine-dautoderision\/\"  data-item_title=\"Tourisme Montr\u00e9al et lg2 produisent une chanson d&#039;amour pleine d&#039;autod\u00e9rision\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/1_lg2_Tourisme_Montre\u0301al_Header-1024x627.png\"  data-item_date=\"2019-01-10T07:00:06-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61984"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61984"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61984\/revisions"}],"predecessor-version":[{"id":61992,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61984\/revisions\/61992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61985"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}