{"id":62165,"date":"2019-01-17T05:03:34","date_gmt":"2019-01-17T10:03:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62165"},"modified":"2019-01-16T14:08:29","modified_gmt":"2019-01-16T19:08:29","slug":"un-certain-sourire-la-nouvelle-campagne-de-camden-pour-lordre-des-denturologistes-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-certain-sourire-la-nouvelle-campagne-de-camden-pour-lordre-des-denturologistes-du-quebec\/","title":{"rendered":"\u00ab Un certain sourire \u00bb, la nouvelle campagne de Camden pour l&rsquo;Ordre des denturologistes du Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-62166 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/sourire-camden-300x125.png\" alt=\"\" width=\"778\" height=\"324\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/sourire-camden-300x125.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/sourire-camden-768x321.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/sourire-camden.png 956w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">17 janvier 2019<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">L\u2019Ordre des denturologistes du Qu\u00e9bec (ODQ) a renouvel\u00e9 son partenariat avec Camden pour une quatri\u00e8me ann\u00e9e cons\u00e9cutive en d\u00e9voilant r\u00e9cemment sa toute nouvelle campagne publicitaire de sensibilisation, sous le th\u00e8me du romantisme, de la complicit\u00e9\u2026 et bien s\u00fbr, du sourire.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Construite autour du succ\u00e8s ind\u00e9modable \u00ab Un certain sourire \u00bb de Michel Louvain, la publicit\u00e9, enti\u00e8rement produite \u00e0 l\u2019interne par Camden, \u00e9voque lors d\u2019un plan-s\u00e9quence vibrant toute la complicit\u00e9 amoureuse exprim\u00e9e par des sourires authentiques, positionnant par le fait m\u00eame le savoir-faire et la formation d\u00e9di\u00e9e des denturologistes en ce qui a trait aux proth\u00e8ses dentaires.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Camden a d\u00e9montr\u00e9 depuis plusieurs ann\u00e9es sa compr\u00e9hension fine de la mission de notre ordre professionnel et de nos besoins de communication. Nous appr\u00e9cions beaucoup la relation de confiance que nous avons d\u00e9velopp\u00e9e avec eux\u00a0\u00bb, de mentionner Monique Bouchard, directrice g\u00e9n\u00e9rale de l\u2019ODQ.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">La campagne, qui comprendra \u00e9galement certains volets en r\u00e9seaux sociaux et en marketing de contenu, a \u00e9t\u00e9 lanc\u00e9e lors de la reprise de District 31 sur les ondes d\u2019Ici Radio-Canada le 7 janvier dernier, et sera diffus\u00e9e dans plusieurs environnements t\u00e9l\u00e9 de grande envergure lors des prochains mois.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes heureux d&rsquo;avoir relev\u00e9 le d\u00e9fi de communiquer le b\u00e9n\u00e9fice ultime de la pratique des denturologistes, essentielle \u00e0 plusieurs, dans un registre romantique inattendu. Qui plus est, la beaut\u00e9 de ce message est qu\u2019il provoque le sourire de tous ceux qui le regardent ! \u00bb, de conclure John Dutton, v.-p. cr\u00e9ation chez Camden.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LOMcVy57tTE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : ODQ : Robert Cabana, pr\u00e9sident ; Monique Bouchard, directrice g\u00e9n\u00e9rale<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction service-conseil\u00a0: Gabrielle Lusignan<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie et m\u00e9dia : Camille Poulin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction : Josiane Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production : Sandrine C. Cyr<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de production : Charlotte Beaudoin-Poisson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : Nicolas Legendre-Duplessis<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la photographie : Simon Therrien<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Motion design : Mathilde Lyandrat<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique\u00a0: Mathieu Albert<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique de plateau : Laura Lemelin-Rainville<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Casting : M\u00e9lanie Ranger<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Stylisme : M\u00e9lanie Brisson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception sonore : Ilyaa Ghafouri<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Colorisation : MELS<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Studio de son et post-production : Cult Nation<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62165\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/un-certain-sourire-la-nouvelle-campagne-de-camden-pour-lordre-des-denturologistes-du-quebec\/\"  data-item_title=\"\u00ab Un certain sourire \u00bb, la nouvelle campagne de Camden pour l&#039;Ordre des denturologistes du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/sourire-camden.png\"  data-item_date=\"2019-01-17T05:03:34-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Ordre des denturologistes du Qu\u00e9bec (ODQ) a renouvel\u00e9 son partenariat avec Camden pour une quatri\u00e8me ann\u00e9e cons\u00e9cutive en d\u00e9voilant r\u00e9cemment sa toute nouvelle campagne publicitaire de sensibilisation, sous le th\u00e8me du romantisme, de la complicit\u00e9\u2026 et bien s\u00fbr, du sourire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62165\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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