{"id":62220,"date":"2019-01-18T14:59:37","date_gmt":"2019-01-18T19:59:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62220"},"modified":"2019-01-18T14:59:37","modified_gmt":"2019-01-18T19:59:37","slug":"sid-lee-et-air-transat-donnent-le-gou%cc%82t-des-vacances-gra%cc%82ce-a-des-temperatures-re%cc%82vees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-et-air-transat-donnent-le-gou%cc%82t-des-vacances-gra%cc%82ce-a-des-temperatures-re%cc%82vees\/","title":{"rendered":"Sid Lee et Air Transat donnent le gou\u0302t des vacances gra\u0302ce a\u0300 des temp\u00e9ratures re\u0302v\u00e9es"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-62221 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-300x169.jpg\" alt=\"\" width=\"676\" height=\"381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-1024x576.jpg 1024w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour vendre des vacances dans le Sud, montrer de belles plages et de l\u2019eau a\u0300 perte de vue a fait ses preuves. Toutefois, cet hiver, Sid Lee a ajoute\u0301 un e\u0301le\u0301ment novateur a\u0300 l\u2019affichage d\u2019Air Transat qui a donne\u0301 le gou\u0302t du Sud aux Canadiens, en affichant les tempe\u0301ratures en temps re\u0301el des destinations soleil.<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La tempe\u0301rature est une ve\u0301ritable obsession pour les Canadiens et on a voulu profiter de l\u2019hiver pour saisir cette opportunite\u0301. Le de\u0301fi technique e\u0301tait des plus complexes, mais l\u2019innovation en vaut la peine \u00bb, soutient E\u0301tienne Goulet, directeur artistique chez Sid Lee.<\/span><\/p><\/blockquote>\n<p>Les panneaux d\u2019affichage typiques permettent de\u0301ja\u0300 de voir la tempe\u0301rature actuelle. Pour cette initiative, la mission e\u0301tait de cre\u0301er un panneau d\u2019affichage qui comparait en temps re\u0301el la tempe\u0301rature locale avec celles des destinations. Ainsi, le public e\u0301tait frappe\u0301 par la diffe\u0301rence de tempe\u0301rature dont ils auraient pu be\u0301ne\u0301ficier s\u2019ils avaient re\u0301serve\u0301 leurs vacances avec Air Transat.<\/p>\n<p>Sid Lee a collabore\u0301 de pre\u0300s avec Bell Me\u0301dia pour relever ce de\u0301fi technique et s\u2019assurer que les tempe\u0301ratures s\u2019affichent parfaitement sur une varie\u0301te\u0301 de panneaux nume\u0301riques, en temps re\u0301el. Les panneaux ont apparu a\u0300 Montre\u0301al avant les fe\u0302tes et seront affiche\u0301s a\u0300 Toronto jusqu\u2019au 10 fe\u0301vrier.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits<\/span><\/p>\n<ul>\n<li>Clients \u2013 Air Transat<\/li>\n<li>Guy Bourgeois, Directeur, Gestion des marques<\/li>\n<li>Vale\u0301rie Martin, Chef de marque<\/li>\n<li>Directeur de cre\u0301ation : Brian Gill<\/li>\n<li>Directeur artistique : E\u0301tienne Goulet<\/li>\n<li>Concepteur-Re\u0301dacteur : Andrew Lord<\/li>\n<li>Service-conseil : Ariane Poitras, Camille Joly, Sharel-Aude Lamarre<\/li>\n<li>Directrice me\u0301dia : Vale\u0301rie Beauchesne<\/li>\n<li>Strate\u0300ge : Nicolas Gagnon<\/li>\n<li>Assistante strate\u0300ge : Danya Swoboda<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-et-air-transat-donnent-le-gou%cc%82t-des-vacances-gra%cc%82ce-a-des-temperatures-re%cc%82vees\/\"  data-item_title=\"Sid Lee et Air Transat donnent le gou\u0302t des vacances gra\u0302ce a\u0300 des temp\u00e9ratures re\u0302v\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-1024x576.jpg\"  data-item_date=\"2019-01-18T14:59:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour vendre des vacances dans le Sud, montrer de belles plages et de l\u2019eau a\u0300 perte de vue a fait ses preuves. Toutefois, cet hiver, Sid Lee a ajoute\u0301 un e\u0301le\u0301ment novateur a\u0300 l\u2019affichage d\u2019Air Transat qui a donne\u0301 le gou\u0302t du Sud aux Canadiens, en affichant les tempe\u0301ratures en temps re\u0301el des destinations soleil.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-et-air-transat-donnent-le-gou%cc%82t-des-vacances-gra%cc%82ce-a-des-temperatures-re%cc%82vees\/\"  data-item_title=\"Sid Lee et Air Transat donnent le gou\u0302t des vacances gra\u0302ce a\u0300 des temp\u00e9ratures re\u0302v\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Transat_DigitalBoard-1024x576.jpg\"  data-item_date=\"2019-01-18T14:59:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[251,622],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62220"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62220"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62220\/revisions"}],"predecessor-version":[{"id":62222,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62220\/revisions\/62222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62221"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}