{"id":62262,"date":"2019-01-22T11:04:12","date_gmt":"2019-01-22T16:04:12","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62262"},"modified":"2019-01-22T11:04:37","modified_gmt":"2019-01-22T16:04:37","slug":"on-aime-ca-simple-la-nouvelle-plateforme-de-marque-de-duproprio-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/on-aime-ca-simple-la-nouvelle-plateforme-de-marque-de-duproprio-signee-lg2\/","title":{"rendered":"\u00ab\u00a0On aime \u00e7a simple\u00a0\u00bb : La nouvelle plateforme de marque de DuProprio sign\u00e9e lg2"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\"><img loading=\"lazy\" class=\"aligncenter wp-image-62263\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-300x193.jpg\" alt=\"\" width=\"670\" height=\"431\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-300x193.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-768x495.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-1024x659.jpg 1024w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>22 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">DuProprio, le leader de l\u2019immobilier sans commission au Qu\u00e9bec, d\u00e9voile sa nouvelle plateforme de marque <em>On aime \u00e7a simple<\/em>. Appuy\u00e9e par une campagne int\u00e9gr\u00e9e, la plateforme vise \u00e0 mettre en valeur l&rsquo;accompagnement professionnel et la simplicit\u00e9 de l\u2019exp\u00e9rience de vente dont on b\u00e9n\u00e9ficie quand on opte pour DuProprio.<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons fait beaucoup de recherche dans la derni\u00e8re ann\u00e9e pour comprendre ce que nos clients et le grand public per\u00e7oivent de nos services. Ce qui en est ressorti, c&rsquo;est que DuProprio est une marque incontournable dans l&rsquo;immobilier, extr\u00eamement appr\u00e9ci\u00e9e, qui permet d&rsquo;\u00e9conomiser la commission, mais que tout le volet de l&rsquo;accompagnement professionnel que nous offrons demeure assez m\u00e9connu \u00bb, explique Fr\u00e9d\u00e9ric Auger, directeur principal, Ventes et Marketing chez DuProprio.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/-cc5NIb559Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cette premi\u00e8re collaboration avec lg2 \u00e9tait l\u2019occasion de faire \u00e9voluer nos messages pour les recentrer vers cet accompagnement. Ce qu&rsquo;on veut que les gens retiennent, c&rsquo;est que DuProprio offre les meilleurs conseils, par les bons professionnels, quand ils en ont besoin. C&rsquo;est ce qui fait que l&rsquo;exp\u00e9rience est simple et qu&rsquo;ils obtiennent du succ\u00e8s avec nous. Et ce n&rsquo;est pas nous qui le disons, ce sont nos nombreux clients que nous avons interrog\u00e9s \u00bb, poursuit-il.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/QpNDMqzEziU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Depuis 20 ans, DuProprio a d\u00e9velopp\u00e9 un mod\u00e8le d\u2019affaires audacieux, qui donne avant tout le pouvoir au consommateur. Notre collaboration a pour but d\u2019amener la marque \u00e0 une nouvelle \u00e9tape de croissance en s\u2019attaquant aux freins et en b\u00e2tissant la notori\u00e9t\u00e9 de l\u2019offre parfois moins connue de DuProprio \u00bb, ajoute Julie Dub\u00e9, associ\u00e9e, vice-pr\u00e9sidente, lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/w3Zm6u9nXro\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>D\u00e9ploy\u00e9e jusqu\u2019en avril, la campagne comprend trois messages t\u00e9l\u00e9 tir\u00e9s d\u2019un concept imagin\u00e9 initialement par l\u2019agence LaBase, des vid\u00e9os de 6 secondes, de la radio et du web ainsi qu\u2019un volet affichage.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>CLIENT Fr\u00e9d\u00e9ric Auger, Isabelle Lambert<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE CR\u00c9ATION Marc Fortin<\/li>\n<li>DIRECTION DE CR\u00c9ATION Genevi\u00e8ve Langlois, Fr\u00e9d\u00e9ric Tremblay<\/li>\n<li>CR\u00c9ATION CAMPAGNE Marc-Antoine Vall\u00e9e, Jean-Fran\u00e7ois Perreault, Catherine Tremblay<\/li>\n<li>CR\u00c9ATION T\u00c9L\u00c9 Genevi\u00e8ve Langlois, Fr\u00e9d\u00e9ric Tremblay, Alexis Cadieux, tir\u00e9 d\u2019un concept de LaBase.<\/li>\n<li>PLANIFICATION STRAT\u00c9 GIQUE Catherine Dorion<\/li>\n<li>SERVICE &#8211; CONSEIL M\u00e9lanie Ch\u00e2teauneuf, Virginie W\u00e9rotte<\/li>\n<li>PRODUCTION D\u2019AGENCE Val\u00e9rie Lapointe<\/li>\n<li>R\u00c9ALISATION Nicolas Monette<\/li>\n<li>DIRECTION DE LA PHOTOGRAPHIE Steve Asselin<\/li>\n<li>MAISON DE PROD. \/ PRODUCTION Gorditos \/ Claudia Lemire<\/li>\n<li>POST &#8211; PRODUCTION MELS<\/li>\n<li>T\u00c9L\u00c9 : STUDIO DE SON \/ ING\u00c9NIERIE BLVD \/ Marc R\u00e9millard<\/li>\n<li>RADIO : STUDIO DE SON \/ ING\u00c9NIRIE BLVD \/ Olivier Rivard<\/li>\n<li>MONTAGE MELS \/ Dominic Montplaisir<\/li>\n<li>M\u00c9DIAS Espace M<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62262\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-aime-ca-simple-la-nouvelle-plateforme-de-marque-de-duproprio-signee-lg2\/\"  data-item_title=\"&quot;On aime \u00e7a simple&quot; : La nouvelle plateforme de marque de DuProprio sign\u00e9e lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-1024x659.jpg\"  data-item_date=\"2019-01-22T11:04:12-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>22 janvier 2019 DuProprio, le leader de l\u2019immobilier sans commission au Qu\u00e9bec, d\u00e9voile sa nouvelle plateforme de marque On aime \u00e7a simple. Appuy\u00e9e par une campagne int\u00e9gr\u00e9e, la plateforme vise \u00e0 mettre en valeur l&rsquo;accompagnement professionnel et la simplicit\u00e9 de l\u2019exp\u00e9rience de vente dont on b\u00e9n\u00e9ficie quand on opte pour DuProprio. Nous avons fait beaucoup [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62262\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-aime-ca-simple-la-nouvelle-plateforme-de-marque-de-duproprio-signee-lg2\/\"  data-item_title=\"&quot;On aime \u00e7a simple&quot; : La nouvelle plateforme de marque de DuProprio sign\u00e9e lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/5-lg2_dupropio_panneau-1024x659.jpg\"  data-item_date=\"2019-01-22T11:04:12-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62262"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62262"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62262\/revisions"}],"predecessor-version":[{"id":62265,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62262\/revisions\/62265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62263"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}