{"id":62346,"date":"2019-01-24T11:38:33","date_gmt":"2019-01-24T16:38:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62346"},"modified":"2019-01-24T11:38:33","modified_gmt":"2019-01-24T16:38:33","slug":"lassociation-canadienne-des-professeures-et-professeurs-duniversite-choisit-camden","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lassociation-canadienne-des-professeures-et-professeurs-duniversite-choisit-camden\/","title":{"rendered":"L\u2019Association canadienne des professeures et professeurs d\u2019universit\u00e9 choisit Camden"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-62348 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Camden-mandat-300x176.png\" alt=\"\" width=\"627\" height=\"368\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Camden-mandat-300x176.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Camden-mandat.png 555w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">24 janvier 2019<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">L\u2019Association canadienne des professeures et professeurs d\u2019universit\u00e9 (ACPPU), qui repr\u00e9sente 123 associations de personnel acad\u00e9mique et plus de 70 000 universitaires et professionnels \u00e0 travers le Canada, a choisi Camden pour orchestrer diff\u00e9rentes campagnes li\u00e9es \u00e0 ses enjeux n\u00e9vralgiques, notamment la sensibilisation de ses membres \u00e0 sa mission ou encore \u00e0 l\u2019importance du fondement acad\u00e9mique et de la transparence dans la gestion des universit\u00e9s canadiennes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Dans un premier temps, un film publicitaire a \u00e9t\u00e9 r\u00e9alis\u00e9 et diffus\u00e9 sur le Web, sous le th\u00e8me \u00ab\u00a0Votre voix au travail\u00a0\u00bb (Working for you), afin d\u2019informer l\u2019\u00e9cosyst\u00e8me de l\u2019organisation en ce qui a trait \u00e0 ses activit\u00e9s ainsi qu\u2019aux b\u00e9n\u00e9fices de ses diff\u00e9rents services.\u00a0Le film fut r\u00e9alis\u00e9 en fran\u00e7ais et en\u00a0anglais, incluant des interlocuteurs diff\u00e9rents pour chaque langue.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/cZGgF_IRv9M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans un deuxi\u00e8me temps, Camden a d\u00e9velopp\u00e9 une campagne de sensibilisation traitant de l\u2019importance d\u2019une bonne gouvernance dans l\u2019ensemble des institutions universitaires et coll\u00e9giales canadiennes. R\u00e9alis\u00e9e dans les deux langues et ax\u00e9e autour d\u2019un film, cette offensive comportait \u00e9galement une page de destination Web, une portion sur les r\u00e9seaux sociaux, du mat\u00e9riel imprim\u00e9 ainsi que des chandails \u00e0 l\u2019effigie des th\u00e8mes abord\u00e9s. \u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LSxaqx24HiY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Pilot\u00e9s \u00e0 partir de Camden Toronto, ces mandats ont \u00e9t\u00e9 le fruit d\u2019une collaboration \u00e9troite avec les bureaux de l\u2019agence de Montr\u00e9al et de Lyon.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Camden sait r\u00e9pondre aux imp\u00e9ratifs des organisations pancanadiennes qui n\u00e9cessitent, pour leurs communications, une multitude d\u2019expertises dans un cadre flexible, agile et optimis\u00e9. Nos diff\u00e9rents p\u00f4les de comp\u00e9tences sont r\u00e9ellement d\u00e9ploy\u00e9s en synergie totale \u00e0 l&rsquo;avantage\u00a0de nos clients, et cette collaboration avec l\u2019ACPPU en est un parfait exemple\u00a0\u00bb de conclure Sandrine C. Cyr, directrice de Camden Toronto.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span style=\"color: #000080;\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\"><b>Cr\u00e9dits :<\/b><\/span><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : ACPPU : Val\u00e9rie Dufour<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie, m\u00e9dia et service-conseil : Camille Poulin\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction : Susannah Rubin, S\u00e9bastien Cliche Ducharme<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Mathieu Albert<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production : Sandrine Cyr<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation et montage : Nicolas Legendre<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Motion design : Mathilde Lyandrat, Lucile Coche<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Graphisme : Justin Bolduc<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Programmation et int\u00e9gration : Jessie Gladu<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Studio Plasma<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Coordination et assurance qualit\u00e9 : Christiane Rioux<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62346\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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