{"id":62520,"date":"2019-01-30T09:49:23","date_gmt":"2019-01-30T14:49:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62520"},"modified":"2019-01-30T16:49:03","modified_gmt":"2019-01-30T21:49:03","slug":"lg2-derriere-ledition-2019-de-de-bell-cause-pour-la-cause","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-derriere-ledition-2019-de-de-bell-cause-pour-la-cause\/","title":{"rendered":"lg2 derri\u00e8re l&rsquo;\u00e9dition 2019 de Bell Cause pour la cause"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-62524\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais-300x203.png\" alt=\"\" width=\"797\" height=\"539\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais-300x203.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais-768x519.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais-1024x692.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais.png 1600w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">30 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Depuis le d\u00e9but du mois de janvier, l\u2019\u00e9dition 2019 de la campagne de sensibilisation nationale de <a href=\"http:\/\/bell.ca\/cause\"><span style=\"color: #3366ff;\">Bell Cause pour la cause<\/span><\/a> invite la population \u00e0 se joindre \u00e0 la plus vaste conversation au monde \u00e0 propos de la sant\u00e9 mentale, qui culminera le 30 janvier avec la Journ\u00e9e Bell Cause pour la cause.<\/span><\/p>\n<p>Afin de lutter contre la stigmatisation, lg2 a encore une fois collabor\u00e9 avec Bell, d\u00e9veloppant de nouveaux messages t\u00e9l\u00e9, radio et web, de l\u2019affichage imprim\u00e9 et num\u00e9rique, des banni\u00e8res web et du contenu sur les m\u00e9dias sociaux.<\/p>\n<p>En plus des vid\u00e9os mettant en vedette des Canadiens racontant les v\u00e9ritables histoires qu\u2019ils ont v\u00e9cues, Bell a lanc\u00e9 lors du jour J une nouvelle vid\u00e9o dans laquelle des Amis de Bell Cause pour la cause ainsi que des c\u00e9l\u00e9brit\u00e9s canadiennes et internationales partageant un message personnel en lien avec la maladie. La vid\u00e9o sera diffus\u00e9e sur Facebook, Instagram, Twitter, Snapchat et sur le site <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bell.ca\/cause\">bell.ca\/cause<\/a><\/span>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/4JZThOSNFuA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/H1y0mHPY6k8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les m\u00e9dias sociaux nous donnent souvent l\u2019impression que les gens sont parfaitement heureux et m\u00e8nent des vies incroyables. Dans cette perspective, la vid\u00e9o que nous avons cr\u00e9\u00e9e cette ann\u00e9e rappelle que, malheureusement, ce n\u2019est pas toujours le cas. Mais, \u00e0 l\u2019inverse, les plateformes sociales nous permettent de propulser un message et d\u2019entretenir une conversation forte pour r\u00e9duire la stigmatisation \u00bb, ajoute Nicolas Dion, associ\u00e9, directeur de cr\u00e9ation chez lg2.<\/span><\/p><\/blockquote>\n<p>Bell versera 5 cents au profit de programmes canadiens en sant\u00e9 mentale pour chaque visionnement de la vid\u00e9o, mais aussi pour tous les messages texte, les appels mobiles et les appels interurbains effectu\u00e9s par les clients de Bell, les tweets utilisant le mot-clic #BellCause ainsi que pour toutes les utilisations du filtre Facebook ou Snapchat.<\/p>\n<p>Cette ann\u00e9e, Bell est en voie d\u2019atteindre deux plateaux importants de son histoire en d\u00e9passant le cap du milliard pour le nombre total de messages de soutien, et en \u00e9levant \u00e0 100 millions de dollars son montant total vers\u00e9 \u00e0 des programmes en sant\u00e9 mentale.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-62523\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/06_Bell_Cause_lg2_panoquai-300x133.png\" alt=\"\" width=\"609\" height=\"270\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/06_Bell_Cause_lg2_panoquai-300x133.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/06_Bell_Cause_lg2_panoquai-768x341.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/06_Bell_Cause_lg2_panoquai-1024x455.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/06_Bell_Cause_lg2_panoquai.png 1600w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-62522\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/05_Bell_Cause_lg2_Affichage_sauvage-300x244.png\" alt=\"\" width=\"557\" height=\"453\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/05_Bell_Cause_lg2_Affichage_sauvage-300x244.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/05_Bell_Cause_lg2_Affichage_sauvage-768x624.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/05_Bell_Cause_lg2_Affichage_sauvage-1024x832.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/05_Bell_Cause_lg2_Affichage_sauvage.png 1600w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-62521\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0-300x300.png\" alt=\"\" width=\"557\" height=\"557\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0-144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/03_Bell_Cause_lg2_Social_2.0.png 1600w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>CLIENT Bell \u2013 Devorah Lithwick, Mary Deacon, Loring Phinney, Elaine Bissonnette, Fran\u00e7ois d\u2019Amour<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE CR\u00c9ATION Fran\u00e7ois Sauv\u00e9<\/li>\n<li>DIRECTION DE CR\u00c9ATION Nicolas Dion<\/li>\n<li>CR\u00c9ATION Patrick Rochon, Luc Dup\u00e9r\u00e9, Stuart Macmilan, L\u00e9a-Laure Bergeron, Roxanne Pelletier, Christian Pocetti, Jocelyn Leroy, Megan Lauzier, Annika Ramchandani, Marie-\u00c8ve Leclerc-Dion<\/li>\n<li>CONTENU Christophe Dub\u00e9<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE SERVICE &#8211; CONSEIL Marie-Christine Cayer<\/li>\n<li>SERVICE &#8211; CONSEIL Melody Ouellette, Marie-Michelle Leboeuf, Audrey Thibault, Anne Sophie Forget Leroux, Charles Foley<\/li>\n<li>PRODUCTION D\u2019AGENCE Catherine Dumas, M\u00e9lanie Bruneau, Val\u00e9ry Lewis<\/li>\n<li>PHOTOGRAPHIE Rapha\u00ebl Ouellet<\/li>\n<li>R\u00c9ALISATION Emanuel Hoss-Desmarais<\/li>\n<li>MAISON DE PROD. \/ PRODUCTION Gorditos<\/li>\n<li>POST &#8211; PRODUCTION Fly<\/li>\n<li>STUDIO DE SON \/ ING\u00c9NIERIE BLVD<\/li>\n<li>MUSIQUE Circonflex<\/li>\n<li>CHARGE DE PROJETS (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Laurence B\u00e9langer, M\u00e9lanie Th\u00e9rien, Marie-\u00c9lisabeth Fouquet, Lydie Houle<\/li>\n<li>PRODUCTION GRAPHIQUE (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Fr\u00e9d\u00e9ric St-Denis, Joanie \u00c9vrard<\/li>\n<li>M\u00c9DIAS Media Experts<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62520\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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2019 de Bell Cause pour la cause\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/07_Bell_Cause_lg2_lumiquais-1024x692.png\"  data-item_date=\"2019-01-30T09:49:23-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le d\u00e9but du mois de janvier, l\u2019\u00e9dition 2019 de la campagne de sensibilisation nationale de Bell Cause pour la cause invite la population \u00e0 se joindre \u00e0 la plus vaste conversation au monde \u00e0 propos de la sant\u00e9 mentale, qui culminera le 30 janvier avec la Journ\u00e9e Bell Cause pour la cause.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62520\"  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