{"id":62533,"date":"2019-01-30T07:01:00","date_gmt":"2019-01-30T12:01:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62533"},"modified":"2019-01-30T10:05:22","modified_gmt":"2019-01-30T15:05:22","slug":"nouvelle-campagne-pour-kijiji-autos-signee-cloudraker","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-pour-kijiji-autos-signee-cloudraker\/","title":{"rendered":"Nouvelle campagne pour Kijiji Autos sign\u00e9e CloudRaker"},"content":{"rendered":"<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\"><img loading=\"lazy\" class=\"aligncenter  wp-image-62534\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Kijiji-autos-300x123.png\" alt=\"\" width=\"756\" height=\"310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Kijiji-autos-300x123.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Kijiji-autos-768x315.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/01\/Kijiji-autos.png 947w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>30 janvier 2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">CloudRaker est derri\u00e8re la premi\u00e8re campagne grand public de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.kijijiautos.ca\/fr\/\"><span class=\"s2\">Kijiji\u00a0Auto<\/span><\/a><\/span>, la nouvelle plateforme d\u00e9di\u00e9e aux v\u00e9hicules automobiles que\u00a0Kijiji\u00a0vient de lancer.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CloudRaker a \u00e9galement d\u00e9velopp\u00e9 la nouvelle identit\u00e9 de\u00a0Kijiji\u00a0Auto, apr\u00e8s avoir produit la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=59218\">nouvelle image de marque de\u00a0Kijiji\u00a0d\u00e9voil\u00e9e en octobre 2018<\/a><\/span>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne nationale illustre que\u00a0Kijiji\u00a0Auto met les Canadiens au volant en simplifiant le processus d\u2019achat d\u2019un v\u00e9hicule.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour le lancement de cette nouvelle plateforme, CloudRaker a d\u00e9velopp\u00e9 une nouvelle strat\u00e9gie et un nouveau concept pour la marque, afin de la diff\u00e9rencier de la marque originale de Kijiji. S\u2019amusant avec les clich\u00e9s que l\u2019on retrouve dans les publicit\u00e9s de voitures, \u00ab\u00a0Prenez le volant\u00a0\u00bb pr\u00e9sente diff\u00e9rents types d\u2019acheteurs qui font litt\u00e9ralement l\u2019essai de la nouvelle plateforme pendant une course \u00e0 obstacles.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne comprend des messages t\u00e9l\u00e9 et pr\u00e9vid\u00e9o, des publicit\u00e9s ext\u00e9rieures, des \u00e9l\u00e9ments de relations publiques, deux activations, de la publicit\u00e9 num\u00e9rique et une strat\u00e9gie m\u00e9dias sociaux.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UmXHLrn3S7E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62533\"  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