{"id":62676,"date":"2019-02-04T16:07:28","date_gmt":"2019-02-04T21:07:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62676"},"modified":"2019-02-05T09:48:10","modified_gmt":"2019-02-05T14:48:10","slug":"je-suis-plate-les-comptables-professionnels-du-quebec-jouent-lautoderision-avec-lagence-reservoir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/je-suis-plate-les-comptables-professionnels-du-quebec-jouent-lautoderision-avec-lagence-reservoir\/","title":{"rendered":"\u00ab\u00a0Je suis plate\u00a0\u00bb : Les comptables professionnels du Qu\u00e9bec jouent l&rsquo;autod\u00e9rision avec l&rsquo;agence R\u00e9servoir"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-62677\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-300x147.jpg\" alt=\"\" width=\"733\" height=\"359\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-300x147.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-768x375.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-1024x500.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019.jpg 1392w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">4 fe\u0301vrier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Re\u0301servoir re\u0301alise la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/cpaquebec.ca\/fr\/cpa-pas-plates\">nouvelle campagne de recrutement des comptables professionnels agre\u0301e\u0301s du Que\u0301bec<\/a><\/span>. Cette anne\u0301e, les CPA de\u0301montent les pre\u0301juge\u0301s associe\u0301s a\u0300 leur profession en affirmant qu\u2019ils sont plates.<\/span><\/p>\n<p>La campagne a de\u0301bute\u0301 avec de grandes murales et des affiches pre\u0301sentant six visages avec le titre \u00ab Je suis plate \u00bb. Une seconde se\u0301rie d\u2019affiches et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube-nocookie.com\/playlist?list=PLrmngDSf8GITXr_3ECpeGWqgiu1faZoNB\">de capsules vide\u0301o<\/a> <\/span>diffuse\u0301es sur les plateformes nume\u0301rique ont pris le relai, re\u0301ve\u0301lant que ce sont six CPA dont les re\u0301alisations et le parcours sont loin d\u2019e\u0302tre plates. Le tout a permis de cre\u0301er un mix me\u0301dia qui rejoint la cible a\u0300 diffe\u0301rents points de contact et qui surprend sous toutes ses formes.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/lLKMKvawa3o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_zoTSAuY4Go\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Misant sur l\u2019autode\u0301rision et un ton ironique, la campagne interpelle les e\u0301tudiants dans leur recherche d\u2019une carrie\u0300re stimulante.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes bien loin de l\u2019image du comptable beige qui travaille dans son coin, explique Erika Vaugeois, directrice, strate\u0301gie de marque et communications a\u0300 l\u2019Ordre des CPA du Que\u0301bec. On espe\u0300re bien que les jeunes vont appre\u0301cier la campagne, qu\u2019ils vont s\u2019y reconnaitre et que c\u0327a va les inspirer a\u0300 explorer les possibilite\u0301s qu\u2019ouvre une carrie\u0300re de CPA. \u00bb<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-62678\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/2_RES_CPA_2019_PL-CV-227x300.jpg\" alt=\"\" width=\"627\" height=\"829\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/2_RES_CPA_2019_PL-CV-227x300.jpg 227w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/2_RES_CPA_2019_PL-CV-768x1014.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/2_RES_CPA_2019_PL-CV.jpg 1174w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>La campagne se de\u0301cline a\u0300 l\u2019inte\u0301rieur et autour des universite\u0301s, ainsi que sur les plateformes nume\u0301riques.<\/p>\n<ul>\n<li>Client : Ordre des CPA du Que\u0301bec : Lyne Lortie, Erika Vaugeois<\/li>\n<li>Agence : Re\u0301servoir<\/li>\n<li>Direction de cre\u0301ation : Yves Perreault<\/li>\n<li>Re\u0301daction : Sean English<\/li>\n<li>Direction artistique : Dominic Page\u0301, Rene\u0301e Hudon<\/li>\n<li>Infographie : Sophie Leclerc<\/li>\n<li>Service-conseil : Tiffanie Nguyen, Simon Boulanger<\/li>\n<li>Photographe : Luc Robitaille<\/li>\n<li>Production agence : Katia Pellerin<\/li>\n<li>Maison de production : Morrison<\/li>\n<li>Re\u0301alisateur : Philippe Grenier<\/li>\n<li>Studio de son : Lamajeure<\/li>\n<li>Me\u0301dia : Jungle<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62676\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/je-suis-plate-les-comptables-professionnels-du-quebec-jouent-lautoderision-avec-lagence-reservoir\/\"  data-item_title=\"&quot;Je suis plate&quot; : Les comptables professionnels du Qu\u00e9bec jouent l&#039;autod\u00e9rision avec l&#039;agence R\u00e9servoir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-1024x500.jpg\"  data-item_date=\"2019-02-04T16:07:28-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Re\u0301servoir re\u0301alise la nouvelle campagne de recrutement des comptables professionnels agre\u0301e\u0301s du Que\u0301bec. Cette anne\u0301e, les CPA de\u0301montent les pre\u0301juge\u0301s associe\u0301s a\u0300 leur profession en affirmant qu\u2019ils sont plates.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62676\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/je-suis-plate-les-comptables-professionnels-du-quebec-jouent-lautoderision-avec-lagence-reservoir\/\"  data-item_title=\"&quot;Je suis plate&quot; : Les comptables professionnels du Qu\u00e9bec jouent l&#039;autod\u00e9rision avec l&#039;agence R\u00e9servoir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_RES_McGill_CPA_2019-1024x500.jpg\"  data-item_date=\"2019-02-04T16:07:28-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,224],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62676"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62676"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62676\/revisions"}],"predecessor-version":[{"id":62694,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62676\/revisions\/62694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62677"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}