{"id":62730,"date":"2019-02-06T10:56:41","date_gmt":"2019-02-06T15:56:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62730"},"modified":"2019-02-06T10:56:41","modified_gmt":"2019-02-06T15:56:41","slug":"toujours-du-vrai-monde-retour-de-la-campagne-de-loto-quebec-et-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/toujours-du-vrai-monde-retour-de-la-campagne-de-loto-quebec-et-sid-lee\/","title":{"rendered":"Toujours du vrai monde : retour de la campagne de Loto-Qu\u00e9bec et Sid Lee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-62733\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-300x166.png\" alt=\"\" width=\"690\" height=\"382\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-300x166.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-768x424.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-1024x565.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee.png 1228w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">6 fe\u0301vrier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Loto-Que\u0301bec et Sid Lee pre\u0301sentent la deuxie\u0300me anne\u0301e de la campagne \u00ab Juste du vrai monde \u00bb, lance\u0301e l\u2019an dernier. Pour cette deuxie\u0300me mouture, c\u2019est a\u0300 Jean-Franc\u0327ois Rivard que fut confie\u0301e la re\u0301alisation des 4 messages, mettant toujours en vedette de vrais gagnants de Loto-Que\u0301bec, rejouant leur propre histoire de chance dans une reconstitution filme\u0301e. Fait a\u0300 noter, deux des histoires pre\u0301sente\u0301es sont des gains effectue\u0301s en ligne sur lotoquebec.com.<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Comme la campagne a e\u0301te\u0301 bien rec\u0327ue l\u2019an dernier, ce fut un re\u0301el plaisir que de trouver de nouveaux gagnants tout aussi heureux de se pre\u0302ter au jeu d\u2019un tournage te\u0301le\u0301! \u00bb explique Janie The\u0301riault, Directrice Communication marketing, web et re\u0301seaux sociaux.<\/span><\/p><\/blockquote>\n<p>Le concept a d\u2019ailleurs connu une certaine e\u0301volution depuis l\u2019an dernier.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Parce que la campagne a de\u0301ja\u0300 e\u0301te\u0301 installe\u0301e, nous avons pu retarder le moment ou\u0300 il est re\u0301ve\u0301le\u0301 que les gens a\u0300 l\u2019e\u0301cran ne sont pas des acteurs, ce qui rend les messages encore plus intrigants ! \u00bb commente Mathieu Bouillon, concepteur-re\u0301dacteur.<\/span><\/p><\/blockquote>\n<p>Deux premiers messages avaient e\u0301te\u0301 lance\u0301s l\u2019e\u0301te\u0301 dernier, tandis que les deux suivants sont pre\u0301sente\u0301s cet hiver.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>Annonceur: Loto-Que\u0301bec \u2013 Janie The\u0301riault, Zoe\u0301 Doucet, Bruno Gauvin, Isabelle Moreault<\/li>\n<li>Agence: Sid Lee<\/li>\n<li>Direction de cre\u0301ation: Alex Bernier<\/li>\n<li>Conception-re\u0301daction: Mathieu Bouillon<\/li>\n<li>Direction artistique: Miriam Rondeau<\/li>\n<li>Service-conseil: France Wong, Marie-Julie Cossette, Arianne Goulet, Anne Richard<\/li>\n<li>Production : Julie Beaudoin (Sid Lee), E\u0301milie Heckmann (BLVD)<\/li>\n<li>Re\u0301alisation: Jean-Franc\u0327ois Rivard<\/li>\n<li>Montage : David Valiquette<\/li>\n<li>Son: BLVD<\/li>\n<li>Planification Me\u0301dia: Sid Lee Media<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62730\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/toujours-du-vrai-monde-retour-de-la-campagne-de-loto-quebec-et-sid-lee\/\"  data-item_title=\"Toujours du vrai monde : retour de la campagne de Loto-Qu\u00e9bec et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-1024x565.png\"  data-item_date=\"2019-02-06T10:56:41-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Loto-Que\u0301bec et Sid Lee pre\u0301sentent la deuxie\u0300me anne\u0301e de la campagne \u00ab Juste du vrai monde \u00bb, lance\u0301e l\u2019an dernier. Pour cette deuxie\u0300me mouture, c\u2019est a\u0300 Jean-Franc\u0327ois Rivard que fut confie\u0301e la re\u0301alisation des 4 messages, mettant toujours en vedette de vrais gagnants de Loto-Que\u0301bec, rejouant leur propre histoire de chance dans une reconstitution filme\u0301e. Fait a\u0300 noter, deux des histoires pre\u0301sente\u0301es sont des gains effectue\u0301s en ligne sur lotoquebec.com.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62730\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/toujours-du-vrai-monde-retour-de-la-campagne-de-loto-quebec-et-sid-lee\/\"  data-item_title=\"Toujours du vrai monde : retour de la campagne de Loto-Qu\u00e9bec et Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Loto-QC-sid-lee-1024x565.png\"  data-item_date=\"2019-02-06T10:56:41-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62730"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62730"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62730\/revisions"}],"predecessor-version":[{"id":62734,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62730\/revisions\/62734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62733"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}