{"id":62735,"date":"2019-02-06T11:02:20","date_gmt":"2019-02-06T16:02:20","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62735"},"modified":"2019-02-06T11:02:20","modified_gmt":"2019-02-06T16:02:20","slug":"lemouleur-aiguise-son-image-avec-dentsubos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lemouleur-aiguise-son-image-avec-dentsubos\/","title":{"rendered":"L\u2019\u00c9mouleur aiguise son image avec DentsuBos"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-62736\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-300x194.jpg\" alt=\"\" width=\"801\" height=\"518\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-300x194.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-768x497.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-1024x663.jpg 1024w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">6 f\u00e9vrier 2019<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">DentsuBos vient d\u2019annoncer son nouveau partenariat avec L\u2019\u00c9mouleur, un commer\u00e7ant montr\u00e9alais qui se sp\u00e9cialise dans la vente de couteaux japonais haut de gamme.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La toute premi\u00e8re offensive publicitaire de L\u2019\u00c9mouleur d\u00e9poussi\u00e8re de fa\u00e7on originale le traditionnel panneau trivision en d\u00e9montrant l\u2019extr\u00eame pr\u00e9cision des lames des couteaux japonais. Les lignes verticales du panneau imitent savamment les tranches d\u2019une carotte coup\u00e9e \u00e0 la perfection par un couteau de L\u2019\u00c9mouleur.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">\u00c0 l\u2019\u00e8re du m\u00e9dia num\u00e9rique, on a pens\u00e9 que serait brillant de donner un nouveau souffle \u00e0 ce m\u00e9dia traditionnel, explique Julien Thiry, directeur de cr\u00e9ation associ\u00e9 chez DentsuBos. L\u2019utilisation du trivision \u00e9tait int\u00e9ressante d\u2019un point de vue cr\u00e9atif pour mettre en valeur les produits de notre client.\u00a0\u00bb<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">L\u2019offensive, affich\u00e9e exclusivement sur un panneau trivision tout pr\u00e8s du march\u00e9 Jean-Talon, mecque des <i>foodies<\/i> montr\u00e9alais, voulait promouvoir la vente de couteaux durant le temps des F\u00eates.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Chef de la cr\u00e9ation\u00a0: S\u00e9bastien Rivest<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur de cr\u00e9ation, DCA\u00a0: Julien Thiry<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Concepteur-r\u00e9dacteur, DCA\u00a0: Michael Aronson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur de compte, m\u00e9dia\u00a0: S\u00e9bastien Labelle<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Superviseur de compte\u00a0: Thibault Etheart<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production imprim\u00e9e\u00a0: Studio M&amp;H<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62735\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lemouleur-aiguise-son-image-avec-dentsubos\/\"  data-item_title=\"L\u2019\u00c9mouleur aiguise son image avec DentsuBos\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-1024x663.jpg\"  data-item_date=\"2019-02-06T11:02:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DentsuBos vient d\u2019annoncer son nouveau partenariat avec L\u2019\u00c9mouleur, un commer\u00e7ant montr\u00e9alais qui se sp\u00e9cialise dans la vente de couteaux japonais haut de gamme.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62735\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lemouleur-aiguise-son-image-avec-dentsubos\/\"  data-item_title=\"L\u2019\u00c9mouleur aiguise son image avec DentsuBos\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/panneau-emouleur-1024x663.jpg\"  data-item_date=\"2019-02-06T11:02:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62735"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62735"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62735\/revisions"}],"predecessor-version":[{"id":62737,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62735\/revisions\/62737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62736"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}