{"id":62745,"date":"2019-02-06T13:19:00","date_gmt":"2019-02-06T18:19:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62745"},"modified":"2019-02-06T11:19:14","modified_gmt":"2019-02-06T16:19:14","slug":"les-cje-de-montreal-se-branchent-sur-leurs-clienteles-avec-camden","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-cje-de-montreal-se-branchent-sur-leurs-clienteles-avec-camden\/","title":{"rendered":"Les CJE de Montr\u00e9al se branchent sur leurs client\u00e8les avec Camden"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-62746\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden-300x213.png\" alt=\"\" width=\"687\" height=\"488\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden-300x213.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden.png 470w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">6 f\u00e9vrier 2019<\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 la suite d\u2019un processus de s\u00e9lection d\u2019agences conforme aux politiques de l\u2019A2C, la Table des Carrefours jeunesse-emploi de l\u2019\u00cele-de-Montr\u00e9al (CJE) a tout r\u00e9cemment lanc\u00e9 une campagne publicitaire multicanal sign\u00e9e Camden.\u00a0<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">Bas\u00e9e sur une plateforme de cr\u00e9ation minimaliste et centr\u00e9e sur l\u2019id\u00e9e de refaire le plein d\u2019\u00e9nergie, cette campagne exploite diff\u00e9rents m\u00e9dias, notamment en mode num\u00e9rique. L\u2019offensive ceinture le march\u00e9 g\u00e9ographique montr\u00e9alais, dans un cadre optimis\u00e9 en regard aux client\u00e8les vis\u00e9es.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-62747\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden-cje-300x245.png\" alt=\"\" width=\"456\" height=\"372\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden-cje-300x245.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden-cje.png 466w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">L\u2019utilisation du mobile a \u00e9t\u00e9 au coeur de la strat\u00e9gie de diffusion. Une page Web de destination a \u00e9t\u00e9 r\u00e9alis\u00e9e afin de rediriger les jeunes vers le CJE de leur secteur. Des publicit\u00e9s audio sur la plateforme Spotify et une campagne num\u00e9rique en banni\u00e8res anim\u00e9es ont notamment \u00e9t\u00e9 produites. L\u2019offensive a \u00e9t\u00e9 r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la collaboration entre les bureaux de Camden \u00e0 Montr\u00e9al (strat\u00e9gie, cr\u00e9ation et production) et \u00e0 Toronto (strat\u00e9gie m\u00e9dia et planification).<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/570158031&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Rosemarie Pereira au nom la Table des CJE de l\u2019\u00cele-de-Montr\u00e9al :<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">L\u2019\u00e9quipe de Camden a fait ses devoirs avec brio et s\u2019est impliqu\u00e9e pour comprendre nos enjeux et ainsi planifier une campagne cr\u00e9ative, strat\u00e9gique, \u00e9pur\u00e9e et r\u00e9solument tourn\u00e9e sur les b\u00e9n\u00e9fices offerts par les CJE de l\u2019\u00cele-de-Montr\u00e9al \u00bb.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">La Table des CJE de l\u2019\u00cele-de-Montr\u00e9al a pour mission de regrouper les Carrefours jeunesse-emploi (CJE) de la m\u00e9tropole autour de\u00a0pr\u00e9occupations communes concernant les besoins sp\u00e9cifiques des Montr\u00e9alais de 16 \u00e0 35 ans en mati\u00e8re d\u2019insertion sociale, scolaire, professionnelle et citoyenne. Les CJE s\u2019appuient sur des d\u00e9cennies de pratique professionnelle et rejoignent des milliers de jeunes annuellement en leur offrant des services gratuits et accessibles.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : Sylvie Poirier, coordonnatrice de la Table des CJE de l\u2019\u00cele-de-Montr\u00e9al \u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la strat\u00e9gie : Claudelle Lavall\u00e9e<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction service client\u00e8le : Val\u00e9rie Fleury<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction m\u00e9dia : Camille Poulin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie r\u00e9seaux sociaux : Yara El-Soueidi<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Marketing num\u00e9rique : Na\u00efma Benbrik<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction : Mathieu Chabot, Susannah Rubin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Chef design : Didier Plantard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique et design : \u00c9va Ducharme<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Animation et int\u00e9gration : Jessie Gladu<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Studio de son et postproduction\u00a0: Cult Nation<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62745\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-cje-de-montreal-se-branchent-sur-leurs-clienteles-avec-camden\/\"  data-item_title=\"Les CJE de Montr\u00e9al se branchent sur leurs client\u00e8les avec Camden\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden.png\"  data-item_date=\"2019-02-06T13:19:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la suite d\u2019un processus de s\u00e9lection d\u2019agences conforme aux politiques de l\u2019A2C, la Table des Carrefours jeunesse-emploi de l\u2019\u00cele-de-Montr\u00e9al (CJE) a tout r\u00e9cemment lanc\u00e9 une campagne publicitaire multicanal sign\u00e9e Camden.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62745\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-cje-de-montreal-se-branchent-sur-leurs-clienteles-avec-camden\/\"  data-item_title=\"Les CJE de Montr\u00e9al se branchent sur leurs client\u00e8les avec Camden\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Camden.png\"  data-item_date=\"2019-02-06T13:19:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62745"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62745"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62745\/revisions"}],"predecessor-version":[{"id":62748,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62745\/revisions\/62748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62746"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}