{"id":62895,"date":"2019-02-08T13:52:51","date_gmt":"2019-02-08T18:52:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=62895"},"modified":"2019-02-08T16:13:15","modified_gmt":"2019-02-08T21:13:15","slug":"accro-montreal-reconduira-son-immersion-experientielle-4d-en-2019-avec-elixir-marketing-olfactif","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/accro-montreal-reconduira-son-immersion-experientielle-4d-en-2019-avec-elixir-marketing-olfactif\/","title":{"rendered":"ACCRO MONTR\u00c9AL reconduira son immersion exp\u00e9rientielle 4D en 2019 avec \u00c9lixir Marketing Olfactif"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div id=\"attachment_62909\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-62909\" loading=\"lazy\" class=\"wp-image-62909\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-300x200.jpg\" alt=\"\" width=\"620\" height=\"413\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-1024x683.jpg 1024w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p id=\"caption-attachment-62909\" class=\"wp-caption-text\"><em><span style=\"font-size: 12px;\">Credit &#8211; Les deux Myriam Photographie<\/span><\/em><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">8 fe\u0301vrier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Avec une trentaine de collaborations a\u0300 son actif, E\u0301lixir Marketing Olfactif fait sa marque dans un nouvel espace cre\u0301atif relie\u0301 en direct aux e\u0301motions : celui de l\u2019odorat. Un concept \u00e9prouv\u00e9 lors <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=59420\">du dernier\u00a0ACCRO MONTRE\u0301AL<\/a><\/span>.<\/span><\/p>\n<p>Spe\u0301cialiste de l\u2019aromachologie, nouvelle branche du marketing relevant a\u0300 la fois de la science et de l\u2019art, la jeune entreprise mise sur l\u2019influence des odeurs sur le comportement humain pour cre\u0301er des immersions expe\u0301rientielles inoubliables.<\/p>\n<p>Ve\u0301ritable laboratoire vivant de la communication, du marketing expe\u0301rientiel et de l\u2019e\u0301ve\u0301nementiel sur fond de technologie, ACCRO MONTRE\u0301AL initie depuis trois ans la rencontre entre cre\u0301ateurs, innovateurs et gens d\u2019affaires.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec plus de 500 participants et 150 entreprises d\u2019influence sur place, l\u2019occasion e\u0301tait parfaite pour de\u0301montrer a\u0300 un public d\u2019experts que le marketing 4D, qui meuble l\u2019invisible en le remplissant d\u2019odeurs, est un moyen de communication tangible et de\u0301sormais incontournable \u00bb, explique Christine Chamberland-Beaudoin, pre\u0301sidente et fondatrice d\u2019E\u0301lixir Marketing Olfactif.<\/span><\/p><\/blockquote>\n<div id=\"attachment_62908\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-62908\" loading=\"lazy\" class=\"wp-image-62908\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-3-EMO13-300x200.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-3-EMO13-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-3-EMO13-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-3-EMO13-1024x683.jpg 1024w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p id=\"caption-attachment-62908\" class=\"wp-caption-text\"><em><span style=\"font-size: 12px;\">Credit &#8211; Les deux Myriam Photographie<\/span><\/em><\/p>\n<\/div>\n<p>Pour sa collaboration avec l\u2019e\u0301ve\u0301nement ACCRO MONTRE\u0301AL se de\u0301roulant a\u0300 la Tohu l\u2019automne dernier, E\u0301lixir Marketing Olfactif a cre\u0301e\u0301 un e\u0301ventail d\u2019expe\u0301riences sur mesure afin de remplir une triple mission :<\/p>\n<ul>\n<li>La premie\u0300re activation, une diffusion a\u0300 grand de\u0301ploiement d\u2019une composition e\u0301nergisante mettant en sce\u0300ne des notes fruite\u0301es et boise\u0301es, avait pour objectif de de\u0301clencher l\u2019inte\u0301re\u0302t des participants de\u0300s leur arrive\u0301e et de donner tout de suite le ton au rassemblement.<\/li>\n<\/ul>\n<div id=\"attachment_62910\" style=\"width: 603px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-62910\" loading=\"lazy\" class=\"wp-image-62910\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-1-A-300x200.jpg\" alt=\"\" width=\"593\" height=\"395\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-1-A-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-1-A-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-1-A-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Immersion-1-A.jpg 1875w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p id=\"caption-attachment-62910\" class=\"wp-caption-text\"><em><span style=\"font-size: 12px;\">Cre\u0301dit &#8211; Bulles Blanches Photographie<\/span><\/em><\/p>\n<\/div>\n<ul>\n<li>La seconde ite\u0301ration, diffuse\u0301e dans une zone de\u0301die\u0301e a\u0300 la cre\u0301ativite\u0301, a mis en sce\u0300ne un cocktail d\u2019huiles essentielles aux proprie\u0301te\u0301s inspirantes, cre\u0301e\u0301e pour stimuler les remue- me\u0301ninges en e\u0301quipe.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pour la troisie\u0300me immersion, E\u0301lixir Marketing Olfactif a releve\u0301 tout un de\u0301fi a\u0300 son kiosque : celui de proposer sept variations sur le the\u0300me de la fore\u0302t, cre\u0301e\u0301es en fonction du lieu (le Que\u0301bec), de la saison (boise\u0301 d\u2019hiver, sentier d\u2019automne), de l\u2019auditoire cible\u0301 et du moment de la journe\u0301e.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons ainsi de\u0301montre\u0301 l\u2019ampleur des possibilite\u0301s offertes par l\u2019aromachologie, pre\u0301cise Christine Chamberland-Beaudoin. De plus, nous avons eu droit a\u0300 une ve\u0301ritable e\u0301tude comportementale: la majorite\u0301 des participants, attire\u0301s par nos diffusions, se laissaient litte\u0301ralement mener par le bout du nez et se dirigeaient en priorite\u0301 vers notre kiosque. Un constat e\u0301patant ! \u00bb.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le marketing olfactif est un outil novateur pour cre\u0301er des immersions multisensorielles, ce qui s\u2019inscrit parfaitement dans notre programmation a\u0300 360 degre\u0301s, affirme Joannie Bergeron, fondatrice d\u2019Immersive Productions et directrice ge\u0301ne\u0301rale d\u2019ACCRO MONTRE\u0301AL. Notre objectif est de faire vivre des expe\u0301riences hors du commun a\u0300 nos participants, d\u2019amplifier l\u2019impact de leurs projets et d\u2019insuffler de la valeur ajoute\u0301e a\u0300 leurs re\u0301alisations par l\u2019expe\u0301rimentation. E\u0301lixir Marketing Olfactif s\u2019est vraiment de\u0301marque\u0301e lors de cet e\u0301ve\u0301nement et c\u2019est avec plaisir que nous annonc\u0327ons qu\u2019un nouveau concept immersif se fera sentir a\u0300 ACCRO MONTRE\u0301AL 2019 \u00bb.<\/span><\/p><\/blockquote>\n<p>Depuis ses de\u0301buts en 2017, E\u0301lixir Marketing Olfactif a rempli des mandats novateurs avec des partenaires de prestige, notamment le Cirque du Soleil, <a href=\"https:\/\/isarta.com\/infos\/?p=61400\">la Fondation Ve\u0301ro et Louis<\/a>, <a href=\"https:\/\/isarta.com\/infos\/?p=62223\">les Grands Prix du design au Casino de Montre\u0301al<\/a>, <a href=\"https:\/\/isarta.com\/infos\/?p=61206\">le Groupe Yves Gagnon de BMR<\/a>, <a href=\"https:\/\/isarta.com\/infos\/?p=54364\">l\u2019agence Touche\u0301 !<\/a> et le Muse\u0301e des beaux-arts de Montre\u0301al, pour n\u2019en nommer que quelques-uns.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour aller plus loin :<\/span><\/p>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=59420\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/accro-les-affaires.png\" alt=\"Comment r\u00c3\u00a9ussir \u00c3\u00a0 nouer des partenariats avec des m\u00c3\u00a9dias ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=59420\" target=\"_blank\">Comment r\u00c3\u00a9ussir \u00c3\u00a0 nouer des partenariats avec des m\u00c3\u00a9dias ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=59420\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=44485\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/06\/Fotolia_70140703_S.jpg\" alt=\"Le pouvoir olfactif au service de la marque  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=44485\" target=\"_blank\">Le pouvoir olfactif au service de la marque  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=44485\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62895\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/accro-montreal-reconduira-son-immersion-experientielle-4d-en-2019-avec-elixir-marketing-olfactif\/\"  data-item_title=\"ACCRO MONTR\u00c9AL reconduira son immersion exp\u00e9rientielle 4D en 2019 avec \u00c9lixir Marketing Olfactif\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-1024x683.jpg\"  data-item_date=\"2019-02-08T13:52:51-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec une trentaine de collaborations a\u0300 son actif, E\u0301lixir Marketing Olfactif fait sa marque dans un nouvel espace cre\u0301atif relie\u0301 en direct aux e\u0301motions : celui de l\u2019odorat. Un concept \u00e9prouv\u00e9 lors du dernier\u00a0ACCRO MONTRE\u0301AL.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_62895\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/accro-montreal-reconduira-son-immersion-experientielle-4d-en-2019-avec-elixir-marketing-olfactif\/\"  data-item_title=\"ACCRO MONTR\u00c9AL reconduira son immersion exp\u00e9rientielle 4D en 2019 avec \u00c9lixir Marketing Olfactif\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Elixir_TEAM1-1024x683.jpg\"  data-item_date=\"2019-02-08T13:52:51-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":62909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[645,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62895"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=62895"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62895\/revisions"}],"predecessor-version":[{"id":62913,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/62895\/revisions\/62913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/62909"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=62895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=62895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=62895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}