{"id":63217,"date":"2019-02-20T14:13:19","date_gmt":"2019-02-20T19:13:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63217"},"modified":"2019-02-20T14:13:19","modified_gmt":"2019-02-20T19:13:19","slug":"la-stm-choisit-varibase-pour-la-gestion-de-ses-courriels","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-stm-choisit-varibase-pour-la-gestion-de-ses-courriels\/","title":{"rendered":"La STM choisit Varibase pour la gestion de ses courriels"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-63218\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Varibase-300x134.png\" alt=\"\" width=\"826\" height=\"369\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Varibase-300x134.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Varibase-768x344.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Varibase-1024x459.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Varibase.png 1375w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">20 f\u00e9vrier 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">La Soci\u00e9t\u00e9 des transports de Montr\u00e9al (STM) a choisi par appel d&rsquo;offres, l\u2019agence franco-montr\u00e9alaise Varibase, sp\u00e9cialis\u00e9e en marketing relationnel pour la gestion et l&rsquo;envoi de ses infolettres \u00e9lectroniques.<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La STM avait annonc\u00e9, dans son plan strat\u00e9gique organisationnel 2025, vouloir faire de l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client en transport collectif, l\u2019une de ses priorit\u00e9s. Pour ce faire, la STM souhaite mieux connaitre sa client\u00e8le et communiquer de mani\u00e8re pertinente avec celle-ci.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L&rsquo;infolettre r\u00e9alis\u00e9e par Varibase permettra de solidifier les liens entre la STM et ses usagers dans le but d\u2019augmenter sa notori\u00e9t\u00e9, cr\u00e9er une synergie avec d\u2019autres canaux de communication, et faire la promotion de ses produits et services.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63217\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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