{"id":63220,"date":"2019-02-20T14:24:29","date_gmt":"2019-02-20T19:24:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63220"},"modified":"2019-02-20T14:24:29","modified_gmt":"2019-02-20T19:24:29","slug":"desjardins-sassocie-a-julien-lacroix-pour-informer-sur-les-reer-et-les-celi","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-sassocie-a-julien-lacroix-pour-informer-sur-les-reer-et-les-celi\/","title":{"rendered":"Desjardins s\u2019associe \u00e0 Julien Lacroix pour informer sur les REER et les CELI"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-63221\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header-300x150.jpg\" alt=\"\" width=\"694\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header.jpg 780w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">20 f\u00e9vrier 2019<\/span><\/p>\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Afin de rendre les REER et les CELI plus attrayants, Desjardins s\u2019est associ\u00e9 \u00e0 Julien Lacroix pour informer sur le sujet durant cette p\u00e9riode cl\u00e9 de cotisation. Toujours avec sa touche personnelle, l\u2019humoriste d\u00e9mystifie l\u2019\u00e9pargne et explique qu\u2019elle est une t\u00e2che beaucoup plus simple et facile qu\u2019elle n\u2019y para\u00eet.<\/span><\/strong><\/p>\n<p>Il ne prend pas plus de temps pour cotiser que de r\u00e9ussir une recette de g\u00e2teau \u00e0 \u00e9tages, de terminer un casse-t\u00eate ou de terminer son jeu vid\u00e9o pr\u00e9f\u00e9r\u00e9.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/f4014NPe9XU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En plus d\u2019avoir pour mission de rendre le sujet de l\u2019\u00e9pargne plus attrayant, il fallait aussi comp\u00e9titionner contre la multitude de contenus qu\u2019on retrouve en ligne. L\u2019univers graphique tr\u00e8s color\u00e9, la tonalit\u00e9 positive, le ton plus accrocheur et plus ludique qu\u2019\u00e0 l\u2019habitude et l\u2019association avec Julien Lacroix, toute l\u2019approche a \u00e9t\u00e9 pens\u00e9e pour pr\u00e9senter les REER et les CELI sous un jour nouveau \u00bb, explique St\u00e9phanie Laurin, conseill\u00e8re mise en march\u00e9, Desjardins.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/BGlIHMEg_is\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">J\u2019aime ce genre de d\u00e9fi cr\u00e9atif o\u00f9 il faut trouver le moyen de donner une saveur originale \u00e0 quelque chose qui peut, de prime abord, sembler moins attrayant. L\u2019\u00e9quipe a bien saisi mon univers et elle l\u2019a m\u00eame encourag\u00e9 afin que le message passe tr\u00e8s bien sans jamais qu\u2019on sente qu\u2019il a \u00e9t\u00e9 forc\u00e9 \u00bb, ajoute Julien Lacroix, humoriste.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/EkIYXjCNv3E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pr\u00e9sent\u00e9e jusqu\u2019au 1er mars, la campagne essentiellement num\u00e9rique comprend quatre vid\u00e9os pour le web, du contenu pour les m\u00e9dias sociaux et de l\u2019affichage.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3q-0Z5wg8to\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<ul>\n<li>CLIENT Desjardins \u2013 St\u00e9phanie Laurin, Chantal Boivin, St\u00e9phanie Guay-Larochelle, Marie-Pier Taillon<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE CR\u00c9ATION Marc Fortin<\/li>\n<li>DIRECTION DE CR\u00c9ATION Marilou Aubin<\/li>\n<li>CR\u00c9ATION Maude Bourcier-Bouchard, Joanna Chrysocheris, David Arcouette<\/li>\n<li>PLANIFICATION STRAT\u00c9 GIQUE Pierre Labadie<\/li>\n<li>SERVICE &#8211; CONSEIL Catherine Draws, Karine Farmer, \u00c9milie Masse, Marie-Eve Despars<\/li>\n<li>PRODUCTION D\u2019AGENCE M\u00e9lanie Bazinet<\/li>\n<li>R\u00c9ALISATION Olivier Labont\u00e9 Lemoyne<\/li>\n<li>DIRECTION DE LA PHOTOGRAPHIE Simon-Pierre Gingras<\/li>\n<li>MAISON DE PROD. \/ PRODUCTION BLVD, Emilie Heckmann<\/li>\n<li>POST &#8211; PRODUCTION BLVD<\/li>\n<li>STUDIO DE SON \/ ING\u00c9 NIERIE BLVD, Sylvain Roux<\/li>\n<li>MONTAGE BLVD, Jean-Pierre Demers<\/li>\n<li>CHARGE DE PROJETS (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Laurence B\u00e9langer, Marie-Elisabeth Fouquet<\/li>\n<li>PRODUCTION GRAPHIQUE (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Joanie \u00c9vrard<\/li>\n<li>PRODUCTION IMPRIM\u00c9E Louis Dorval<\/li>\n<li>D\u00c9VELOPPEURS Sylvain Fortier, Mathieu Schetagne<\/li>\n<li>M\u00c9DIAS Touch\u00e9!<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/desjardins-sassocie-a-julien-lacroix-pour-informer-sur-les-reer-et-les-celi\/\"  data-item_title=\"Desjardins s\u2019associe \u00e0 Julien Lacroix pour informer sur les REER et les CELI\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header.jpg\"  data-item_date=\"2019-02-20T14:24:29-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Afin de rendre les REER et les CELI plus attrayants, Desjardins s\u2019est associ\u00e9 \u00e0 Julien Lacroix pour informer sur le sujet durant cette p\u00e9riode cl\u00e9 de cotisation. Toujours avec sa touche personnelle, l\u2019humoriste d\u00e9mystifie l\u2019\u00e9pargne et explique qu\u2019elle est une t\u00e2che beaucoup plus simple et facile qu\u2019elle n\u2019y para\u00eet.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/desjardins-sassocie-a-julien-lacroix-pour-informer-sur-les-reer-et-les-celi\/\"  data-item_title=\"Desjardins s\u2019associe \u00e0 Julien Lacroix pour informer sur les REER et les CELI\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/1_lg2_Desjardins_REER_CELI_Header.jpg\"  data-item_date=\"2019-02-20T14:24:29-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":63221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,373,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63220"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=63220"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63220\/revisions"}],"predecessor-version":[{"id":63223,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63220\/revisions\/63223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/63221"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=63220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=63220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=63220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}