{"id":63383,"date":"2019-02-26T15:13:32","date_gmt":"2019-02-26T20:13:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63383"},"modified":"2019-02-27T15:58:10","modified_gmt":"2019-02-27T20:58:10","slug":"dentsu-media-devient-dentsu-x","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsu-media-devient-dentsu-x\/","title":{"rendered":"Dentsu M\u00e9dia devient dentsu X"},"content":{"rendered":"<div id=\"attachment_63385\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-63385\" loading=\"lazy\" class=\"wp-image-63385\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Genevive-Guay-300x169.jpg\" alt=\"\" width=\"488\" height=\"275\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Genevive-Guay-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Genevive-Guay.jpg 623w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<p id=\"caption-attachment-63385\" class=\"wp-caption-text\"><em><span style=\"font-size: 12px;\">Genevi\u00e8ve\u00a0Guay<\/span><\/em><\/p>\n<\/div>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">26 f\u00e9vrier 2019<\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Dentsu Aegis Network Canada continue sa croissance en accueillant dentsu\u00a0X dans l\u2019expansion de son r\u00e9seau et en nommant Genevi\u00e8ve\u00a0Guay \u00e0 la pr\u00e9sidence de la nouvelle agence<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">Dentsu Aegis Network annonce ce 26 f\u00e9vrier le lancement de <b>dentsu\u00a0X<\/b> au Canada; une toute nouvelle offre de communication m\u00e9dia. R\u00e9inventant l\u2019approche traditionnelle d\u2019\u00e9laboration des strat\u00e9gies m\u00e9dia \u00e0 l\u2019aide d\u2019une m\u00e9thode exclusive de qualification des audiences, dentsu\u00a0X offre \u00e0 certaines des plus grandes marques canadiennes et mondiales, des exp\u00e9riences m\u00e9dia int\u00e9gr\u00e9es et ax\u00e9es sur l\u2019engagement.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le lancement de dentsu\u00a0X apporte \u00e9galement une nouvelle approche exclusive de planification m\u00e9dia au Canada, utilisant le pouvoir des donn\u00e9es pour d\u00e9finir les consommateurs au-del\u00e0 des comportements d\u00e9clar\u00e9s et favorisant une compr\u00e9hension multidimensionnelle des audiences bas\u00e9e sur leurs motivations.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Cette approche \u00e9clair\u00e9e permet de mettre en \u0153uvre des strat\u00e9gies int\u00e9gr\u00e9es qui reposent sur la mani\u00e8re dont les marques ajoutent de la valeur \u00e0 la vie des consommateurs, et contribue \u00e0 attirer l\u2019attention dans un march\u00e9 de consommation satur\u00e9 \u2014 une approche ax\u00e9e davantage sur l\u2019exp\u00e9rience plut\u00f4t que sur l\u2019exposition.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/267544355?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">Pour propulser le mandat de cette nouvelle agence, Genevi\u00e8ve\u00a0Guay est nomm\u00e9e pr\u00e9sidente de dentsu\u00a0X Canada \u00e0 compter d\u2019aujourd\u2019hui. Depuis pr\u00e8s de 15\u00a0ans, Genevi\u00e8ve a occup\u00e9 des postes de plus en plus \u00e9lev\u00e9s au sein de la direction de Dentsu Aegis Network et a contribu\u00e9 de mani\u00e8re inestimable \u00e0 la r\u00e9ussite et \u00e0 la croissance du groupe gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 \u00e9laborer des strat\u00e9gies qui ont acc\u00e9l\u00e9r\u00e9 la croissance de tr\u00e8s grandes marques au Canada.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Les bouleversements fondamentaux ne sont pas juste un mot \u00e0 la mode ou une tendance, mais une r\u00e9alit\u00e9 d\u2019affaire qui touche toutes les industries et tous les domaines. La meilleure fa\u00e7on de r\u00e9ussir dans le climat \u00e9conomique actuel consiste \u00e0 anticiper et \u00e0 garder de l\u2019avance, pour y arriver dentsu\u00a0X a bouscul\u00e9 l\u2019approche de strat\u00e9gie m\u00e9dia classique pour aider nos clients \u00e0 rester \u00e0 l\u2019avant-garde, d\u00e9clare Genevi\u00e8ve\u00a0Guay, pr\u00e9sidente de dentsu\u00a0X Canada. Nous avons compl\u00e8tement transform\u00e9 le processus de d\u00e9finition et de compr\u00e9hension des cibles m\u00e9dias. Nous mettons en place une compr\u00e9hension approfondie et multidimensionnelle des consommateurs fond\u00e9e sur les motivations des consommateurs plut\u00f4t que sur l\u2019approche traditionnelle de profilage. Nous concevons des exp\u00e9riences consommateur qui vont au-del\u00e0 de l\u2019exposition publicitaire pour cr\u00e9er des liens plus significatifs avec les marques.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">En plus des 50\u00a0employ\u00e9s canadiens \u00e0 Montr\u00e9al et \u00e0 Toronto, dentsu\u00a0X compte 37\u00a0bureaux situ\u00e9s entre autres en Asie, en Russie, en France, en Italie et en Australie et exerce des activit\u00e9s sur 34\u00a0march\u00e9s.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">C\u2019est une p\u00e9riode passionnante pour Dentsu Aegis Network au Canada, qui continue sa croissance avec l\u2019ajout de dentsu\u00a0X; une agence qui offre \u00e0 nos clients une solution plus robuste et plus int\u00e9gr\u00e9e que jamais, d\u00e9clare Annette\u00a0Warring, pr\u00e9sidente et chef de la direction de Dentsu Aegis Network Canada. J\u2019ai \u00e9galement le plaisir d\u2019annoncer la nomination de Genevi\u00e8ve\u00a0Guay \u00e0 la pr\u00e9sidence de l\u2019agence. Durant sa carri\u00e8re au sein du r\u00e9seau, Genevi\u00e8ve a dirig\u00e9 des \u00e9quipes dynamiques et novatrices qui ont mis en \u0153uvre des strat\u00e9gies prim\u00e9s pour nos clients, et je me r\u00e9jouie de voir Genevi\u00e8ve diriger l\u2019\u00e9quipe qui \u00e9tablira et d\u00e9veloppera la marque dentsu X au Canada.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63383\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dentsu-media-devient-dentsu-x\/\"  data-item_title=\"Dentsu M\u00e9dia devient dentsu X\"  data-item_date=\"2019-02-26T15:13:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu Aegis Network Canada continue sa croissance en accueillant dentsu\u00a0X dans l\u2019expansion de son r\u00e9seau et en nommant Genevi\u00e8ve\u00a0Guay \u00e0 la pr\u00e9sidence de la nouvelle agence<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63383\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dentsu-media-devient-dentsu-x\/\"  data-item_title=\"Dentsu M\u00e9dia devient dentsu X\"  data-item_date=\"2019-02-26T15:13:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[314],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63383"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=63383"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63383\/revisions"}],"predecessor-version":[{"id":63415,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63383\/revisions\/63415"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=63383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=63383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=63383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}