{"id":63453,"date":"2019-02-28T14:15:45","date_gmt":"2019-02-28T19:15:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63453"},"modified":"2019-02-28T14:15:45","modified_gmt":"2019-02-28T19:15:45","slug":"laboratoire-suisse-choisit-bob-pour-la-refonte-de-sa-plateforme-identitaire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laboratoire-suisse-choisit-bob-pour-la-refonte-de-sa-plateforme-identitaire\/","title":{"rendered":"Laboratoire Suisse choisit Bob pour la refonte de sa plateforme identitaire"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-63454 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Suisse-Bob-300x164.png\" alt=\"\" width=\"691\" height=\"378\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Suisse-Bob-300x164.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Suisse-Bob-768x419.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/02\/Suisse-Bob-1024x559.png 1024w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">28 fe\u0301vrier 2019<\/span><\/p>\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Laboratoire Suisse mandate Bob pour la refonte et le lancement de sa plateforme identitaire.<\/span><\/strong><\/p>\n<p>Laboratoire Suisse et Bob ont lance\u0301 une grande campagne de publicite\u0301 comprenant un message te\u0301le\u0301 de 15 secondes et trois messages de 10 secondes diffuse\u0301s en bumpers a\u0300 la te\u0301le\u0301 et en pre\u0301- roll web.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/i4ueBklbAfg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/vnkciHtDzw8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UqqFZNz3VNs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FOVGb6uEE-U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans un environnement hautement concurrentiel, il e\u0301tait primordial d\u2019aller vers un univers tre\u0300s diffe\u0301renciateur et de renforcer la cre\u0301dibilite\u0301 des produits naturels de la marque.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Plus qu\u2019un concept, on souhaitait proposer une plateforme cre\u0301ative et ludique dans laquelle on pourrait promouvoir l\u2019ensemble de la gamme par un symbole suisse re\u0301invente\u0301 \u2013 e\u0301voquant chaque fois les avantages du produit (pour l\u2019e\u0301nergie, les voyages, les articulations, le sommeil, etc.) \u00bb, explique Nicolas Cliet-Marrel, concepteur-re\u0301dacteur chez Bob et lead cre\u0301atif de la campagne.<\/span><\/p><\/blockquote>\n<p>Cette offensive a mis en valeur la refonte identitaire de la marque, qui se voit rajeunie et modernise\u0301e.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes tre\u0300s fiers du travail de l\u2019e\u0301quipe de Bob, tant sur le plan de la cre\u0301ation de cette nouvelle plateforme de campagne que sur celui de la rede\u0301finition de notre identite\u0301 de marque. Ces re\u0301alisations nous permettront de mieux nous positionner dans le marche\u0301 \u00bb, explique Franc\u0327ois Leblond, directeur du marketing de Laboratoire Suisse.<\/span><\/p><\/blockquote>\n<p>La campagne s\u2019est de\u0301ploye\u0301e en trois phases : une premie\u0300re avant Noe\u0308l, une deuxie\u0300me en de\u0301but d\u2019anne\u0301e et une troisie\u0300me a\u0300 la fin de fe\u0301vrier.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Client : Laboratoire Suisse<\/li>\n<li>Agence : Bob<\/li>\n<li>Me\u0301dias : Havas Media<\/li>\n<li>Production : Tonic DNA<\/li>\n<li>Effets sonores : Momentum<\/li>\n<li>Musique originale : Louis-Philippe Quesnel<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63453\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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