{"id":63497,"date":"2019-03-04T15:43:17","date_gmt":"2019-03-04T20:43:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63497"},"modified":"2019-03-04T15:43:17","modified_gmt":"2019-03-04T20:43:17","slug":"ogilvy-signe-la-nouvelle-campagne-de-la-fondation-jasmin-roy-sophie-desmarais","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-signe-la-nouvelle-campagne-de-la-fondation-jasmin-roy-sophie-desmarais\/","title":{"rendered":"Ogilvy signe la nouvelle campagne de la Fondation Jasmin Roy Sophie Desmarais"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-63498\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Ogilvy-campagne-300x116.png\" alt=\"\" width=\"546\" height=\"211\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Ogilvy-campagne-300x116.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Ogilvy-campagne-768x298.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Ogilvy-campagne.png 866w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">4 mars 2019<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">En continuit\u00e9 avec sa mission de lutte contre l\u2019intimidation sous toutes ses formes par la cr\u00e9ation d\u2019environnements positifs, la Fondation Jasmin Roy Sophie Desmarais d\u00e9voile aujourd\u2019hui une nouvelle campagne publicitaire, sign\u00e9e Ogilvy.<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0Le concept ?\u00a0<\/span><span class=\"s1\">Personne n\u2019aime les m\u00e9chants dans la vraie vie,\u00a0<\/span><span class=\"s1\"><i>\u00c0 nous tous d&rsquo;agir autrement.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne comporte deux vid\u00e9os dans lesquelles entrent en sc\u00e8ne des \u00ab\u00a0m\u00e9chants\u00a0\u00bb, dans diff\u00e9rents \u00a0contextes : \u00e0 bord des transports en commun et sur le lieu travail.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les m\u00e9chants reproduisent les gestes d\u2019incivilit\u00e9 les plus courants de la vie quotidienne mais avec une sc\u00e9nographie propre aux films de super h\u00e9ros. \u00c0 la fin des capsules vid\u00e9o, une jeune personne s\u2019avance et pose un geste simple pour aider la victime.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le message est clair : <i>Personne n&rsquo;aime les m\u00e9chants dans la vraie vie. \u00c0 nous tous d&rsquo;agir autrement.<\/i> En effet, si les m\u00e9chants sont parfois des personnages charismatiques et attachants au cin\u00e9ma, ils le sont beaucoup moins dans la vie r\u00e9elle, comme le d\u00e9montre cette nouvelle campagne.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TUhZTRfNdj8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/VxTMqqBDGn8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Les capsules seront diffus\u00e9es sur les r\u00e9seaux TVA, ICI Radio-Canada, CBC et en version longue sur les <a href=\"https:\/\/www.youtube-nocookie.com\/channel\/UC73bYo-z9Rl31rsHME2jIeQ\"><span class=\"s2\">r\u00e9seaux sociaux<\/span><\/a>. Cette campagne, dont le concept a \u00e9t\u00e9 confi\u00e9 \u00e0 l\u2019agence Ogilvy et la r\u00e9alisation \u00e0 Maxime Giroux de la maison de production publicitaire Les Enfants, a \u00e9t\u00e9 possible gr\u00e2ce \u00e0 la contribution du Secr\u00e9tariat \u00e0 la jeunesse.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">Agence : Ogilvy<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Production : Les Enfants<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">R\u00e9alisation : Maxime Giroux<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">DOP : Gabriel Brault Tardif<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Producteur : Visant Le Guennec<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Post-production : MELS<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Musique et son : Studios Apollo<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Ing\u00e9nieurs sonores : Pierre-Hugues Rondeau, Vincent Dufour<\/span><\/li>\n<\/ul>\n<div 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