{"id":63845,"date":"2019-03-19T13:11:56","date_gmt":"2019-03-19T17:11:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63845"},"modified":"2019-03-19T13:11:56","modified_gmt":"2019-03-19T17:11:56","slug":"nouvelles-campagnes-pour-belairdirect-signees-sid-lee-toronto","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelles-campagnes-pour-belairdirect-signees-sid-lee-toronto\/","title":{"rendered":"Nouvelles campagnes pour belairdirect sign\u00e9es Sid Lee Toronto"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-63846\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-300x169.jpg\" alt=\"\" width=\"708\" height=\"399\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-1024x576.jpg 1024w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">19\u00a0mars\u00a02019<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">La compagnie d\u2019assurance automobile et habitation belairdirect, adopte une nouvelle approche narrative cin\u00e9matographique pour ses derni\u00e8res campagnes publicitaires. Lanc\u00e9es aujourd\u2019hui, les nouvelles publicit\u00e9s montrent qu\u2019avec l\u2019assurance simplifi\u00e9e de belairdirect, les clients demeurent toujours ma\u00eetres de la situation et de leur protection auto et habitation, m\u00eame face \u00e0 des situations inhabituelles, voire p\u00e9rilleuses.<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Notre chevalier en armure et son approche humoristique a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment central de nos publicit\u00e9s pendant plusieurs ann\u00e9es et cette strat\u00e9gie nous a bien servis. Pour nos nouvelles campagnes, nous voulons d\u00e9montrer que nous sommes une compagnie d\u2019assurance qui procure un sentiment de confiance et une tranquillit\u00e9 d\u2019esprit \u00e0 ses clients puisqu\u2019ils disposent de la couverture dont ils ont besoin\u2009\u00bb, a d\u00e9clar\u00e9 Humberto Valencia, vice-pr\u00e9sident Marketing et Strat\u00e9gie num\u00e9rique pour belairdirect. \u00ab\u2009Notre nouvelle orientation nous permet de raconter notre histoire d\u2019une mani\u00e8re plus percutante, tout en nous aidant \u00e0 \u00e9tablir un contact plus authentique avec nos clients. Nous ramenons \u00e9galement notre chevalier anim\u00e9 en tant qu\u2019\u00e9l\u00e9ment distinctif de notre image de marque. Nous souhaitons ainsi nous d\u00e9marquer et marquer l\u2019esprit des consommateurs.\u2009\u00bb<\/span><\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Les personnages centraux des nouvelles annonces publicitaires, des clients de belairdirect, ma\u00eetrisent sans effort la situation, aussi inconfortable soit-elle, ce qui t\u00e9moigne de la confiance et de la tranquillit\u00e9 d\u2019esprit qu\u2019inspirent les produits de belairdirect.\u00a0<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/0tPCnOz06tY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Mettant en sc\u00e8ne des situations p\u00e9rilleuses et exag\u00e9r\u00e9es empreintes de suspense et d\u2019humour \u2013 o\u00f9 interviennent un truand et une effrayante voisine hantant une nouvelle maison \u2013 ces publicit\u00e9s transportent les t\u00e9l\u00e9spectateurs dans des situations qui, sans les produits d\u2019assurance de belairdirect, pourraient s\u2019av\u00e9rer d\u00e9sastreuses. Elles montrent de quelle fa\u00e7on les produits de belairdirect, comme la Police qui pardonne habitation et les soumissions rapides auto et habitation, aident \u00e0 simplifier la vie des consommateurs et leur donnent confiance en leur couverture.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les recherches men\u00e9es par l\u2019\u00e9quipe de cr\u00e9ation de belairdirect ont r\u00e9v\u00e9l\u00e9 que, dans des cas extr\u00eames, les Canadiens, en raison de leurs connaissances limit\u00e9es dans le domaine, se sentent impuissants, notamment lorsqu\u2019ils doivent se procurer et utiliser des produits d\u2019assurance.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Plus que jamais, les consommateurs veulent ressentir un lien fort avec les marques qui font partie de leur vie et leur faire confiance. Nos activit\u00e9s de marketing t\u00e9moignent de notre engagement \u00e0 cet \u00e9gard\u00a0\u00bb, a d\u00e9clar\u00e9 M. Valencia. \u00ab\u00a0Chez belairdirect, nous pensons que les gens doivent se sentir prot\u00e9g\u00e9s, surtout face \u00e0 des situations qu\u2019ils ne ma\u00eetrisent pas.\u2009\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">La campagne sera diffus\u00e9e dans divers m\u00e9dias, dont la t\u00e9l\u00e9vision, les supports num\u00e9riques, les panneaux publicitaires et la radio.<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/NxBFUJK-r10\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\"><b>\u00a0<\/b><\/span><span class=\"s1\"><b>Cr\u00e9dits :<\/b><\/span><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Annonceur\u00a0: belairdirect \u2013 Humberto Valencia, Marie-Claude Filion<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Sid Lee Toronto<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Maison de production\u00a0: Ruffian<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">R\u00e9alisation\u00a0: Bobbsey Twins from Homicide<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Post-production\u00a0: Saints<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Son\u00a0: Vapor\/BLVD<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">M\u00e9dias\u00a0: PHD Montr\u00e9al<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelles-campagnes-pour-belairdirect-signees-sid-lee-toronto\/\"  data-item_title=\"Nouvelles campagnes pour belairdirect sign\u00e9es Sid Lee Toronto\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-1024x576.jpg\"  data-item_date=\"2019-03-19T13:11:56-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>19\u00a0mars\u00a02019 La compagnie d\u2019assurance automobile et habitation belairdirect, adopte une nouvelle approche narrative cin\u00e9matographique pour ses derni\u00e8res campagnes publicitaires. Lanc\u00e9es aujourd\u2019hui, les nouvelles publicit\u00e9s montrent qu\u2019avec l\u2019assurance simplifi\u00e9e de belairdirect, les clients demeurent toujours ma\u00eetres de la situation et de leur protection auto et habitation, m\u00eame face \u00e0 des situations inhabituelles, voire p\u00e9rilleuses. \u00a0Notre chevalier [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelles-campagnes-pour-belairdirect-signees-sid-lee-toronto\/\"  data-item_title=\"Nouvelles campagnes pour belairdirect sign\u00e9es Sid Lee Toronto\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Belair-pub-1024x576.jpg\"  data-item_date=\"2019-03-19T13:11:56-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":63846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63845"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=63845"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63845\/revisions"}],"predecessor-version":[{"id":63847,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63845\/revisions\/63847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/63846"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=63845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=63845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=63845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}