{"id":63875,"date":"2019-03-20T10:56:43","date_gmt":"2019-03-20T14:56:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=63875"},"modified":"2019-03-20T10:56:43","modified_gmt":"2019-03-20T14:56:43","slug":"lentreprise-robert-thibert-inc-jouit-dun-nouveau-visage-gra%cc%82ce-a-bdng","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lentreprise-robert-thibert-inc-jouit-dun-nouveau-visage-gra%cc%82ce-a-bdng\/","title":{"rendered":"L&rsquo;entreprise Robert Thibert Inc. jouit d\u2019un nouveau visage gra\u0302ce a\u0300 BDNG"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-63876\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert-300x64.png\" alt=\"\" width=\"586\" height=\"125\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert-300x64.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert-768x164.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert.png 811w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">19 mars 2019<\/span><\/p>\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Le studio BDNG vient de re\u0301aliser un mandat de refonte de l\u2019imagerie de l\u2019entreprise monte\u0301re\u0301gienne Robert Thibert Inc. Celle-ci est le chef de file de la distribution d\u2019accessoires automobiles et un des plus gros fabricants d\u2019essieux et d\u2019assemblage de pie\u0300ces de remorque au Canada avec plus de 500 employe\u0301s.<\/span><\/strong><\/p>\n<p>Thibert a re\u0301cemment adopte\u0301 une strate\u0301gie en vue de se faire connai\u0302tre aux E\u0301tats-Unis et a\u0300 l\u2019e\u0301chelle internationale. Toutefois, son identite\u0301 pre\u0301ce\u0301dente (Entreprise Robert Thibert) posait un proble\u0300me de prononciation dans certains marche\u0301s.<\/p>\n<p>Ses dirigeants ont donc de\u0301cide\u0301 de ne conserver que Thibert dans la de\u0301nomination. Pour marquer ce choix, l\u2019entreprise a recouru a\u0300 l\u2019expertise de BDNG, dont l\u2019e\u0301quipe avait conc\u0327u des projets, pour d&rsquo;autres divisions de l&rsquo;entreprise, a\u0300 plusieurs reprises durant les dernie\u0300res anne\u0301es.<\/p>\n<p>Le mandat confie\u0301 aux spe\u0301cialistes de BDNG e\u0301tait donc de moderniser l\u2019image, mais aussi d\u2019assurer une transition douce entre l\u2019ancienne et la nouvelle.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour faire le pont entre les deux, nous avons conserve\u0301 l\u2019essence de l\u2019ancien logo en recourant a\u0300 une forme carre\u0301e arrondie, explique le concepteur Martin Mailhot. Toutefois, la typo choisie est davantage contemporaine avec l\u2019italique et le caracte\u0300re gras. Comme le nom Thibert est connu, nous l\u2019avons garde\u0301. Au final, nous avons conc\u0327u un symbole simple et facilement reconnaissable, mais qui te\u0301moigne bien de l\u2019e\u0301volution de la marque. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/N2eXg_MGhZs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">Cre\u0301dits<\/span><\/strong><\/p>\n<ul>\n<li>Annonceur : Thibert \u2013 Patrick O\u2019Hara Studio : BDNG<\/li>\n<li>Conseiller : Jules Carrie\u0300re<\/li>\n<li>Charge\u0301e de projets : Genevie\u0300ve Lefebvre<\/li>\n<li>Concepteur : Martin Mailhot<\/li>\n<li>Vide\u0301o : Maxime Rousseau<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63875\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lentreprise-robert-thibert-inc-jouit-dun-nouveau-visage-gra%cc%82ce-a-bdng\/\"  data-item_title=\"L&#039;entreprise Robert Thibert Inc. jouit d\u2019un nouveau visage gra\u0302ce a\u0300 BDNG\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert.png\"  data-item_date=\"2019-03-20T10:56:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le studio BDNG vient de re\u0301aliser un mandat de refonte de l\u2019imagerie de l\u2019entreprise monte\u0301re\u0301gienne Robert Thibert Inc. Celle-ci est le chef de file de la distribution d\u2019accessoires automobiles et un des plus gros fabricants d\u2019essieux et d\u2019assemblage de pie\u0300ces de remorque au Canada avec plus de 500 employe\u0301s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_63875\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lentreprise-robert-thibert-inc-jouit-dun-nouveau-visage-gra%cc%82ce-a-bdng\/\"  data-item_title=\"L&#039;entreprise Robert Thibert Inc. jouit d\u2019un nouveau visage gra\u0302ce a\u0300 BDNG\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Thibert.png\"  data-item_date=\"2019-03-20T10:56:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":63876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[670],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63875"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=63875"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63875\/revisions"}],"predecessor-version":[{"id":63877,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/63875\/revisions\/63877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/63876"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=63875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=63875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=63875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}