{"id":64009,"date":"2019-03-26T08:00:42","date_gmt":"2019-03-26T12:00:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64009"},"modified":"2019-03-25T15:49:33","modified_gmt":"2019-03-25T19:49:33","slug":"nouvelle-offensive-des-producteurs-de-lait-du-quebec-avec-notamment-marilou-claude-julien-marc-bergevin-et-anthony-kavanagh","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-offensive-des-producteurs-de-lait-du-quebec-avec-notamment-marilou-claude-julien-marc-bergevin-et-anthony-kavanagh\/","title":{"rendered":"Nouvelle offensive des Producteurs de lait du Qu\u00e9bec avec notamment Marilou, Claude Julien, Marc Bergevin et Anthony Kavanagh"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64012\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2-300x156.png\" alt=\"\" width=\"733\" height=\"381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2-300x156.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2-768x399.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2.png 912w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">26 mars 2019<\/span><\/p>\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Souhaitant capitaliser sur la pre\u0301fe\u0301rence pour les fromages d\u2019ici et la volonte\u0301 d\u2019acheter des produits locaux, les Producteurs de lait du Que\u0301bec (PLQ) lancent une nouvelle campagne pour inciter les consommateurs a\u0300 ve\u0301rifier la provenance de ceux-ci au moment de l\u2019achat. Des personnalite\u0301s que\u0301be\u0301coises bien connues comme Marilou, Claude Julien et Marc Bergevin se joignent a\u0300 Anthony Kavanagh pour de\u0301montrer qu\u2019il est possible de savourer les 600 fromages d\u2019ici dans autant d\u2019occasions.<\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_dmJL2-pHbU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le contexte e\u0301conomique et politique des derniers mois qui a notamment ouvert la porte a\u0300 d\u2019importants contingents de fromages importe\u0301s, a du me\u0302me coup incite\u0301 les Que\u0301be\u0301cois a\u0300 manifester davantage leur volonte\u0301 de consommer local. Il e\u0301tait primordial pour nous de saisir cette opportunite\u0301 et d\u2019encourager le re\u0301flexe d\u2019achat local chez les consommateurs, en leur rappelant l\u2019importance de ve\u0301rifier la provenance des fromages qu\u2019ils mettent dans leur panier \u00bb explique Julie Ge\u0301linas, directrice marketing, les Producteurs de lait du Que\u0301bec (PLQ).<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019objectif de cette campagne e\u0301tait de susciter un sentiment de fierte\u0301 aupre\u0300s des Que\u0301be\u0301cois afin d\u2019alimenter leur pre\u0301fe\u0301rence pour les fromages d\u2019ici, en plus d\u2019encourager nos artisans d\u2019ici \u00bb, explique Luc Du Sault, associe\u0301, vice-pre\u0301sident cre\u0301ation, lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64011\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/01_lg2_Fromages_dici_Abribus_Fromages-300x200.jpg\" alt=\"\" width=\"608\" height=\"405\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/01_lg2_Fromages_dici_Abribus_Fromages-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/01_lg2_Fromages_dici_Abribus_Fromages-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/01_lg2_Fromages_dici_Abribus_Fromages-1024x683.jpg 1024w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>En plus des messages te\u0301le\u0301, l\u2019offensive sera comple\u0301te\u0301e par un volet nume\u0301rique, dont des publications dans La Presse+, Instagram et Pinterest, de l\u2019affichage et de l\u2019imprime\u0301 dans toutes les re\u0301gions du Que\u0301bec.<\/p>\n<p>La campagne est en ondes depuis le 24 mars.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64009\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-offensive-des-producteurs-de-lait-du-quebec-avec-notamment-marilou-claude-julien-marc-bergevin-et-anthony-kavanagh\/\"  data-item_title=\"Nouvelle offensive des Producteurs de lait du Qu\u00e9bec avec notamment Marilou, Claude Julien, Marc Bergevin et Anthony Kavanagh\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2.png\"  data-item_date=\"2019-03-26T08:00:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Souhaitant capitaliser sur la pre\u0301fe\u0301rence pour les fromages d\u2019ici et la volonte\u0301 d\u2019acheter des produits locaux, les Producteurs de lait du Que\u0301bec (PLQ) lancent une nouvelle campagne pour inciter les consommateurs a\u0300 ve\u0301rifier la provenance de ceux-ci au moment de l\u2019achat. Des personnalite\u0301s que\u0301be\u0301coises bien connues comme Marilou, Claude Julien et Marc Bergevin se joignent a\u0300 Anthony Kavanagh pour de\u0301montrer qu\u2019il est possible de savourer les 600 fromages d\u2019ici dans autant d\u2019occasions.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64009\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-offensive-des-producteurs-de-lait-du-quebec-avec-notamment-marilou-claude-julien-marc-bergevin-et-anthony-kavanagh\/\"  data-item_title=\"Nouvelle offensive des Producteurs de lait du Qu\u00e9bec avec notamment Marilou, Claude Julien, Marc Bergevin et Anthony Kavanagh\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Fromage-lg2.png\"  data-item_date=\"2019-03-26T08:00:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,233,388,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64009"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64009"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64009\/revisions"}],"predecessor-version":[{"id":64013,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64009\/revisions\/64013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64012"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}