{"id":64045,"date":"2019-03-26T17:17:50","date_gmt":"2019-03-26T21:17:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64045"},"modified":"2019-03-26T17:17:50","modified_gmt":"2019-03-26T21:17:50","slug":"le-defi-sportif-altergo-devoile-sa-nouvelle-campagne-de-promotion","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-defi-sportif-altergo-devoile-sa-nouvelle-campagne-de-promotion\/","title":{"rendered":"Le D\u00e9fi sportif AlterGo d\u00e9voile sa nouvelle campagne de promotion"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64046\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/defi-publicite-300x198.png\" alt=\"\" width=\"705\" height=\"465\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/defi-publicite-300x198.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/defi-publicite.png 675w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">26 mars 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">\u00c0 un mois de la tenue de son \u00e9v\u00e9nement, le D\u00e9fi sportif AlterGo lance aujourd\u2019hui sa campagne de publicit\u00e9 en d\u00e9voilant son affiche pour la 36e \u00e9dition de l\u2019\u00e9v\u00e9nement, qui aura lieu du 26 avril au 5 mai 2019.<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le d\u00e9voilement de cette affiche constitue la premi\u00e8re \u00e9tape d\u2019une campagne \u00e0 360 degr\u00e9s comprenant entre autres un volet web, une campagne d\u2019affichage et une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e qui sera diffus\u00e9e sur les ondes de ses partenaires m\u00e9dias. L\u2019affiche sera \u00e9galement d\u00e9clin\u00e9e en plusieurs formats sur le web et sur les r\u00e9seaux sociaux du D\u00e9fi sportif AlterGo.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les deux athl\u00e8tes choisis pour cette campagne repr\u00e9sentent l\u2019impact que peut avoir le D\u00e9fi sportif AlterGo sur ceux qui y prennent part. On y retrouve une athl\u00e8te de l\u2019\u00e9lite qui inspire le d\u00e9passement de soi gr\u00e2ce \u00e0 ses accomplissements ainsi qu\u2019un athl\u00e8te de la rel\u00e8ve, qui chemine vers son plein potentiel.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne met de l\u2019avant les athl\u00e8tes et leur fiert\u00e9. Ceux-ci repr\u00e9sentent chacun\u00a0des participants du D\u00e9fi sportif AlterGo et rappellent que ce sont eux qui font de l\u2019\u00e9v\u00e9nement une telle c\u00e9l\u00e9bration du potentiel humain.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/bkKf4NP3VQQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Le D\u00e9fi sportif AlterGo est un \u00e9v\u00e9nement unique au monde. Il est le seul \u00e0 rassembler depuis 36 ans des athl\u00e8tes de l\u2019\u00e9lite et de la rel\u00e8ve, de toutes les limitations fonctionnelles. Les sportifs proviennent de plus de 20 pays, de partout au Canada et de toutes les r\u00e9gions du Qu\u00e9bec. M\u00eame si c\u2019est un \u00e9v\u00e9nement international, il est important pour nous de faire rayonner les athl\u00e8tes d\u2019ici \u00bb souligne Maxime Gagnon, pr\u00e9sident-directeur g\u00e9n\u00e9ral d\u2019AlterGo.<\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64047\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Defi-2-300x235.png\" alt=\"\" width=\"509\" height=\"399\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Defi-2-300x235.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/03\/Defi-2.png 556w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Les athl\u00e8tes choisis pour cette affiche sont Cindy Ouellet, membre de l\u2019\u00e9quipe nationale canadienne de basket en fauteuil, et Mathieu Leli\u00e8vre, jeune joueur de parahockey. Ouellet a particip\u00e9 pour la premi\u00e8re fois au D\u00e9fi sportif AlterGo en 2005 dans une comp\u00e9tition nationale de natation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Elle a ensuite gravi les \u00e9chelons pour se joindre \u00e0 l\u2019\u00e9quipe nationale canadienne de basketball en fauteuil en 2007, ce qui l\u2019a men\u00e9e \u00e0 ses premiers Jeux Paralympiques l\u2019ann\u00e9e suivante. Aujourd\u2019hui \u00e2g\u00e9e de 30 ans, elle est le parfait exemple \u00e0 suivre pour les plus jeunes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De son c\u00f4t\u00e9, Mathieu Leli\u00e8vre est une \u00e9toile montante du parahockey au Canada. Seulement quelques mois apr\u00e8s avoir suivi des traitements de chimioth\u00e9rapie et subi une amputation de la jambe gauche, Leli\u00e8vre comptait son premier but sur la glace. Athl\u00e8te prometteur, il aspire \u00e0 jouer avec l\u2019\u00e9quipe provinciale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong>Cr\u00e9dits<\/strong><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur: D\u00e9fi sportif AlterGo<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence: BUNKA<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photos: Shoot Studio<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photographe: Martin Girard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Assistant: Kevin Poisson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Retouche: Marie-Claude L\u00e9pine<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maquillage: L\u00e9a B\u00e9gin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Productrice: Diana Srougi<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Coordination: Gabrielle Parizeau<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- 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