{"id":64211,"date":"2019-04-02T11:28:48","date_gmt":"2019-04-02T15:28:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64211"},"modified":"2019-04-02T11:28:48","modified_gmt":"2019-04-02T15:28:48","slug":"barbies-devoile-son-nouveau-positionnement-sur-les-plateformes-de-quebecor","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/barbies-devoile-son-nouveau-positionnement-sur-les-plateformes-de-quebecor\/","title":{"rendered":"Barbies d\u00e9voile son nouveau positionnement sur les plateformes de Qu\u00e9becor"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64212\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Barbies-campagne-300x150.png\" alt=\"\" width=\"744\" height=\"372\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Barbies-campagne-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Barbies-campagne.png 762w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">2 avril 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">La chai\u0302ne de restaurants Barbies a fait appel a\u0300 la Re\u0301gie publicitaire 360\u00b0 de Que\u0301becor pour communiquer son identite\u0301 toute que\u0301be\u0301coise et un nouveau positionnement de \u00ab destination grillades pour toute la famille \u00bb.<\/span><\/strong><\/span><\/p>\n<p>Au c\u0153ur de la campagne Quand on parle barbecue, la marque s\u2019appuie sur ses attributs cle\u0301s : meilleur rapport qualite\u0301\/prix, ge\u0301ne\u0301rosite\u0301, authenticite\u0301, expe\u0301rience client re\u0301confortante, menu oriente\u0301 \u00ab barbecue \u00bb avec des mets signatures cuisine\u0301s sur le grill, service chaleureux et atmosphe\u0300re conviviale et festive.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TyMahEX56yI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La Re\u0301gie publicitaire 360\u00b0 a donc optimise\u0301 le rayonnement de Barbies dans l\u2019e\u0301cosyste\u0300me me\u0301dia de Que\u0301becor, par une campagne multiplateforme qui se de\u0301roulera du 1er avril au 1er septembre 2019. Elle sera progressivement de\u0301ploye\u0301e a\u0300 la te\u0301le\u0301 (TVA, LCN, Yoopa), en affichage (abribus et autobus), dans les magazines (Coup de Pouce et un hors-se\u0301rie BBQ), en un volet nume\u0301rique (TVA.ca et proprie\u0301te\u0301s nume\u0301riques) et dans les journaux (Le Journal de Montre\u0301al, Le Journal de Que\u0301bec).<\/p>\n<p>Sur le plan de la cre\u0301ation, l\u2018e\u0301quipe de conception de la Re\u0301gie publicitaire 360\u00b0 a conserve\u0301 la ce\u0301le\u0300bre ritournelle de Barbies \u2013 un classique depuis 20 ans \u2013 dans une re\u0301alisation rafrai\u0302chissante, dynamique et au ton le\u0301ger, avec la participation de l\u2019humoriste Mathieu Cyr. A\u0300 coup su\u0302r, elle fera sourire et charmera, elle rapprochera la marque du public que\u0301be\u0301cois pour en stimuler l\u2019attachement et faciliter son engagement.<\/p>\n<p>Barbies parviendra ainsi a\u0300 insuffler un vent de jeunesse a\u0300 sa marque, a\u0300 se distinguer de sa compe\u0301tition, a\u0300 communiquer un positionnement \u00ab barbecue \u00bb distinctif et a\u0300 re\u0301affirmer son identite\u0301 toute que\u0301be\u0301coise comme e\u0301tant l\u2019ADN de la marque.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Barbies, c\u2019est une belle histoire d\u2019amour avec le Que\u0301bec depuis 1992, mais c\u2019est aussi un secret trop bien garde\u0301 \u00bb, explique Linda Pimpare\u0301, vice-pre\u0301sidente, marketing, de Barbies. \u00ab Les plateformes me\u0301dia de Que\u0301becor nous permettront de communiquer efficacement notre nouveau positionnement et la croissance soutenue de notre re\u0301seau. \u00bb<\/span><\/p><\/blockquote>\n<p><strong><span style=\"color: #000080;\">Cre\u0301dits Que\u0301becor<\/span><\/strong><\/p>\n<ul>\n<li>Daniel Laforest, chef, production commerciale<\/li>\n<li>Hugues Choquette, directeur Innovation et Strate\u0301gie de Contenu Marie-E\u0300ve Blouin, productrice<\/li>\n<li>Evan Boudreau-Soucy, re\u0301alisateur<\/li>\n<li>E\u0300ve Beauregard, charge\u0301e de projets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits Barbies<\/strong><\/span><\/p>\n<ul>\n<li>Linda Pimpare\u0301, vice-pre\u0301sidente, marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64211\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  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