{"id":64214,"date":"2019-04-02T13:30:18","date_gmt":"2019-04-02T17:30:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64214"},"modified":"2019-04-02T13:32:13","modified_gmt":"2019-04-02T17:32:13","slug":"aubainerie-et-lg2-devoilent-une-nouvelle-plateforme-creative","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/aubainerie-et-lg2-devoilent-une-nouvelle-plateforme-creative\/","title":{"rendered":"Aubainerie et lg2 d\u00e9voilent une nouvelle plateforme cr\u00e9ative"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-64215\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-300x200.jpg\" alt=\"\" width=\"638\" height=\"425\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail.jpg 1920w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">2 avril 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><strong>L\u2019arrive\u0301e du printemps, c\u2019est l\u2019occasion pour Aubainerie de lancer ses nouvelles collections en plus de de\u0301voiler une premie\u0300re collaboration avec lg2. La nouvelle plateforme cre\u0301ative C\u2019est facile d\u2019avoir du style permet de faire e\u0301voluer la marque en ba\u0302tissant sur les acquis des dernie\u0300res anne\u0301es.<\/strong><\/span><\/p>\n<p>Depuis maintenant 75 ans, Aubainerie a su faire sa marque comme chef de file de la mode au Que\u0301bec. Son excellent service a\u0300 la cliente\u0300le, sa boutique en ligne, ses ve\u0302tements conc\u0327us ici, qui suivent les dernie\u0300res tendances pour toute la famille au meilleur rapport qualite\u0301-prix, repre\u0301sentent des attraits inde\u0301niables de la marque.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec tous ces ingre\u0301dients en main, le moment e\u0301tait opportun pour Aubainerie de s\u2019affirmer plus fermement comme un one stop shop pour toute la famille, ou\u0300 il est facile d\u2019avoir du style \u00bb, explique Genevie\u0300ve Langlois, directrice de cre\u0301ation, lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/XFzyDskNrro\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Dans les dernie\u0300res anne\u0301es, Aubainerie a effectue\u0301 un virage volontairement plus actuel et authentique dans les communications entourant la marque. Cette nouvelle collaboration e\u0301tait l\u2019occasion parfaite de pousser la conversation encore plus loin aupre\u0300s des gens, avec une voix et une tonalite\u0301 encore plus affirme\u0301es \u00bb, souligne Annie Daigneault, directrice marketing chez Aubainerie.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ujBN7bt6Gzw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En plus des messages te\u0301le\u0301 et web, la campagne se de\u0301ploie en radio, en affichage et dans les me\u0301dias sociaux. lg2 a e\u0301galement e\u0301te\u0301 responsable de cre\u0301er le cahier publicitaire.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/m_WY-aP4aKY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Client\u00a0:\u00a0Aubainerie \u2014 Annie Daigneault, Ame\u0301lie Tremblay, Sarah-Maude Dalcourt<\/li>\n<li>Agence\u00a0:\u00a0lg2<\/li>\n<li>Vice-pre\u0301sidence cre\u0301ation\u00a0:\u00a0Marc Fortin<\/li>\n<li>Direction de cre\u0301ation\u00a0:\u00a0Genevie\u0300ve Langlois<\/li>\n<li>Cre\u0301ation\u00a0:\u00a0Fre\u0301de\u0301ric Tremblay,\u00a0Joanna Chrysocheris, Marie-E\u0300ve Poirier<\/li>\n<li>Planification strate\u0301gique\u00a0:\u00a0Jacynthe Prince<\/li>\n<li>Service-conseil\u00a0:\u00a0Marie-Pier St-Denis, E\u0301milie Masse<\/li>\n<li>Production d\u2019agence\u00a0:\u00a0Alexandre Co\u0302te\u0301, Isabelle Thouin, Marielle Mougeot<\/li>\n<li>Maison de prod. \/production\u00a0:\u00a0Rodeo Production<\/li>\n<li>Photographie\u00a0:\u00a0Gabrielle Sykes<\/li>\n<li>Re\u0301alisation\u00a0:\u00a0Raphae\u0308l Ouellet<\/li>\n<li>Direction de la photographie\u00a0:\u00a0Olivier Gossot<\/li>\n<li>Stylisme et mise en beaute\u0301\u00a0:\u00a0Izabel Soucy, Laurie Deraps\/Teamm<\/li>\n<li>Maison de production\/production tv\u00a0:\u00a0Gorditos\/Alexandra Quesnel<\/li>\n<li>Post-production\u00a0:\u00a0MELS<\/li>\n<li>Studio de son\/inge\u0301nierie\u00a0:\u00a0Paul-E\u0301tienne Co\u0302te\u0301\/Circonflex<\/li>\n<li>Musique\u00a0:\u00a0Laroche Valmont \u2014 T\u2019as le look, coco<\/li>\n<li>Montage\u00a0:\u00a0Olivier Binette<\/li>\n<li>Charge de projets (imprime\u0301e et nume\u0301rique)\u00a0:\u00a0Laurence Be\u0301langer, Marie-Elisabeth Fouquet<\/li>\n<li>Production graphique (imprime\u0301e et nume\u0301rique)\u00a0:\u00a0Sylvie Te\u0301treault<\/li>\n<li>Production imprime\u0301e\u00a0:\u00a0Genevie\u0300ve Demers<\/li>\n<li>Me\u0301dias\u00a0:\u00a0Jungle Me\u0301dia<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64214\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/aubainerie-et-lg2-devoilent-une-nouvelle-plateforme-creative\/\"  data-item_title=\"Aubainerie et lg2 d\u00e9voilent une nouvelle plateforme cr\u00e9ative\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-1024x683.jpg\"  data-item_date=\"2019-04-02T13:30:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019arrive\u0301e du printemps, c\u2019est l\u2019occasion pour Aubainerie de lancer ses nouvelles collections en plus de de\u0301voiler une premie\u0300re collaboration avec lg2. La nouvelle plateforme cre\u0301ative C\u2019est facile d\u2019avoir du style permet de faire e\u0301voluer la marque en ba\u0302tissant sur les acquis des dernie\u0300res anne\u0301es.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64214\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/aubainerie-et-lg2-devoilent-une-nouvelle-plateforme-creative\/\"  data-item_title=\"Aubainerie et lg2 d\u00e9voilent une nouvelle plateforme cr\u00e9ative\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/05_Aubainerie_lg2_abribus_chandail-1024x683.jpg\"  data-item_date=\"2019-04-02T13:30:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[588,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64214"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64214"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64214\/revisions"}],"predecessor-version":[{"id":64217,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64214\/revisions\/64217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64215"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}