{"id":64304,"date":"2019-04-08T10:21:54","date_gmt":"2019-04-08T14:21:54","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64304"},"modified":"2019-04-08T13:34:57","modified_gmt":"2019-04-08T17:34:57","slug":"p-k-subban-declare-sa-flamme-pour-weber","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/p-k-subban-declare-sa-flamme-pour-weber\/","title":{"rendered":"P.K. Subban d\u00e9clare sa flamme pour Weber"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-64305\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Weber_PK-300x171.jpg\" alt=\"\" width=\"611\" height=\"348\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Weber_PK-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Weber_PK.jpg 700w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999;\"><span style=\"font-size: 12px;\">8 avril 2019<\/span> <\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">Gendron Communication et son client,\u00a0<\/span><span class=\"s1\">Weber-Stephen Canada Company<\/span><span class=\"s1\">, r\u00e9alisent tout un coup\u00a0<\/span><span class=\"s1\">d\u2019\u00e9clat pour le d\u00e9but des s\u00e9ries \u00e9liminatoires. Dans une campagne d\u2019affichage, P.K. Subban\u00a0<\/span><span class=\"s1\">d\u00e9clare son amour pour son barbecue&#8230; Weber. Ce <i>stunt<\/i> publicitaire risque de faire \u00e9norm\u00e9ment\u00a0<\/span><span class=\"s1\">parler \u00e0 travers tout le Qu\u00e9bec\u00a0!<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Gendron est une firme int\u00e9gr\u00e9e de Laval c\u00e9l\u00e9brant plus de 30 ans d\u2019expertise en communication\u00a0<\/span><span class=\"s1\">et marketing. L\u2019agence offre toute la gamme des services publicitaires traditionnels et\u00a0<\/span><span class=\"s1\">num\u00e9riques. Elle compte aussi sur des \u00e9quipes sp\u00e9cialis\u00e9es en m\u00e9dias de m\u00eame qu\u2019en cr\u00e9ation\u00a0<\/span><span class=\"s1\">et gestion d\u2019\u00e9v\u00e9nements.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Weber-Stephen Company est le plus important fabricant mondial de barbecues au charbon,\u00a0<\/span><span class=\"s1\">au gaz et \u00e9lectrique, ainsi que d&rsquo;accessoires de barbecue, de livres de recettes prim\u00e9s et\u00a0<\/span><span class=\"s1\">d&rsquo;applications mobiles. En septembre 2014, l&rsquo;entreprise a ouvert une filiale canadienne, Weber\u00a0<\/span><span class=\"s1\">Stephen Canada Co., ainsi que l&rsquo;\u00e9cole de cuisine Grill Academy de Weber \u00e0 Vaughan, en\u00a0<\/span><span class=\"s1\">Ontario. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Annonceur : Weber-Stephen Canada Company<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Clients\u00a0: Tony\u00a0Ferraro et Patricia Larez<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence : Gendron Communication<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Service-conseil : Dan Zagury et Jean-Fran\u00e7ois Gagn\u00e9<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Cr\u00e9ation : Marc McInnis, Mathieu Bourret et Jean-Fran\u00e7ois Gagn\u00e9\u00a0<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">M\u00e9dia : Gendron Communication \u2013 Annie Forget<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64304\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/p-k-subban-declare-sa-flamme-pour-weber\/\"  data-item_title=\"P.K. Subban d\u00e9clare sa flamme pour Weber\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Weber_PK.jpg\"  data-item_date=\"2019-04-08T10:21:54-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Gendron Communication et son client, Weber-Stephen Products LLC, r\u00e9alisent tout un coup\u00a0d\u2019\u00e9clat pour le d\u00e9but des s\u00e9ries \u00e9liminatoires. Dans une campagne d\u2019affichage, P.K. Subban\u00a0d\u00e9clare son amour pour son barbecue&#8230; Weber. Ce stunt publicitaire risque de faire \u00e9norm\u00e9ment\u00a0parler \u00e0 travers tout le Qu\u00e9bec\u00a0!<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64304\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/p-k-subban-declare-sa-flamme-pour-weber\/\"  data-item_title=\"P.K. 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