{"id":64455,"date":"2019-04-12T10:15:07","date_gmt":"2019-04-12T14:15:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64455"},"modified":"2019-04-12T12:18:51","modified_gmt":"2019-04-12T16:18:51","slug":"bianca-gervais-et-universitas-devoilent-leur-nouvelle-campagne-signee-32mars","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bianca-gervais-et-universitas-devoilent-leur-nouvelle-campagne-signee-32mars\/","title":{"rendered":"Bianca Gervais et Universitas d\u00e9voilent leur nouvelle campagne sign\u00e9e 32MARS"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-64456 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Bianca-gervais-32mars-300x153.png\" alt=\"\" width=\"680\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Bianca-gervais-32mars-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Bianca-gervais-32mars-768x392.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Bianca-gervais-32mars-1024x523.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Bianca-gervais-32mars.png 1036w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">12 avril 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><strong> Universitas, pionnie\u0300re de l\u2019e\u0301pargne-e\u0301tudes au Que\u0301bec, poursuit son association avec la come\u0301dienne, animatrice, productrice et maman, Bianca Gervais a\u0300 titre de porte-parole et de de\u0301voiler <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.jeminvestis.ca\/\" target=\"_blank\" rel=\"noopener\">sa toute nouvelle campagne<\/a><\/span>.<\/strong><\/span><\/p>\n<p>Afin de mettre de l\u2019avant la simplicite\u0301 et les avantages du re\u0301gime enregistre\u0301 d\u2019e\u0301pargne-e\u0301tudes (REEE), Universitas a fait appel a\u0300 l\u2019agence 32MARS pour la cre\u0301ation d\u2019une campagne de te\u0301moignages destine\u0301e au Web avec une de\u0301clinaison sur les me\u0301dias sociaux.<\/p>\n<p>A\u0300 bord d\u2019un emble\u0301matique autobus scolaire, la porte- parole d\u2019Universitas, Bianca Gervais, s\u2019entretient avec quatre familles au sujet de l\u2019importance d\u2019e\u0301pargner pour les e\u0301tudes de leurs enfants.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019environnement visuel, le rythme, mais surtout le co\u0302te\u0301 humain de ces capsules correspond parfaitement a\u0300 l\u2019ide\u0301e que nous avions en te\u0302te en cre\u0301ant cette campagne avec 32MARS. Bianca Gervais est tout simplement parfaite dans son ro\u0302le d\u2019animatrice. Elle s\u2019inte\u0301resse ve\u0301ritablement aux histoires de ces clients si attachants \u00bb, explique Jean-Pierre Lapointe, vice-pre\u0301sident adjoint marketing et communication chez Universitas.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">La force du concept re\u0301side principalement dans l\u2019authenticite\u0301 des histoires raconte\u0301es. Nous souhaitions vulgariser les avantages des REEE offerts par Universitas en humanisant le propos et en le rendant plus concret. Universitas accompagne les familles du Que\u0301bec et du Nouveau-Brunswick et a leur avenir a\u0300 c\u0153ur. C\u2019est ce que nous voulions qui se de\u0301gage de cette campagne \u00bb affirme Simon Veilleux, directeur de cre\u0301ation chez 32MARS.<\/span><\/p><\/blockquote>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits :<\/span><\/strong><\/p>\n<ul>\n<li>Annonceur : Universitas (Jenny Normandeau, Jean-Pierre Lapointe)<\/li>\n<li>Agence : 32Mars<\/li>\n<li>Re\u0301alisation : Elias Djemil<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64455\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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