{"id":64703,"date":"2019-04-23T13:43:06","date_gmt":"2019-04-23T17:43:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64703"},"modified":"2019-04-23T13:43:06","modified_gmt":"2019-04-23T17:43:06","slug":"une-energie-propre-a-nous-la-nouvelle-signature-dhydro-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-energie-propre-a-nous-la-nouvelle-signature-dhydro-quebec\/","title":{"rendered":"Une \u00e9nergie propre a\u0300 nous : La nouvelle signature d&rsquo;Hydro-Qu\u00e9bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<div class=\"column\"><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-64704 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne-300x153.png\" alt=\"\" width=\"669\" height=\"341\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne-768x392.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne.png 858w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">18 avril 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Ce\u0301le\u0301brant son 75e anniversaire cette anne\u0301e, Hydro-Que\u0301bec de\u0301voile une nouvelle campagne afin de re\u0301ve\u0301ler sa vision et son savoir-faire aupre\u0300s du grand public, en plus de rappeler qu\u2019elle est un leader mondial en e\u0301nergie propre. Ce nouveau positionnement est lui-me\u0302me porte\u0301 par une nouvelle signature, Une e\u0301nergie propre a\u0300 nous, alors qu\u2019une plateforme de marque distinctive a e\u0301te\u0301 de\u0301veloppe\u0301e pour uniformiser l\u2019ensemble des communications de la marque.<\/span><\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Hydro-Que\u0301bec, c\u2019est une expertise mondiale et une re\u0301fe\u0301rence dans son domaine. On peut e\u0302tre extre\u0302mement fiers de cette e\u0301nergie propre, provenant a\u0300 plus de 99 % de sources renouvelables. Ce nouveau positionnement de\u0301montre a\u0300 quel point Hydro-Que\u0301bec fait preuve d\u2019audace en proposant des solutions lumineuses aux enjeux d\u2019avenir \u00bb, affirme Sophie-Annick Valle\u0301e, vice-pre\u0301sidente, Strate\u0301gie, lg2.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Depuis de\u0301ja\u0300 75 ans, Hydro-Que\u0301bec est le re\u0301sultat du travail de ses employe\u0301s qui sont passionne\u0301s et qui ont a\u0300 c\u0153ur le de\u0301veloppement du Que\u0301bec. Notre engagement envers les ge\u0301ne\u0301rations futures est de faire en sorte que tout le monde profite de notre e\u0301nergie propre a\u0300 nous \u00bb, souligne E\u0301ric Martel, pre\u0301sident-directeur ge\u0301ne\u0301ral d\u2019Hydro-Que\u0301bec.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/M3IgT9tqEFM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">Le spectre lumineux pour faire briller la nouvelle image d\u2019Hydro-Que\u0301bec<\/span><\/strong><\/span><\/h2>\n<p>En combinant la lumie\u0300re (l\u2019e\u0301nergie d\u2019Hydro-Que\u0301bec) a\u0300 son e\u0301le\u0301ment phare (l\u2019eau), nous avons cre\u0301e\u0301 un spectre dans lequel se retrouvent l\u2019orange et le bleu, les deux couleurs du logo de la marque. \u00ab Ensemble, la repre\u0301sentation visuelle et l\u2019aura d\u2019e\u0301nergie en mouvance donnent le ton d\u2019un seul coup d\u2019\u0153il et rendent la plateforme graphique automatiquement distinctive, puissante et exclusive a\u0300 Hydro-Que\u0301bec \u00bb, explique E\u0301lise Cropsal, directrice de cre\u0301ation, Design, lg2.<\/p>\n<p>La campagne comprend des messages te\u0301le\u0301vise\u0301s, des panneaux d\u2019affichage d\u2019impact et de cre\u0301ativite\u0301 me\u0301dia, dont de l\u2019affichage contextuel dans plusieurs stations de me\u0301tro et a\u0300 l\u2019ae\u0301roport de Montre\u0301al, ainsi que dans plusieurs autres villes (Que\u0301bec, Gatineau, Saguenay, Trois-Rivie\u0300res). L\u2019offensive est comple\u0301te\u0301e par des publicite\u0301s nume\u0301riques dans diffe\u0301rents me\u0301dias que\u0301be\u0301cois ainsi que du contenu sur les me\u0301dias sociaux.<\/p>\n<p>La campagne est pre\u0301sente\u0301e du 18 mars au 26 mai prochain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Client\u00a0:<strong>\u00a0<\/strong><strong>Hydro-Que\u0301bec \u2014 Dominique Cornellier, Gary Ravaz, Martine Ouellet, Lucy Litjens, Nicolas Chikhani, Anne-Marie Otis<\/strong><\/li>\n<li>Agence\u00a0:\u00a0<strong>lg2<\/strong><\/li>\n<li>Vice-pre\u0301sidence cre\u0301ation\u00a0:<strong>\u00a0<\/strong><strong>Marc Fortin<\/strong><\/li>\n<li>Direction de cre\u0301ation\u00a0:\u00a0<strong>Martin Cinq-Mars, E\u0301lise Cropsal, Marc Fortin<\/strong><\/li>\n<li>Cre\u0301ation\u00a0:\u00a0<strong>Mario Pesant, Guillaume Ferron, Jean-Philippe Dugal, Marc-Antoine Valle\u0301e, Jean-Franc\u0327ois Perreault<\/strong><\/li>\n<li>Planification strate\u0301gique\u00a0:\u00a0<strong>Ste\u0301fanie Forcier, Pierre Labadie<\/strong><\/li>\n<li>Expe\u0301rience utilisateur\u00a0:\u00a0<strong>Julien Jean<\/strong><\/li>\n<li>Service-conseil\u00a0:\u00a0<strong>Marie-E\u0300ve Despars, Karine Camirand, Marie-Claude Lacasse, Julie Dore\u0301-Renaud<\/strong><\/li>\n<li>Production d\u2019agence\u00a0:<strong>\u00a0<\/strong><strong>Thalie Poulin<\/strong><\/li>\n<li>Re\u0301alisation\u00a0:<strong>\u00a0<\/strong><strong>Raphae\u0308l Ouellet<\/strong><\/li>\n<li>Maison de prod. \/production\u00a0:<strong>\u00a0<\/strong><strong>Gorditos \u2014 Marie-He\u0301le\u0300ne Harvey<\/strong><\/li>\n<li>Post-production\u00a0:<strong>\u00a0Mels<\/strong><\/li>\n<li>Monteur\u00a0:\u00a0<strong>Olivier Binette<\/strong><\/li>\n<li>Studio de son\/inge\u0301nierie\u00a0:\u00a0<strong>BLVD \u2014 Sylvain Roux<\/strong><\/li>\n<li>Musique\u00a0:<strong>\u00a0<\/strong><strong>Boogie Collective \u2014 Pierre-Luc Rioux<\/strong><\/li>\n<li>Animation 2D et 3D\u00a0:<strong>\u00a0<\/strong><strong>Mels<\/strong><\/li>\n<li>Charg\u00e9e de projets (imprime\u0301e et nume\u0301rique)\u00a0:\u00a0<strong>Genevie\u0300ve Demers<\/strong><\/li>\n<li>Production graphique (imprime\u0301e et nume\u0301rique)\u00a0<strong>:\u00a0<\/strong><strong>Laurence Be\u0301langer, Marie-E\u0301lisabeth Fouquet Bouchard<\/strong><\/li>\n<li>Archives\u00a0:\u00a0<strong>BaNQ<\/strong><\/li>\n<li>Me\u0301dias\u00a0:\u00a0<strong>Touche\u0301\u2009!<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64703\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-energie-propre-a-nous-la-nouvelle-signature-dhydro-quebec\/\"  data-item_title=\"Une \u00e9nergie propre a\u0300 nous : La nouvelle signature d&#039;Hydro-Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne.png\"  data-item_date=\"2019-04-23T13:43:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce\u0301le\u0301brant son 75e anniversaire cette anne\u0301e, Hydro-Que\u0301bec de\u0301voile une nouvelle campagne afin de re\u0301ve\u0301ler sa vision et son savoir-faire aupre\u0300s du grand public, en plus de rappeler qu\u2019elle est un leader mondial en e\u0301nergie propre. Ce nouveau positionnement est lui-me\u0302me porte\u0301 par une nouvelle signature, Une e\u0301nergie propre a\u0300 nous, alors qu\u2019une plateforme de marque distinctive a e\u0301te\u0301 de\u0301veloppe\u0301e pour uniformiser l\u2019ensemble des communications de la marque.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64703\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-energie-propre-a-nous-la-nouvelle-signature-dhydro-quebec\/\"  data-item_title=\"Une \u00e9nergie propre a\u0300 nous : La nouvelle signature d&#039;Hydro-Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Hydro-campagne.png\"  data-item_date=\"2019-04-23T13:43:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,725,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64703"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64703"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64703\/revisions"}],"predecessor-version":[{"id":64706,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64703\/revisions\/64706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64704"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}