{"id":64763,"date":"2019-04-29T12:05:16","date_gmt":"2019-04-29T16:05:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64763"},"modified":"2019-04-29T12:23:49","modified_gmt":"2019-04-29T16:23:49","slug":"les-nouvelles-de-lindustrie-a-savoir-aujourdhui-68","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-68\/","title":{"rendered":"Les nouvelles de l&rsquo;industrie \u00e0 savoir aujourd&rsquo;hui"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\">29 avril 2019<\/span><\/p>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/nomination-nouveau-duo-creatif-pour-ogilvy\/\">Nouveau duo cr\u00e9atif pour Ogilvy<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-64851 alignleft\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-300x157.jpg\" alt=\"\" width=\"229\" height=\"120\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-768x402.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-1024x536.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3.jpg 1200w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>L\u2019agence vient d\u2019accueillir dans ses rangs un tout nouveau duo cre\u0301atif, compose\u0301 de Antoine Leclerc et de Preto Murara.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/nomination-nouveau-duo-creatif-pour-ogilvy\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/lagence-koze-signe-une-campagne-pour-desjardins-avec-julien-lacroix\/\">L\u2019agence KOZE signe une campagne pour Desjardins avec Julien Lacroix<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-64731\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Desjardins-KOZE-Lacroix-300x175.png\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Desjardins-KOZE-Lacroix-300x175.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Desjardins-KOZE-Lacroix.png 472w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Le Mouvement Desjardins a mandat\u00e9 l\u2019agence KOZE afin de cr\u00e9er et produire une campagne de notori\u00e9t\u00e9 concernant les espaces 360d du groupe financier coop\u00e9ratif, d\u00e9j\u00e0 ouverts dans plusieurs universit\u00e9s \u00e0 travers le Qu\u00e9bec. C\u2019est sur l\u2019humoriste tr\u00e8s en vogue Julien Lacroix que les paris ont \u00e9t\u00e9 pos\u00e9s, puisqu\u2019il est le personnage principal de cette offensive marketing.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/lagence-koze-signe-une-campagne-pour-desjardins-avec-julien-lacroix\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/nomination-alison-neill-nouvelle-directrice-executive-groupe-strategie-de-marque-et-numerique-dogilvy\/\">Alison Neill nouvelle directrice ex\u00e9cutive, groupe strat\u00e9gie de marque et num\u00e9rique d\u2019Ogilvy<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-64745\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-nomination-300x159.png\" alt=\"\" width=\"221\" height=\"117\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-nomination-300x159.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-nomination-768x407.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-nomination.png 867w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/>Alison Neill se joint a\u0300 l\u2019e\u0301quipe d\u2019Ogilvy Montre\u0301al a\u0300 titre de directrice exe\u0301cutive, groupe strate\u0301gie de marque et nume\u0301rique.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/nomination-alison-neill-nouvelle-directrice-executive-groupe-strategie-de-marque-et-numerique-dogilvy\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/lg2-rafraichit-limage-de-timothys\/\">lg2 rafra\u00eechit l\u2019image de Timothy\u2019s\u00ae<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-64767\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Timothys-300x81.jpeg\" alt=\"\" width=\"300\" height=\"81\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Timothys-300x81.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Timothys-768x207.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Timothys-1024x277.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Timothys.jpeg 1462w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Timothy\u2019s\u00ae, la marque de caf\u00e9 originaire de Toronto, en Ontario, vient de rafra\u00eechir son image par un positionnement simple et audacieux, un nouvel emballage et une campagne int\u00e9gr\u00e9e qui sera lanc\u00e9e le 29\u00a0avril\u00a02019. Dans une industrie o\u00f9 r\u00e8gne une forte concurrence, Timothy\u2019s\u00ae se positionne comme une marque dont la raison d\u2019\u00eatre est de donner aux Canadiens le pouvoir et la confiance d\u2019affronter leurs d\u00e9fis quotidiens, par son nouveau slogan \u00ab\u00a0Prends \u00e7a en main\u00a0\u00bb.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/lg2-rafraichit-limage-de-timothys\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/nominations-andre-roy-nouveau-vp-executif-et-directeur-general-du-groupe-le-massif\/\">Andr\u00e9 Roy, nouveau VP Ex\u00e9cutif et Directeur G\u00e9n\u00e9ral du Groupe Le Massif<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-64727\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Daniel-roy-Massif-300x225.png\" alt=\"\" width=\"229\" height=\"172\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Daniel-roy-Massif-300x225.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Daniel-roy-Massif-768x575.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Daniel-roy-Massif.png 871w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>Daniel Gauthier, O.C., O.Q., pr\u00e9sident du conseil d\u2019administration du Groupe Le Massif et Claude Choquette, FCPA, FCA, pr\u00e9sident du Groupe Le Massif et de HDG, sont fiers d\u2019annoncer la nomination de monsieur Andr\u00e9 Roy au poste de vice-pr\u00e9sident ex\u00e9cutif et directeur g\u00e9n\u00e9ral de Groupe Le Massif.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/nominations-andre-roy-nouveau-vp-executif-et-directeur-general-du-groupe-le-massif\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/la-gaspesie-a-change-toi-la-nouvelle-campagne-de-promotion-de-la-gaspesie\/\">La Gasp\u00e9sie a chang\u00e9. Toi ? : La nouvelle campagne de promotion de la Gasp\u00e9sie<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-64734\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Gaspesie-campagne-300x130.png\" alt=\"\" width=\"300\" height=\"130\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Gaspesie-campagne-300x130.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Gaspesie-campagne-768x334.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Gaspesie-campagne-1024x445.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Gaspesie-campagne.png 1715w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>La Strat\u00e9gie Vivre en Gasp\u00e9sie op\u00e8re sa nouvelle campagne de promotion visant \u00e0 attirer de nouveaux r\u00e9sidents dans la r\u00e9gion. Avec son slogan \u00ab La Gasp\u00e9sie a chang\u00e9. Toi ?\u00bb, la campagne veut faire taire les perceptions n\u00e9gatives de la r\u00e9gion et ainsi inciter de nouvelles personnes \u00e0 faire le choix de s&rsquo;installer en Gasp\u00e9sie.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/la-gaspesie-a-change-toi-la-nouvelle-campagne-de-promotion-de-la-gaspesie\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/m2-assurance-se-refait-une-jeunesse\/\">Walkiri Marketing signe la nouvelle image de marque de M2 assurance<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-64708\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/assurance-logo-300x105.jpg\" alt=\"\" width=\"300\" height=\"105\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/assurance-logo-300x105.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/assurance-logo-768x268.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/assurance-logo-1024x358.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/assurance-logo.jpg 1890w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Walkiri Marketing a collabore\u0301 avec M2 assurance a\u0300 l\u2019optimisation et a\u0300 la revitalisation de son image de marque. L\u2019agence a dynamise\u0301 et revue comple\u0300tement le logo d\u2019abord mais aussi toutes les composantes de sa communication B2C (re\u0301seaux sociaux, CRM, affichage, etc).<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/m2-assurance-se-refait-une-jeunesse\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/nominations-trois-nouvelles-recrues-chez-dialekta\/\">Trois nouvelles recrues chez Dialekta<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-64701\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Dialekta-nominations-300x94.png\" alt=\"\" width=\"300\" height=\"94\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Dialekta-nominations-300x94.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Dialekta-nominations-768x241.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Dialekta-nominations-1024x322.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Dialekta-nominations.png 1232w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>L\u2019agence m\u00e9dia num\u00e9rique Dialekta poursuit sa croissance et est heureuse d\u2019accueillir trois grosses pointures qui se joignent \u00e0 l\u2019\u00e9quipe \u00e0 titre de strat\u00e8ge m\u00e9dias num\u00e9riques. Gr\u00e2ce \u00e0 leur exp\u00e9rience et expertise, notre nouveau trio f\u00e9minin saura appuyer l\u2019agence dans son expansion, suite au gain de plusieurs comptes d\u2019envergure.<\/p>\n<p>Pour lire la suite, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/nominations-trois-nouvelles-recrues-chez-dialekta\/\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-68\/\"  data-item_title=\"Les nouvelles de l&#039;industrie \u00e0 savoir aujourd&#039;hui\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-1024x536.jpg\"  data-item_date=\"2019-04-29T12:05:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; L\u2019agence KOZE signe une campagne pour Desjardins avec Julien Lacroix <br \/>\n&#8211; Alison Neill nouvelle directrice ex\u00e9cutive, groupe strat\u00e9gie de marque et num\u00e9rique d\u2019Ogilvy <br \/>\n&#8211; lg2 rafra\u00eechit l\u2019image de Timothy\u2019s\u00ae <br \/>\n&#8211; Andr\u00e9 Roy, nouveau VP Ex\u00e9cutif et Directeur G\u00e9n\u00e9ral du Groupe Le Massif <br \/>\n&#8211; La Gasp\u00e9sie a chang\u00e9. Toi ? : La nouvelle campagne de promotion de la Gasp\u00e9sie <br \/>\n&#8211; Walkiri Marketing signe la nouvelle image de marque de M2 assurance <br \/>\n&#8211; Trois nouvelles recrues chez Dialekta <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-68\/\"  data-item_title=\"Les nouvelles de l&#039;industrie \u00e0 savoir aujourd&#039;hui\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Ogilvy-Duo-PretoAntoine-1200x628-3-1024x536.jpg\"  data-item_date=\"2019-04-29T12:05:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64763"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64763"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64763\/revisions"}],"predecessor-version":[{"id":64862,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64763\/revisions\/64862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64851"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}