{"id":64894,"date":"2019-05-13T14:30:09","date_gmt":"2019-05-13T18:30:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64894"},"modified":"2020-07-20T16:34:55","modified_gmt":"2020-07-20T20:34:55","slug":"4-idees-de-produits-innovants-a-integrer-dans-son-experience-client","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/4-idees-de-produits-innovants-a-integrer-dans-son-experience-client\/","title":{"rendered":"4 id\u00e9es de produits innovants \u00e0 int\u00e9grer dans son exp\u00e9rience client"},"content":{"rendered":"<div id=\"attachment_65297\" style=\"width: 862px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-65297\" loading=\"lazy\" class=\"wp-image-65297\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Emotiv-casque-300x169.png\" alt=\"\" width=\"852\" height=\"480\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Emotiv-casque-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Emotiv-casque.png 680w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p>\n<p id=\"caption-attachment-65297\" class=\"wp-caption-text\"><span style=\"font-size: 12px;\"><em>Cr\u00e9dit : <a href=\"https:\/\/www.kickstarter.com\/projects\/tanttle\/emotiv-insight-optimize-your-brain-fitness-and-per\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00c9motiv<\/span><\/a><\/em><\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">13 mai 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">La plupart du temps, les initiatives marketing li\u00e9es \u00e0 l\u2019exp\u00e9rience client se font \u00e0 partir d\u2019une application sur le t\u00e9l\u00e9phone. R\u00e9sultat\u00a0: on est cramp\u00e9 sur un minuscule \u00e9cran, d\u00e9tourn\u00e9 de l\u2019environnement imm\u00e9diat. Or, des entreprises tentent de r\u00e9inventer notre rapport \u00e0 la technologie en retirant le cellulaire (enti\u00e8rement ou partiellement) de l\u2019\u00e9quation. Voici donc 4 produits innovants \u00e0 int\u00e9grer dans une exp\u00e9rience client.\u00a0Avis aux marketeurs en qu\u00eate d\u2019inspiration. <\/span><\/strong><\/span><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\"><strong>1. Flic, le bouton programmable<\/strong><\/span><\/h2>\n<p>Avec <a href=\"https:\/\/isarta.com\/infos\/le-taux-dutilisation-des-appareils-mobiles-sest-envole-en-dix-ans-chez-les-adultes-quebecois-selon-le-cefrio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">l\u2019essor des objets connect\u00e9s<\/span><\/a>, il n\u2019est plus n\u00e9cessaire de passer par un \u00e9cran pour arriver \u00e0 nos fins, lorsque nous voulons interagir avec le nuage.<\/p>\n<p>Les exemples d\u2019interface court-circuitant les \u00e9crans se multiplient depuis quelques ann\u00e9es\u00a0: \u00e7a va de <a href=\"https:\/\/www.smarthalo.bike\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">l\u2019application SmartHalo<\/span><\/a>, qui s\u2019installe sur le v\u00e9lo pour montrer les trajets, \u00e0 la <a href=\"https:\/\/www.kickstarter.com\/projects\/1391686171\/mui-interactive-wood-panel-for-peaceful-digital-li?lang=fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">planche de bois Mui<\/span><\/a>, pour commander une console intelligente maison, et combien d&rsquo;autres d\u00e9clinaisons encore.<\/p>\n<p>Le principe en lui-m\u00eame se trouve \u00ab\u00a0encapsuler\u00a0\u00bb dans le <a href=\"https:\/\/flic.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">bouton Flic<\/span><\/a>, \u00e9tonnant de versatilit\u00e9. Il s\u2019agit d\u2019un bouton programmable, lequel on peut choisir l\u2019effet qu\u2019aura l\u2019action d\u2019appuyer dessus. En voici une magnifique illustration\u00a0:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/MDsjBh2xOgQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">2. Estimote, la g\u00e9olocalisation sans t\u00e9l\u00e9phone<\/span><\/strong><\/span><\/h2>\n<p>Les exp\u00e9riences s\u2019appuyant sur la g\u00e9olocalisation ont habituellement recours au t\u00e9l\u00e9phone comme outil de g\u00e9olocalisation. Or, il existe dor\u00e9navant des alternatives, ou des compl\u00e9ments, pouvant s\u2019additionner ou se substituer \u00e0 la localisation du t\u00e9l\u00e9phone.<\/p>\n<p>\u00c0 ce chapitre, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/estimote.com\/\" target=\"_blank\" rel=\"noopener\">Estimote<\/a><\/span> a cr\u00e9\u00e9 un <em>\u00ab\u00a0Post-it\u00a0\u00bb<\/em> localisateur dot\u00e9 d\u2019une pr\u00e9cision millim\u00e9trique, permettant de transformer un objet du quotidien en un objet connect\u00e9.<\/p>\n<p>\u00c0 vous de voir\u00a0:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9cH44pE1Fks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">3. L\u00fc\u00a0: le capteur de mouvements qui pla\u00eet aux enfants<\/span><\/strong><\/span><\/h2>\n<p>Les capteurs en tout genre (capteurs de temp\u00e9rature, d\u2019humidit\u00e9, de pression et de mouvement) sont le propre des usines connect\u00e9es. Le principe commence \u00e0 \u00eatre r\u00e9cup\u00e9r\u00e9 dans des applications commerciales, entre autres par <a href=\"https:\/\/www.lu-gym.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">la firme L\u00fc<\/span><\/a>.<\/p>\n<p>Les capteurs de mouvement qu\u2019elle a con\u00e7u sont une mani\u00e8re ludique d\u2019orchestrer une exp\u00e9rience interactive entre le monde r\u00e9el et le monde virtuel, log\u00e9 dans le nuage. Voici le d\u00e9mo de son gymnase interactif\u00a0:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9yN7pBecMgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">4. Epoc, le casque qui lit dans les pens\u00e9es<\/span><\/strong><\/span><\/h2>\n<p>L&rsquo;entrepreneur\u00a0<a href=\"https:\/\/www.ted.com\/talks\/tan_le_a_headset_that_reads_your_brainwaves\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Tan Le<\/span><\/a>, cofondatrice de la <a href=\"https:\/\/www.emotiv.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">firme techno Emotiv<\/span><\/a>, a r\u00e9ussi le tour de force de court-circuiter tous les interm\u00e9diaires qui se posent entre la volont\u00e9 de l\u2019esprit et l\u2019action concr\u00e8te que l\u2019on d\u00e9sire voir se r\u00e9aliser.<\/p>\n<p>Son casque Epoc d\u00e9tecte les ondes c\u00e9r\u00e9brales et les associe \u00e0 des commandes mentales. En action, le casque permet \u00e0 l\u2019utilisateur qui le porte de commander une action par la seule force de son esprit.<\/p>\n<p>En d&rsquo;autres mots, ce nouveau champ de recherche tente de \u00ab rep\u00e9rer les performances cognitive et de contr\u00f4ler les \u00e9motions dans le but de d\u00e9placer des objets r\u00e9els ou virtuels \u00e0 partir de commandes mentales\u00bb.<\/p>\n<p>Tan Le explique :<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fs2GDSYYCoA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Avec de tels outils, l\u2019imagination sera bient\u00f4t la seule limite qui se posera <a href=\"https:\/\/isarta.com\/infos\/les-conseils-pour-batir-une-experience-client-coherente-aussi-bien-en-ligne-quhors-ligne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">en termes de cr\u00e9ation d\u2019exp\u00e9rience client<\/span><\/a>!<\/p>\n<p>&nbsp;<\/p>\n<div class=\"brdr3\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Le sujet vous int\u00e9resse ?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Ne manquez pas la conf\u00e9rence des Affaires sur l&rsquo;exp\u00e9rience client le 4 juin prochain\u00a0<\/span><span style=\"font-size: 20px;\">et p<\/span><span style=\"color: #000080;\"><span style=\"color: #333333;\">rofitez de\u00a0<\/span><a href=\"https:\/\/www.lesaffaires.com\/evenements\/conferences\/experience-client\/606747?utm_campaign=experienceclient_385585&amp;utm_medium=email&amp;utm_source=ISARTAparevt\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"s1\"><span style=\"color: #3366ff;\">10% de rabais<\/span> <\/span><\/strong><\/a><span class=\"s1\" style=\"color: #333333;\">sur les prix r\u00e9guliers en utilisant le code<\/span><strong><span class=\"s1\"> 1ISARTA\u00a0<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lesaffaires.com\/evenements\/conferences\/experience-client\/606747?utm_campaign=experienceclient_385585&amp;utm_medium=email&amp;utm_source=ISARTAparevt\"><img loading=\"lazy\" class=\"aligncenter wp-image-65376\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Bannieres_LINKEDIN_ISARTA_Experience-client-300x157.jpg\" alt=\"\" width=\"866\" height=\"453\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Bannieres_LINKEDIN_ISARTA_Experience-client-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Bannieres_LINKEDIN_ISARTA_Experience-client-768x401.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Bannieres_LINKEDIN_ISARTA_Experience-client-1024x535.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Bannieres_LINKEDIN_ISARTA_Experience-client.jpg 1200w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/p>\n<div class=\"brdr3\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64894\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/4-idees-de-produits-innovants-a-integrer-dans-son-experience-client\/\"  data-item_title=\"4 id\u00e9es de produits innovants \u00e0 int\u00e9grer dans son exp\u00e9rience client\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Emotiv-casque.png\"  data-item_date=\"2019-05-13T14:30:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des entreprises tentent de r\u00e9inventer notre rapport \u00e0 la technologie en retirant le cellulaire (enti\u00e8rement ou partiellement) de l\u2019\u00e9quation. Avis aux marketeurs en qu\u00eate d\u2019inspiration. Voici 4 produits innovants \u00e0 int\u00e9grer dans une exp\u00e9rience client.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64894\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/4-idees-de-produits-innovants-a-integrer-dans-son-experience-client\/\"  data-item_title=\"4 id\u00e9es de produits innovants \u00e0 int\u00e9grer dans son exp\u00e9rience client\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Emotiv-casque.png\"  data-item_date=\"2019-05-13T14:30:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":65297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[415,764,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64894"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64894"}],"version-history":[{"count":11,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64894\/revisions"}],"predecessor-version":[{"id":65377,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64894\/revisions\/65377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65297"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}