{"id":64931,"date":"2019-04-30T16:07:39","date_gmt":"2019-04-30T20:07:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64931"},"modified":"2019-04-30T16:07:39","modified_gmt":"2019-04-30T20:07:39","slug":"camden-signe-la-nouvelle-campagne-de-leglise-catholique-a-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-de-leglise-catholique-a-montreal\/","title":{"rendered":"Camden signe la nouvelle campagne de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-64932\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Camden-se-retrouver-eglise-catholique-300x151.png\" alt=\"\" width=\"830\" height=\"418\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Camden-se-retrouver-eglise-catholique-300x151.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Camden-se-retrouver-eglise-catholique.png 603w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">30 avril 2019<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\" style=\"color: #000080;\"><a href=\"https:\/\/diocesemontreal.org\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">L\u2019\u00c9glise catholique \u00e0 Montr\u00e9al<\/span><\/a> a fait appel \u00e0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/camdenpublicite.com\/\" target=\"_blank\" rel=\"noopener\">l\u2019agence Camden<\/a><\/span> pour sa toute nouvelle campagne de sensibilisation, qui a \u00e9t\u00e9 d\u00e9velopp\u00e9e sous le th\u00e8me \u00ab Se retrouver \u00bb. Se retrouver soi-m\u00eame, se retrouver en collectivit\u00e9, renouer avec l\u2019\u00c9glise \u00e9galement: voil\u00e0 les fondements de ce nouveau positionnement qui refl\u00e8te une volont\u00e9 claire de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al de demeurer au diapason de la communaut\u00e9 montr\u00e9alaise.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Articul\u00e9e autour d\u2019une publicit\u00e9 t\u00e9l\u00e9, cette campagne vise \u00e0 resituer l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al dans le quotidien souvent effr\u00e9n\u00e9 d\u2019une collectivit\u00e9 en recherche de sens. Des ex\u00e9cutions en num\u00e9rique viennent accompagner le film publicitaire qui servira d\u2019assise \u00e0 une nouvelle tonalit\u00e9 et qui mettra davantage en lumi\u00e8re la proximit\u00e9, la compr\u00e9hension et la volont\u00e9 d\u2019accompagnement de l\u2019organisation.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette nouvelle plateforme de cr\u00e9ation servira \u00e9galement de cadre pour les prochaines campagnes de collecte et de financement. Fait \u00e0 noter, l\u2019ensemble de la campagne a \u00e9t\u00e9 cr\u00e9\u00e9e, r\u00e9alis\u00e9e et produite \u00e0 l\u2019interne par les diff\u00e9rents services de Camden, et plus particuli\u00e8rement pour le m\u00e9dia, la production film et la production num\u00e9rique.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UQ29RtNHmnc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p2\">Mgr Christian L\u00e9pine, archev\u00eaque de Montr\u00e9al, d\u00e9clare :<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\">Apr\u00e8s m\u00fbre r\u00e9flexion, discussions et consultations, le dioc\u00e8se a choisi comme partenaire la firme Camden. Le pr\u00e9sident, M. Mathieu B\u00e9dard et le personnel de Camden nous ont \u00e9paul\u00e9s au cours des derniers mois pour d\u00e9velopper un concept pour notre collecte annuelle en offrant un service personnalis\u00e9 et adapt\u00e9 \u00e0 nos besoins. La vid\u00e9o est un produit original qui permet de rejoindre les personnes dans leur qu\u00eate de sens et leur soif. Nous sommes tr\u00e8s satisfaits des services ainsi que des conseils re\u00e7us. \u00bb<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Il fallait du courage pour emprunter cette voie \u00e0 ce moment pr\u00e9cis et pour r\u00e9affirmer le r\u00f4le de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al, plus actuel que jamais, dans tout ce tourbillon de surconsommation, de cyberd\u00e9pendance et parfois m\u00eame d\u2019exclusion, affirme Mathieu B\u00e9dard, pr\u00e9sident de Camden. Je tiens \u00e0 souligner l\u2019audace de cette publicit\u00e9 \u00e0 hauteur de femmes et d\u2019hommes trop souvent \u00e0 bout de souffle, une cr\u00e9ation visiblement tr\u00e8s en phase avec notre \u00e9poque. \u00bb<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000080;\"><strong>Cr\u00e9dits<\/strong><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Annonceur : \u00c9glise catholique \u00e0 Montr\u00e9al &#8211; Erika Jacinto, Benoit Cardin, Jean-Nicolas Desjeunes<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Agence : Camden<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction de cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Cr\u00e9ation : Mathieu Chabot, Mathieu B\u00e9dard, Susannah Rubin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service-conseil : Gabrielle Lusignan, Gabrielle Chartrand<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Strat\u00e9gie et achats m\u00e9dias : Camille Poulin, Marie-Mich\u00e8le Jacques<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Design : Didier Plantard, Mathieu Albert, F\u00e9lix Cr\u00e9peau et \u00c9va Ducharme<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production : Sandrine C. Cyr<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation : Nicolas Legendre-Duplessis<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction photo : Simon Therrien<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Son : Cult Nation, Th\u00e9o Porcet<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Postproduction :\u00a0MELS<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64931\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-de-leglise-catholique-a-montreal\/\"  data-item_title=\"Camden signe la nouvelle campagne de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Camden-se-retrouver-eglise-catholique.png\"  data-item_date=\"2019-04-30T16:07:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00c9glise catholique \u00e0 Montr\u00e9al a fait appel \u00e0 l\u2019agence Camden pour sa toute nouvelle campagne de sensibilisation, qui a \u00e9t\u00e9 d\u00e9velopp\u00e9e sous le th\u00e8me \u00ab Se retrouver \u00bb. Se retrouver soi-m\u00eame, se retrouver en collectivit\u00e9, renouer avec l\u2019\u00c9glise \u00e9galement: voil\u00e0 les fondements de ce nouveau positionnement qui refl\u00e8te une volont\u00e9 claire de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al de demeurer au diapason de la communaut\u00e9 montr\u00e9alaise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64931\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-de-leglise-catholique-a-montreal\/\"  data-item_title=\"Camden signe la nouvelle campagne de l\u2019\u00c9glise catholique \u00e0 Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/Camden-se-retrouver-eglise-catholique.png\"  data-item_date=\"2019-04-30T16:07:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64931"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64931"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64931\/revisions"}],"predecessor-version":[{"id":64933,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64931\/revisions\/64933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64932"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}