{"id":64996,"date":"2019-05-02T13:35:22","date_gmt":"2019-05-02T17:35:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=64996"},"modified":"2019-05-02T16:47:00","modified_gmt":"2019-05-02T20:47:00","slug":"que-fallait-il-retenir-de-la-conference-f8-de-facebook","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/que-fallait-il-retenir-de-la-conference-f8-de-facebook\/","title":{"rendered":"Que fallait-il retenir de la conf\u00e9rence F8 de Facebook ?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-64999 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook-300x200.jpg\" alt=\"\" width=\"683\" height=\"455\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook.jpg 960w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">2 mai 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">La conf\u00e9rence annuelle de Facebook, baptis\u00e9e F8, se tient actuellement au si\u00e8ge du r\u00e9seau social. Lors de son discours inaugural, Mark Zuckerberg et ses \u00e9quipes ont annonc\u00e9 de profonds changements \u00e0 venir. En voici la synth\u00e8se.<\/span><\/strong><\/span><\/p>\n<p>\u00ab\u00a0Le futur est priv\u00e9\u00a0\u00bb. Mark Zuckerberg a lanc\u00e9 d&#8217;embl\u00e9e le mot d&rsquo;ordre de la nouvelle strat\u00e9gie de Facebook dans les ann\u00e9es \u00e0 venir.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>Nous allons cr\u00e9er une plate-forme sociale respectueuse de la vie priv\u00e9e\u00a0\u00bb, a-t-il ainsi annonc\u00e9 en introduction.<\/em><\/span><\/p><\/blockquote>\n<p>Il faut bien dire que le r\u00e9seau social a encha\u00een\u00e9 les scandales depuis l&rsquo;an pass\u00e9 (<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/qua-fait-concretement-facebook-depuis-le-scandale-cambridge-analytica\/\" target=\"_blank\" rel=\"noopener\">Cambridge Analytica<\/a><\/span>, <a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-une-nouvelle-polemique-pour-facebook-et-uber-creuse-ses-pertes-au-3e-trimestre\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">celui-ci<\/span><\/a> ou <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/fil-de-presse-nouvelle-polemique-dans-la-gestion-des-donnees-utilisateurs-de-facebook-et-la-coree-du-sud-lance-la-5g\/\">encore celui-l\u00e0<\/a><\/span>) et va avoir bien du chemin \u00e0 faire pour reconstruire une relation de confiance avec ses utilisateurs.<\/p>\n<p>Voici ci-dessous les principaux enseignements que nous avons retenus de la conf\u00e9rence, que vous pouvez revisionner en int\u00e9gralit\u00e9 ici :<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fzuck%2Fvideos%2F10107278399715421%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">Un nouveau design pour Facebook<\/span><\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" class=\" wp-image-64998 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/News-Feed-in-Frame-@2x-300x207.png\" alt=\"\" width=\"614\" height=\"424\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/News-Feed-in-Frame-@2x-300x207.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/News-Feed-in-Frame-@2x-768x529.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/News-Feed-in-Frame-@2x-1024x705.png 1024w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Fini le bleu pour Facebook ! Cela peut faire un choc tellement on avait associ\u00e9 cette couleur au r\u00e9seau social. Place d\u00e9sormais au blanc et un design nettement plus \u00e9pur\u00e9.<\/p>\n<p>Au-del\u00e0 des couleurs, l&rsquo;ergonomie du site a \u00e9t\u00e9 revu. Le menu Facebook reste \u00e0 gauche, la liste d&rsquo;ami, \u00e0 droite. Cela ne change pas. Par contre, une nouvelle barre de navigation horizontale a \u00e9t\u00e9 ajout\u00e9e avec une ic\u00f4ne pour l&rsquo;accueil, les notifications, Facebook Watch, Marketplace, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/quelles-sont-les-bonnes-pratiques-pour-creer-et-gerer-son-groupe-facebook\/\" target=\"_blank\" rel=\"noopener\">les groupes<\/a><\/span> (qui auront donc une place beaucoup plus importante) et Messenger.<\/p>\n<p>Les<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/quelles-sont-les-meilleures-pratiques-pour-optimiser-ses-stories-sur-instagram\/\" target=\"_blank\" rel=\"noopener\"> stories<\/a><\/span> seront \u00e9galement beaucoup plus mis en avant, juste avant le fil d&rsquo;actualit\u00e9s.<\/p>\n<p>Ces nouveaut\u00e9s seront d\u00e9ploy\u00e9s dans les prochains jours sur l&rsquo;application et d&rsquo;ici quelques mois sur ordinateur.<\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\"><strong>Facebook Messenger plus l\u00e9ger&#8230; donc plus rapide<\/strong><\/span><\/h2>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/snapchat-linterface-de-la-colere\/\" target=\"_blank\" rel=\"noopener\">Une fois n&rsquo;est pas coutume<\/a><\/span>, Facebook a suivi Snapchat qui <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.blogdumoderateur.com\/snapchat-mise-a-jour-android-avril-2019\/\" target=\"_blank\" rel=\"noopener\">a r\u00e9\u00e9crit le code de son application Android<\/a><\/span> r\u00e9cemment pour am\u00e9liorer ses performances. Selon Mark Zuckerberg, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/messengernews.fb.com\/2019\/04\/30\/messenger-at-f8-2019-announcing-a-faster-lighter-messenger-designed-to-build-closer-connections\/\" target=\"_blank\" rel=\"noopener\">cette nouvelle application<\/a><\/span> sera deux fois plus rapide que les autres applications du genre.<\/p>\n<p>Au-del\u00e0 de ces consid\u00e9rations techniques, une application pour ordinateur va bient\u00f4t voir le jour.<\/p>\n<p>Autre information qui pourra int\u00e9resser le commerce de d\u00e9tail : une nouvelle fonctionnalit\u00e9 pourra faciliter la prise de rendez-vous avec des entreprises locales.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-65001 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Appointment-Booking-300x141.png\" alt=\"\" width=\"740\" height=\"348\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Appointment-Booking-300x141.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Appointment-Booking-768x360.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Appointment-Booking-1024x480.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Appointment-Booking.png 1280w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Enfin, retenons <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.blogdumoderateur.com\/messenger-f8-2019\/\" target=\"_blank\" rel=\"noopener\">entre autres<\/a><\/span>, la possibilit\u00e9 pour les entreprises de faire des publicit\u00e9s qui redirigent leurs clients vers un formulaire dans Messenger afin d&rsquo;en apprendre plus sur eux.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65000\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Customer-Acquisition-300x141.png\" alt=\"\" width=\"751\" height=\"353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Customer-Acquisition-300x141.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Customer-Acquisition-768x360.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Customer-Acquisition-1024x480.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Customer-Acquisition.png 1280w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p>Pour ceux qui aiment les chiffres, voici quelques informations \u00e0 jour sur ce qui est la 2e application iOS la plus t\u00e9l\u00e9charg\u00e9e de l&rsquo;histoire&#8230; <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/10-informations-surprenantes-sur-lusage-dinternet-dans-le-monde\/\" target=\"_blank\" rel=\"noopener\">derri\u00e8re Facebook<\/a><\/span>.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-65002 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Messenger-chiffres-Facebook-300x248.png\" alt=\"\" width=\"541\" height=\"447\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Messenger-chiffres-Facebook-300x248.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Messenger-chiffres-Facebook-180x150.png 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Messenger-chiffres-Facebook.png 662w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Instagram : place aux achats<\/strong><\/span><\/h2>\n<p>Grande nouvelle pour les cr\u00e9ateurs : il sera d\u00e9sormais possible d&rsquo;acheter un produit directement depuis l&rsquo;application (plus besoin de contacter le cr\u00e9ateur en commentaire ou en message priv\u00e9.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65003\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-checkout-createurs-F8-300x188.png\" alt=\"\" width=\"598\" height=\"375\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-checkout-createurs-F8-300x188.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-checkout-createurs-F8.png 664w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>\u00c0 noter qu&rsquo;un nouvel appareil photo sera aussi d\u00e9voil\u00e9 prochainement pour ajouter notamment des effets ou des autocollants interactifs.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65004\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-camera-f-300x195.jpg\" alt=\"\" width=\"698\" height=\"454\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-camera-f-300x195.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/instagram-camera-f.jpg 664w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>Enfin, sachez qu&rsquo;il sera possible de collecter des fonds directement depuis une Story gr\u00e2ce \u00e0 un autocollant sp\u00e9cifique. Instagram pr\u00e9cise que 100 % des sommes seront revers\u00e9es aux ONG soutenues.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65005\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/autocollant-don-instagram-f8-300x131.png\" alt=\"\" width=\"795\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/autocollant-don-instagram-f8-300x131.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/autocollant-don-instagram-f8.png 664w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>Enfin, et ce qui vous a fait beaucoup r\u00e9agir, le responsable d&rsquo;Instagram a confirm\u00e9 travailler sur une version de l&rsquo;application&#8230; sans bouton like ! Affaire \u00e0 suivre&#8230;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FIsartaInfos%2Fposts%2F2261291797242667&amp;width=500\" width=\"500\" height=\"468\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Pour <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.01net.com\/actualites\/facebook-messenger-instagram-oculus-whatsapp-le-resume-des-annonces-de-la-conference-f8-1683221.html\" target=\"_blank\" rel=\"noopener\">l&rsquo;ensemble des annonces de Facebook<\/a><\/span>, vous pouvez directement vous rendre <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/newsroom.fb.com\/news\/2019\/04\/f8-2019-day-1\/\" target=\"_blank\" rel=\"noopener\">sur leur page d\u00e9di\u00e9e.<\/a><\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64996\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/que-fallait-il-retenir-de-la-conference-f8-de-facebook\/\"  data-item_title=\"Que fallait-il retenir de la conf\u00e9rence F8 de Facebook ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook.jpg\"  data-item_date=\"2019-05-02T13:35:22-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La conf\u00e9rence annuelle de Facebook, baptis\u00e9e F8, se tient actuellement au si\u00e8ge du r\u00e9seau social. Lors de son discours inaugural, Mark Zuckerberg et ses \u00e9quipes ont annonc\u00e9 de profonds changements \u00e0 venir. En voici la synth\u00e8se.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_64996\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/que-fallait-il-retenir-de-la-conference-f8-de-facebook\/\"  data-item_title=\"Que fallait-il retenir de la conf\u00e9rence F8 de Facebook ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Zuckerbeg-f8-Facebook.jpg\"  data-item_date=\"2019-05-02T13:35:22-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":64999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64996"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=64996"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64996\/revisions"}],"predecessor-version":[{"id":65007,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/64996\/revisions\/65007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/64999"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=64996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=64996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=64996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}