{"id":65125,"date":"2019-05-06T16:20:58","date_gmt":"2019-05-06T20:20:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65125"},"modified":"2019-05-09T12:30:42","modified_gmt":"2019-05-09T16:30:42","slug":"videotron-lance-sa-campagne-lhomme-guide-realisee-par-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/videotron-lance-sa-campagne-lhomme-guide-realisee-par-sid-lee\/","title":{"rendered":"Vid\u00e9otron lance sa campagne \u00ab\u00a0L&rsquo;homme guide\u00a0\u00bb, r\u00e9alis\u00e9e par Sid Lee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65126\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-300x165.png\" alt=\"\" width=\"704\" height=\"387\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-300x165.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-768x422.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-1024x563.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide.png 1148w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">6 mai 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Vide\u0301otron de\u0301voile sa campagne \u00ab l\u2019homme guide \u00bb, re\u0301alise\u0301e par Sid Lee. Sur un ton humoristique, la publicite\u0301 est un rappel qu\u2019avec Club illico mobile les se\u0301ries originales et les exclusivite\u0301s sont comprises dans tous leurs forfaits Premium.<\/span><\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Observant l\u2019engouement des Que\u0301be\u0301cois pour les se\u0301ries originales de Club Illico, telle que Les Honorables, qui met en sce\u0300ne Patrick Huard et qui a ge\u0301ne\u0301re\u0301 1 million de visionnements en 7 jours, nous jugions important de rappeler aux Que\u0301be\u0301cois qu\u2019ils pouvaient avoir acce\u0300s a\u0300 leurs se\u0301ries francophones pre\u0301fe\u0301re\u0301es en tout temps, via leur mobile \u00bb, souligne Mylaine Albert, directrice ge\u0301ne\u0301rale, Marque, vice-pre\u0301sidence Marketing chez Vide\u0301otron.<\/span><\/p><\/blockquote>\n<p>Cette campagne, une autode\u0301rision de notre utilisation du cellulaire, met en sce\u0300ne le personnage d\u2019Alex-Steve, l\u2019homme guide professionnel au service de la population pour les aider a\u0300 naviguer de la maison a\u0300 leurs activite\u0301s en se\u0301curite\u0301. Le tout, sous la pre\u0301misse qu\u2019avec autant de se\u0301ries originales et d\u2019exclusivite\u0301s, il serait difficile de se de\u0301tacher de son te\u0301le\u0301phone.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On constate qu\u2019on a souvent les yeux rive\u0301s sur nos e\u0301crans, que ce soit dans la rue ou dans le me\u0301tro. Ce qui peut mener a\u0300 des situations assez comiques parfois. On s\u2019est donc amuse\u0301 a\u0300 imaginer un me\u0301tier qui permettrait aux gens de se plonger comple\u0300tement dans l\u2019univers de leurs e\u0301missions favorites&#8230; en toute se\u0301curite\u0301 \u00bb, mentionne Maxime Paiement, directeur de cre\u0301ation.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/66C9kYIK8jQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne est diffuse\u0301e en message te\u0301le\u0301 de 30 secondes, en une vide\u0301o web \u00ab documentaire \u00bb de 90 secondes, et sur les re\u0301seaux sociaux. L\u2019homme guide partage e\u0301galement ses conseils d\u2019expert pour mieux vivre avec les obstacles, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/forum.videotron.com\" target=\"_blank\" rel=\"noopener\">dans un article de blogue<\/a><\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Client \u2013 Vide\u0301otron, Mylaine Albert, Annie Bouthillette, Isabelle Tiberi<\/li>\n<li>Directeur de cre\u0301ation : Maxime Paiement<\/li>\n<li>E\u0301quipe de cre\u0301ation : Simon Caspar, Gabrielle Regimbal<\/li>\n<li>Directrice service-conseil : Sylvie Cre\u0302te<\/li>\n<li>E\u0301quipe service-conseil : Meggie Lavoie, Louthiern Bonsart<\/li>\n<li>Strate\u0301gie : Charlotte Arsenault<\/li>\n<li>Re\u0301alisateur : Franc\u0327ois Jaros<\/li>\n<li>Production commerciale &#8211; Que\u0301becor<\/li>\n<li>Directrice, production commerciale : Lucie Gauthier<\/li>\n<li>Gestionnaire de compte : Karine Demers<\/li>\n<li>Producteurs : Alexandre Villeneuve, Daniel Laforest<\/li>\n<li>Charge\u0301 de production : Claudine Fre\u0301chette<\/li>\n<li>Postproduction : Mels<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65125\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-lance-sa-campagne-lhomme-guide-realisee-par-sid-lee\/\"  data-item_title=\"Vid\u00e9otron lance sa campagne &quot;L&#039;homme guide&quot;, r\u00e9alis\u00e9e par Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-1024x563.png\"  data-item_date=\"2019-05-06T16:20:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vide\u0301otron de\u0301voile sa campagne \u00ab l\u2019homme guide \u00bb, re\u0301alise\u0301e par Sid Lee. Sur un ton humoristique, la publicite\u0301 est un rappel qu\u2019avec Club illico mobile les se\u0301ries originales et les exclusivite\u0301s sont comprises dans tous leurs forfaits Premium.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65125\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-lance-sa-campagne-lhomme-guide-realisee-par-sid-lee\/\"  data-item_title=\"Vid\u00e9otron lance sa campagne &quot;L&#039;homme guide&quot;, r\u00e9alis\u00e9e par Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Videotron-homme-guide-1024x563.png\"  data-item_date=\"2019-05-06T16:20:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":65126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,251,380],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65125"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65125"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65125\/revisions"}],"predecessor-version":[{"id":65201,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65125\/revisions\/65201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65126"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}