{"id":65247,"date":"2019-05-13T10:36:16","date_gmt":"2019-05-13T14:36:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65247"},"modified":"2019-05-13T11:32:46","modified_gmt":"2019-05-13T15:32:46","slug":"quebecor-partenaire-media-de-la-derniere-campagne-multiplateformes-daliments-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quebecor-partenaire-media-de-la-derniere-campagne-multiplateformes-daliments-du-quebec\/","title":{"rendered":"Qu\u00e9becor partenaire m\u00e9dia de la derni\u00e8re campagne multiplateformes d&rsquo;Aliments du Qu\u00e9bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65248\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Quebecor-aliments-du-quebec-235x300.png\" alt=\"\" width=\"482\" height=\"615\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Quebecor-aliments-du-quebec-235x300.png 235w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Quebecor-aliments-du-quebec.png 439w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">13 mai 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.alimentsduquebec.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Aliments du Que\u0301bec<\/a><\/span> a choisi <a href=\"https:\/\/www.quebecor.com\/fr\/accueil\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Que\u0301becor<\/span><\/a> comme partenaire me\u0301dia afin de de\u0301ployer <em>Aliments du Que\u0301bec vole la vedette<\/em>. L\u2019objectif de cette campagne est d\u2019aller au-dela\u0300 d\u2019une visibilite\u0301 ge\u0301ne\u0301rique en incitant les Que\u0301be\u0301cois a\u0300 consommer plus de produits d\u2019ici. Pour les faire connai\u0302tre, on y met en valeur diffe\u0301rentes marques certifie\u0301es d\u2019Aliments du Que\u0301bec, confirmant ainsi la provenance locale des produits.<\/strong><\/span><\/p>\n<p>Maintenant que les consommateurs reconnaissent l\u2019importance de l\u2019achat de produits que\u0301be\u0301cois, Aliments du Que\u0301bec<a href=\"https:\/\/www.recettes.qc.ca\/chroniques\/chroniques-culinaires\/article\/un-menu-100-local-pour-le-brunch-pourquoi-pas\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"> les encourage a\u0300 passer a\u0300 l\u2019action<\/span><\/a>.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous de\u0301sirons les inciter a\u0300 de\u0301montrer leur attachement aux produits d\u2019ici, en plus d\u2019accroi\u0302tre la notorie\u0301te\u0301 des certifications Aliments du Que\u0301bec et Aliments pre\u0301pare\u0301s au Que\u0301bec \u00bb, indique Pauline Faivre, coordonnatrice communication et marketing.<\/span><\/p><\/blockquote>\n<p>Le premier volet, lance\u0301 en mars dernier, consistait en un de\u0301fi facile propose\u0301 aux consommateurs. On les invitait a\u0300 de\u0301poser des aliments certifie\u0301s par Aliments du Que\u0301bec dans leur panier d\u2019e\u0301picerie. Ils couraient ainsi la chance de remporter une expe\u0301rience VIP tapis rouge (maquillage, coiffure, ve\u0302tements, styliste, ho\u0302tel et transport) a\u0300 la soire\u0301e Artis.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Frecettesduqc%2Fposts%2F2174917429218841&amp;width=500\" width=\"500\" height=\"513\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>La seconde phase de la campagne s\u2019articulait justement autour de la soire\u0301e Artis, en mettant toujours de l\u2019avant les produits certifie\u0301s par Aliments du Que\u0301bec. Ainsi, des panneaux publicitaires de 15 secondes ont e\u0301te\u0301 diffuse\u0301s pendant la retransmission de l\u2019e\u0301ve\u0301nement. Afin de les positionner comme des vedettes, divers produits que\u0301be\u0301cois y e\u0301taient pre\u0301sente\u0301s par l\u2019ouverture d\u2019une enveloppe, a\u0300 la manie\u0300re des gagnants de grandes ce\u0301re\u0301monies.<\/p>\n<p>Le fil conducteur de cette ope\u0301ration est l\u2019attachement envers les produits et entreprises alimentaires d\u2019ici, de me\u0302me que celui des gens envers les vedettes du star syste\u0300me du Que\u0301bec.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Aliments du Que\u0301bec nous a confie\u0301 le mandat de lui fournir des solutions cre\u0301atives dans le cadre d\u2019un partenariat multiplateforme, explique Katia Villeneuve, directrice ge\u0301ne\u0301rale, Solutions clients de Que\u0301becor. Nous avons ainsi mis de l\u2019avant les produits d\u2019ici tant en te\u0301le\u0301vision, en imprime\u0301, en nume\u0301rique, en marketing de contenu qu\u2019en strate\u0301gie terrain dans les commerces. Notre force et nos plateformes nous ont permis de produire une ope\u0301ration comple\u0300te, d\u2019y inte\u0301grer des marques fortes comme Salut Bonjour et la soire\u0301e Artis, puis d\u2019offrir aux consommateurs une expe\u0301rience unique et exclusive qui ne s\u2019ache\u0300te pas ! \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fjdem5minutes%2Fposts%2F2008145659489284&amp;width=500\" width=\"500\" height=\"490\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Les contenus num\u00e9riques :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.journaldemontreal.com\/2019\/03\/09\/le-quebec-au-menu\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Sur le Journal de Montr\u00e9al<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.journaldemontreal.com\/2019\/03\/14\/jai-fait-une-epicerie-100-quebecoise-et-voici-ce-que-ca-donne\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Ou cet article<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.coupdepouce.com\/cuisine\/conseils-pratiques\/article\/petit-guide-pour-une-alimentation-locale-a-l-annee\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Sur coup de pouce<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.journaldemontreal.com\/2019\/03\/18\/quiz-seul-quelquun-en-trip-de-bouffe-pourra-identifier-ces-10-aliments-photographies-de-tres-pres-avec-aliments-du-quebec\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Sur sac de chips<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>ALIMENTS DU QUE\u0301BEC<\/p>\n<ul>\n<li>Pauline Faivre, coordonnatrice communication et marketing<\/li>\n<\/ul>\n<p>QUE\u0301BECOR<\/p>\n<ul>\n<li>Re\u0301flexion strate\u0301gique : Martine Therrien, Gabrielle Davant<\/li>\n<li>Planification me\u0301dia : Martine Therrien, Ve\u0301ronique Gendron<\/li>\n<li>Direction artistique : Hugues Choquette<\/li>\n<li>Production : Julie Beaudoin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65247\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-partenaire-media-de-la-derniere-campagne-multiplateformes-daliments-du-quebec\/\"  data-item_title=\"Qu\u00e9becor partenaire m\u00e9dia de la derni\u00e8re campagne multiplateformes d&#039;Aliments du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Quebecor-aliments-du-quebec.png\"  data-item_date=\"2019-05-13T10:36:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aliments du Que\u0301bec a choisi Que\u0301becor comme partenaire me\u0301dia afin de de\u0301ployer Aliments du Que\u0301bec vole la vedette. L\u2019objectif de cette campagne est d\u2019aller au-dela\u0300 d\u2019une visibilite\u0301 ge\u0301ne\u0301rique en incitant les Que\u0301be\u0301cois a\u0300 consommer plus de produits d\u2019ici. Pour les faire connai\u0302tre, on y met en valeur diffe\u0301rentes marques certifie\u0301es d\u2019Aliments du Que\u0301bec, confirmant ainsi la provenance locale des produits.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65247\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-partenaire-media-de-la-derniere-campagne-multiplateformes-daliments-du-quebec\/\"  data-item_title=\"Qu\u00e9becor partenaire m\u00e9dia de la derni\u00e8re campagne multiplateformes d&#039;Aliments du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Quebecor-aliments-du-quebec.png\"  data-item_date=\"2019-05-13T10:36:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":65248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,1176,425],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65247"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65247"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65247\/revisions"}],"predecessor-version":[{"id":65268,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65247\/revisions\/65268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65248"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}