{"id":65348,"date":"2019-05-14T15:50:41","date_gmt":"2019-05-14T19:50:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65348"},"modified":"2019-05-16T08:24:42","modified_gmt":"2019-05-16T12:24:42","slug":"gendron-communication-signe-la-nouvelle-campagne-de-lassociation-des-concessionnaires-honda-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/gendron-communication-signe-la-nouvelle-campagne-de-lassociation-des-concessionnaires-honda-du-quebec\/","title":{"rendered":"Gendron Communication signe la nouvelle campagne de l\u2019Association des concessionnaires Honda du Qu\u00e9bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65349\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Gendron-Honda-300x158.png\" alt=\"\" width=\"805\" height=\"424\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Gendron-Honda-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Gendron-Honda-768x405.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Gendron-Honda.png 861w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">13 mai 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">L\u2019Association des concessionnaires Honda du Que\u0301bec lance une toute nouvelle plateforme cre\u0301ative originale destine\u0301e au marche\u0301 que\u0301be\u0301cois, sign\u00e9e <a href=\"http:\/\/www.gendron-pub.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gendron Communication.<\/span><\/a><\/span><\/strong><\/span><\/p>\n<p>Mettant en sce\u0300ne des situations quotidiennes de la vie de bureau, la campagne se veut un clin d\u2019\u0153il aux diffe\u0301rents enjeux que peuvent vivre les conducteurs qui n\u2019ont pas la chance d\u2019avoir une Honda. Axe\u0301s sur les diffe\u0301rentes caracte\u0301ristiques des ve\u0301hicules et sur la fierte\u0301 de conduire une Honda, les messages mettent en vedette un personnage re\u0301current qui rappelle que le quotidien n\u2019est pas toujours facile.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/336407606?title=0&amp;amp;byline=0\" width=\"640\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Gra\u0302ce a\u0300 un ton humoristique bon enfant et une accroche me\u0301morable, la campagne saura certainement s\u2019inscrire dans le paysage culturel que\u0301be\u0301cois.<\/p>\n<p>Une se\u0301rie de capsules sera a\u0300 l\u2019affiche toute l\u2019anne\u0301e a\u0300 la te\u0301le\u0301 et dans les me\u0301dias nume\u0301riques. La campagne comporte e\u0301galement d\u2019autres composantes a\u0300 la radio, en affichage et sur le Web.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/336407595?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Gendron est une firme inte\u0301gre\u0301e de Laval ce\u0301le\u0301brant plus de 30 ans d\u2019expertise en communication et marketing.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits :<\/strong><\/span><\/p>\n<ul>\n<li>Annonceur :\u00a0Association des concessionnaires Honda du Que\u0301bec<\/li>\n<li>Agence :\u00a0Gendron Communication<\/li>\n<li>Service conseil :\u00a0Christine Cadieux, Nathalie Toupin<\/li>\n<li>Cre\u0301ation :\u00a0Marc McInnis, Martin Barry, Jean-Franc\u0327ois Gagne\u0301, Mathieu Bourret<\/li>\n<li>Re\u0301alisation :\u00a0Nicolas Fransolet<\/li>\n<li>Production te\u0301le\u0301 :\u00a0Alt \u2013 Andre\u0301e-Lyne Jacques<\/li>\n<li>Me\u0301dia :\u00a0Annie Forget, Zelia Amarelo, Matthew Tamilia, Simon Dumont, E\u0301milie Marinier<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65348\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Association des concessionnaires Honda du Que\u0301bec lance une toute nouvelle plateforme cre\u0301ative originale destine\u0301e au marche\u0301 que\u0301be\u0301cois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65348\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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