{"id":65362,"date":"2019-05-15T10:37:58","date_gmt":"2019-05-15T14:37:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65362"},"modified":"2019-05-15T10:41:51","modified_gmt":"2019-05-15T14:41:51","slug":"premiere-collaboration-de-lg2-pour-la-marque-io%cc%88go","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/premiere-collaboration-de-lg2-pour-la-marque-io%cc%88go\/","title":{"rendered":"Premi\u00e8re collaboration de lg2 pour la marque io\u0308go"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65363\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete-300x169.png\" alt=\"\" width=\"715\" height=\"403\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete.png 1920w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 mai 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><strong>io\u0308go de\u0301voile une nouvelle plateforme de communication qui salue l\u2019audace et l\u2019authenticite\u0301 des Canadiens en plus de les inspirer a\u0300 de\u0301fier les conventions. Sous la signature \u00ab\u00a0C\u2019est pour toi\u00a0\u00bb, la campagne fait la promotion des yogourts io\u0308go, incluant la nouvelle gamme Fruit au fond, a\u0300 travers des histoires ludiques dans lesquelles les diffe\u0301rents protagonistes osent.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Cette premie\u0300re collaboration avec lg2 pour la marque io\u0308go repre\u0301sentait une opportunite\u0301 ide\u0301ale pour relancer la discussion avec les consommateurs, tout en les surprenant avec un ton plus assume\u0301 et diffe\u0301rent. Tout comme les producteurs laitiers d\u2019ici, qui sont fiers de leurs racines et qui ont a\u0300 c\u0153ur la qualite\u0301 du produit io\u0308go, cette offensive fait un clin d\u2019\u0153il aux de\u0301cisions audacieuses du quotidien \u00bb, explique Jennifer Beauchamp, directrice marketing io\u0308go et Olympic, chez Agropur.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Pour s\u2019e\u0301loigner des codes plus conventionnels de notre cate\u0301gorie, il fallait oser aller a\u0300 contre-courant avec un message inattendu et accrocheur. Lorsqu\u2019elle s\u2019adresse au consommateur, la marque lui dit \u201cc\u2019est pour toi\u201d, elle l\u2019invite a\u0300 la fois a\u0300 essayer le produit, mais aussi a\u0300 faire ses propres choix \u00bb, pre\u0301cise Marc Fortin, associe\u0301, vice- pre\u0301sident, chef du produit, lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fiogo%2Fvideos%2F518466955352764%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L\u2019offensive nationale, qui comprend des messages te\u0301le\u0301 et web, des bannie\u0300res et des panneaux, fait la promotion des gammes Fruit au fond, Cre\u0301meux, Prote\u0301ine et Smoothie.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-65364\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/9-lg2_iogo_Panneau-300x173.jpg\" alt=\"\" width=\"711\" height=\"410\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/9-lg2_iogo_Panneau-300x173.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/9-lg2_iogo_Panneau-768x444.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/9-lg2_iogo_Panneau-1024x592.jpg 1024w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-65365\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/10-lg2_iogo_Panneau-300x173.jpg\" alt=\"\" width=\"668\" height=\"385\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/10-lg2_iogo_Panneau-300x173.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/10-lg2_iogo_Panneau-768x444.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/10-lg2_iogo_Panneau-1024x592.jpg 1024w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-65366\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/11-lg2_iogo_Panneau-300x184.jpg\" alt=\"\" width=\"691\" height=\"424\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/11-lg2_iogo_Panneau-300x184.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/11-lg2_iogo_Panneau-768x471.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/11-lg2_iogo_Panneau-1024x628.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/11-lg2_iogo_Panneau.jpg 1199w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>CLIENT\u00a0Agropur &#8211; Jennifer Beauchamp, Janick Masse, Marie\u0300ve Be\u0301gin, Vale\u0301rie Racicot<\/li>\n<li>VICE-PRE\u0301SIDENCE CR\u00c9ATION Marc Fortin<\/li>\n<li>CRE\u0301ATION\u00a0Guillaume Ferron, Mario Pesant, Maude Bourcier-Bouchard, Jean- Christophe Laniel, Jean Landry<\/li>\n<li>VICE-PRE\u0301SIDENCE\u00a0STRATE\u0301GIE\u00a0Sophie-Annick Valle\u0301e<\/li>\n<li>SERVICE &#8211; CONSEIL Julie Pilon, Virginie Werotte, Gabrielle Fortin-Larose<\/li>\n<li>PRODUCTION D\u2019AGENCE\u00a0Isabelle Fonta, Lina Piche\u0301, Vale\u0301ry Lewis<\/li>\n<li>RE\u0301ALISATION\u00a0\u00a0 Jean-Franc\u0327ois Asselin<\/li>\n<li>DIRECTEUR DE LA PHOTOGRAPHIE\u00a0Steve Danyluck<\/li>\n<li>MAISON DE PROD. \/ PRODUCTION\u00a0Cine\u0301lande \/ Sophie Ge\u0301rard<\/li>\n<li>POST-PRODUCTION\u00a0Post430<\/li>\n<li>STUDIO DE SON \/ INGE\u0301NIERIE\u00a0BLVD \/ Olivier Rivard<\/li>\n<li>ANIMATION 2D ET 3D\u00a0Studio Eltoro<\/li>\n<li>MONTAGE\u00a0Simon Sauve\u0301<\/li>\n<li>ME\u0301DIAS\u00a0Vizeum, Bloom<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65362\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-collaboration-de-lg2-pour-la-marque-io%cc%88go\/\"  data-item_title=\"Premi\u00e8re collaboration de lg2 pour la marque io\u0308go\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/1-lg2_iogo_En_Tete-1024x576.png\"  data-item_date=\"2019-05-15T10:37:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>io\u0308go de\u0301voile une nouvelle plateforme de communication qui salue l\u2019audace et l\u2019authenticite\u0301 des Canadiens en plus de les inspirer a\u0300 de\u0301fier les conventions. 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