{"id":65404,"date":"2019-05-17T10:55:05","date_gmt":"2019-05-17T14:55:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65404"},"modified":"2019-05-17T10:55:05","modified_gmt":"2019-05-17T14:55:05","slug":"nouvelle-campagne-pour-la-federation-des-chambres-immobilieres-du-quebec-signee-publicis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-pour-la-federation-des-chambres-immobilieres-du-quebec-signee-publicis\/","title":{"rendered":"Nouvelle campagne pour la F\u00e9d\u00e9ration des chambres immobili\u00e8res du Qu\u00e9bec sign\u00e9e Publicis"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-65405\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis-300x155.png\" alt=\"\" width=\"623\" height=\"322\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis-300x155.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis-768x396.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis-1024x528.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis.png 1265w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">17 mai 2019<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">La <a href=\"https:\/\/www.fciq.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">F\u00e9d\u00e9ration des chambres immobili\u00e8res du Qu\u00e9bec (FCIQ)<\/span><\/a> et <a href=\"https:\/\/www.publicismontreal.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Publicis<\/span><\/a> concr\u00e9tisent leur <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/la-federation-des-chambres-immobilieres-du-quebec-fciq-choisit-publicis\/\" target=\"_blank\" rel=\"noopener\">toute r\u00e9cente collaboration<\/a><\/span> avec la campagne\u00a0\u00ab\u00a0Au-del\u00e0 de la pancarte. Votre courtier, votre meilleur alli\u00e9 \u00bb.<\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">Cette offensive met de l\u2019avant l\u2019accompagnement \u00e9motionnel des courtiers envers leurs clients, qui va bien au-del\u00e0 de la pancarte et du volet transactionnel. Des contenus vid\u00e9os et audio ont \u00e9t\u00e9 d\u00e9velopp\u00e9s o\u00f9 l\u2019on peut voir o\u00f9 le courtier \u00e0 travers diff\u00e9rentes histoires touchantes.\u00a0\u00a0<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/7eN854yq-UI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">Dans un contexte de multiplication de la concurrence, la FCIQ a d\u00e9cid\u00e9 de r\u00e9affirmer sa mission et ramener un message positif dans le march\u00e9 \u00e0 son sujet. Les principaux objectifs de la campagne sont de\u00a0r\u00e9affirmer le r\u00f4le du courtier<b>,\u00a0<\/b>pour ainsi regagner le c\u0153ur et la confiance des gens \u00e0 son \u00e9gard, et de changer les perceptions du m\u00e9tier<b>.<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/MocdTNeMKng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Pour mieux comprendre la situation des courtiers, les \u00e9quipes de Publicis ont organis\u00e9 des ateliers de travail collaboratifs ainsi que des entrevues avec des courtiers de la FCIQ afin de saisir concr\u00e8tement les avantages d\u2019une transaction avec courtier.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/IpsggD718iU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Plusieurs \u00e9l\u00e9ments sont ressortis de ces ateliers, mais un grand th\u00e8me \u00e9tait omnipr\u00e9sent\u00a0: l\u2019accompagnement \u00e9motif des courtiers.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Au-del\u00e0 des aspects fonctionnels sur lesquels ils sont souvent critiqu\u00e9s, un courtier, c\u2019est \u00e0 la fois un psychologue, un avocat, un n\u00e9gociateur, un guide&#8230;<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/APwf8cQeFlc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">S\u2019adressant principalement aux premiers acheteurs-vendeurs,\u00a0la campagne est d\u00e9ploy\u00e9e exclusivement sur le Web\u00a0avec des formats innovants tels des podcasts et un partenariat sp\u00e9cifique \u00e0 la cible avec le m\u00e9dia\u00a0<i>Urbania<\/i>.\u00a0<\/span><\/p>\n<p class=\"p3\">\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits\u00a0:<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Annonceur\u00a0: F\u00e9d\u00e9ration des Chambres Immobili\u00e8res du Qu\u00e9bec<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Publicis Montr\u00e9al<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Cr\u00e9ation\u00a0: \u00c9ric Bouchard, Jean-Fran\u00e7ois Perreault<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie\u00a0: Mathieu De Margerie<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie de contenu\u00a0: Ariane Renaud Br\u00fbl\u00e9<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie M\u00e9dia\u00a0: Natacha Lafleur<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Service-Conseil\u00a0: F\u00e9lix-Antoine Grenier<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production d\u2019agence\u00a0: Carole Beauchamp<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">R\u00e9alisateur\u00a0: Fran\u00e7ois M\u00e9th\u00e9<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production\u00a0: Les Enfants<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Post-Production et son\u00a0: Vid\u00e9o Nerve<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65404\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\" 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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration des chambres immobili\u00e8res du Qu\u00e9bec (FCIQ) et Publicis concr\u00e9tisent leur toute r\u00e9cente collaboration avec la campagne\u00a0\u00ab\u00a0Au-del\u00e0 de la pancarte. Votre courtier, votre meilleur alli\u00e9 \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65404\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-campagne-pour-la-federation-des-chambres-immobilieres-du-quebec-signee-publicis\/\"  data-item_title=\"Nouvelle campagne pour la F\u00e9d\u00e9ration des chambres immobili\u00e8res du Qu\u00e9bec sign\u00e9e Publicis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Immobilier-Publicis-1024x528.png\"  data-item_date=\"2019-05-17T10:55:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":65405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,775,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65404"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65404"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65404\/revisions"}],"predecessor-version":[{"id":65406,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65404\/revisions\/65406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65405"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}