{"id":65465,"date":"2019-05-21T11:36:35","date_gmt":"2019-05-21T15:36:35","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65465"},"modified":"2019-05-23T16:38:02","modified_gmt":"2019-05-23T20:38:02","slug":"juste-pour-rire-passe-en-mode-mama-mia","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/juste-pour-rire-passe-en-mode-mama-mia\/","title":{"rendered":"Juste pour rire passe en mode Mamma Mia !"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-65466 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire-300x157.png\" alt=\"\" width=\"762\" height=\"399\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire.png 845w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">21 mai 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Juste pour rire pr\u00e9sente une s\u00e9rie de capsules loufoques, cr\u00e9\u00e9e pour la t\u00e9l\u00e9vision et pour le web, d\u00e9montrant l\u2019effervescence de la com\u00e9die musicale de l\u2019\u00e9t\u00e9 <i>MAMMA MIA!<\/i><i> <\/i>Mettant en vedette les artisans du spectacle ainsi que les spectateurs eux-m\u00eames, les capsules t\u00e9moignent du bonheur et de l\u2019excitation que procure cette production d\u2019envergure sur leur quotidien.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pr\u00e9sent\u00e9 en deux volets, la pr\u00e9misse derri\u00e8re le concept est de d\u00e9montrer comment l\u2019<i>effet <\/i><b><i>MAMMA MIA!<\/i><\/b><i> <\/i>envahira le public, jusqu\u2019\u00e0 les pourchasser suite au spectacle.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> Sur le web, l\u2019\u00e9quipe de production a fait appel aux artisans de la com\u00e9die musicale: le metteur en sc\u00e8ne Serge Postigo, le chor\u00e9graphe Steve Bolton et la directrice vocale Estelle Esse, pour une s\u00e9rie d\u2019entrevues o\u00f9 une boule disco remplace leur t\u00eate.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/YIzPO__9Xy8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\"><i>En jouant sur l\u2019absurdit\u00e9, \u00e7a devient plus simple d\u2019interpeller les consommateurs, de se d\u00e9marquer d\u2019une mer d\u2019annonceurs. On vend du plaisir et du rire, il est donc essentiel que nos publicit\u00e9s en fassent autant <\/i>\u00bb,\u00a0mentionne Yanick Nadeau, directrice marketing chez Juste pour rire.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Pour la t\u00e9l\u00e9vision, l\u2019\u00e9quipe a cr\u00e9\u00e9 une s\u00e9rie de capsules qui d\u00e9montrent le contraste entre des sc\u00e8nes du quotidien et la fi\u00e8vre musicale qui les envahit. Avec ses chansons accrocheuses que tout le monde connait, il est facile de s\u2019imaginer que les spectateurs auront la trame sonore en t\u00eate pour les semaines qui suivent.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Ik5gpces5Uw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/szqMcIp7gpc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b>\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Annonceur\u00a0: Festival Juste pour rire<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction marketing\u00a0: Yanick Nadeau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Directeur TV : Jonathan Racine<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Productrice d\u00e9l\u00e9gu\u00e9e : Fran\u00e7oise Poirier-Charette<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Directrice de production : Camille Gagnon-Chalifour<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction artistique: David Ouellet<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9daction-conception\u00a0: Martin Barry<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation: Yannick Savard<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">DOP : Donat Chabot<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Post-production : V\u00e9ronique Renaud<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Coordonnatrices post-production : Sophie Rodrigue, Lysanne Villeneuve<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Mix sonore : Beno\u00eet Gauvin<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65465\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/juste-pour-rire-passe-en-mode-mama-mia\/\"  data-item_title=\"Juste pour rire passe en mode Mamma Mia !\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire.png\"  data-item_date=\"2019-05-21T11:36:35-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Juste pour rire pr\u00e9sente une s\u00e9rie de capsules loufoques, cr\u00e9\u00e9e pour la t\u00e9l\u00e9vision et pour le web, d\u00e9montrant l\u2019effervescence de la com\u00e9die musicale de l\u2019\u00e9t\u00e9 MAMMA MIA! Mettant en vedette les artisans du spectacle ainsi que les spectateurs eux-m\u00eames, les capsules t\u00e9moignent du bonheur et de l\u2019excitation que procure cette production d\u2019envergure sur leur quotidien. C\u2019est un v\u00e9ritable effet contagieux qui est repr\u00e9sent\u00e9 dans ses courtes vid\u00e9os qui accrochent l\u2019\u0153il et les oreilles des consommateurs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65465\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/juste-pour-rire-passe-en-mode-mama-mia\/\"  data-item_title=\"Juste pour rire passe en mode Mamma Mia !\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Mama-mia-juste-pour-rire.png\"  data-item_date=\"2019-05-21T11:36:35-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":65466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[347,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65465"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65465"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65465\/revisions"}],"predecessor-version":[{"id":65560,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65465\/revisions\/65560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65466"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}