{"id":65541,"date":"2019-05-22T15:48:50","date_gmt":"2019-05-22T19:48:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65541"},"modified":"2019-05-22T15:48:50","modified_gmt":"2019-05-22T19:48:50","slug":"la-pe%cc%82che-cest-simple-cest-pas-complique-la-nouvelle-campagne-dogilvy-pour-promouvoir-la-peche","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-pe%cc%82che-cest-simple-cest-pas-complique-la-nouvelle-campagne-dogilvy-pour-promouvoir-la-peche\/","title":{"rendered":"\u00ab La pe\u0302che, c&rsquo;est simple, c&rsquo;est pas compliqu\u00e9! \u00bb, La nouvelle campagne d&rsquo;Ogilvy pour promouvoir la p\u00eache"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-65542\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-300x169.png\" alt=\"\" width=\"733\" height=\"413\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-1024x575.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy.png 1226w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">22 mai 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><strong>Le Ministe\u0300re des for\u00eats, de la faune et des parcs, en collaboration avec ses partenaires fauniques que sont la Se\u0301paq, Zecs Que\u0301bec, la Fe\u0301de\u0301ration des pourvoiries du Que\u0301bec, la Fe\u0301de\u0301ration que\u0301be\u0301coise des chasseurs et pe\u0302cheurs, la Fondation de la faune du Que\u0301bec et la Fe\u0301de\u0301ration que\u0301be\u0301coise pour le saumon atlantique, ont uni leurs efforts pour valoriser la pe\u0302che, stimuler la rele\u0300ve et ultimement, augmenter le nombre de pe\u0302cheurs au Que\u0301bec.<\/strong><\/span><\/p>\n<p>La campagne conc\u0327ue par Ogilvy se de\u0301cline a\u0300 la te\u0301le\u0301 et sur le Web pour le marche\u0301 du Que\u0301bec de\u0300s cette semaine.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LO2YdvLDU_o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>De plus, tous les efforts de campagne dirigent vers <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.pecherpascomplique.com\/\" target=\"_blank\" rel=\"noopener\">pecherpascomplique.com<\/a><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">A\u0300 notre connaissance, il s\u2019agit d\u2019une premie\u0300re campagne grand public pour inciter les gens a\u0300 adopter la pe\u0302che. En s&rsquo;attaquant aux principales raisons de ne pas se laisser tenter par cette activite\u0301 si simple, nous voulions e\u0301galement exprimer que pe\u0302cher va bien au-dela\u0300 du poisson lui-me\u0302me \u00bb, comple\u0300te Hugues Morin, directeur exe\u0301cutif, cre\u0301ation chez Ogilvy.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/lE80MYRbPjo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LFGTvO-og-c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/YX-wFJ58Erw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000080;\"><strong>CRE\u0301DITS :<\/strong><\/span><\/p>\n<ul>\n<li>Agence : Ogilvy<\/li>\n<li>Annonceur : Ministe\u0300re des Fore\u0302ts, de la Faune et des Parcs du Que\u0301bec<\/li>\n<li>Maison de production : Gorditos<\/li>\n<li>Re\u0301alisation : Dave Be\u0301lisle<\/li>\n<li>Production: Alexandra Quesnel<\/li>\n<li>Postproduction : Mels<\/li>\n<li>Audio : Studios Apollo<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65541\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-pe%cc%82che-cest-simple-cest-pas-complique-la-nouvelle-campagne-dogilvy-pour-promouvoir-la-peche\/\"  data-item_title=\"\u00ab La pe\u0302che, c&#039;est simple, c&#039;est pas compliqu\u00e9! \u00bb, La nouvelle campagne d&#039;Ogilvy pour promouvoir la p\u00eache\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-1024x575.png\"  data-item_date=\"2019-05-22T15:48:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Ministe\u0300re des for\u00eats, de la faune etdes parcs, en collaboration avec ses partenaires fauniques que sont la Se\u0301paq, Zecs Que\u0301bec, la Fe\u0301de\u0301ration des pourvoiries du Que\u0301bec, la Fe\u0301de\u0301ration que\u0301be\u0301coise des chasseurs et pe\u0302cheurs, la Fondation de la faune du Que\u0301bec et la Fe\u0301de\u0301ration que\u0301be\u0301coise pour le saumon atlantique, ont uni leurs efforts pour valoriser la pe\u0302che, stimuler la rele\u0300ve et ultimement, augmenter le nombre de pe\u0302cheurs au Que\u0301bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65541\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-pe%cc%82che-cest-simple-cest-pas-complique-la-nouvelle-campagne-dogilvy-pour-promouvoir-la-peche\/\"  data-item_title=\"\u00ab La pe\u0302che, c&#039;est simple, c&#039;est pas compliqu\u00e9! \u00bb, La nouvelle campagne d&#039;Ogilvy pour promouvoir la p\u00eache\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/peche-ogilvy-1024x575.png\"  data-item_date=\"2019-05-22T15:48:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":65542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,283],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65541"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65541"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65541\/revisions"}],"predecessor-version":[{"id":65543,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65541\/revisions\/65543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65542"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}