{"id":65616,"date":"2019-05-27T14:12:23","date_gmt":"2019-05-27T18:12:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65616"},"modified":"2019-05-27T14:12:23","modified_gmt":"2019-05-27T18:12:23","slug":"camden-concoit-la-nouvelle-image-du-conseil-interprofessionnel-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-concoit-la-nouvelle-image-du-conseil-interprofessionnel-du-quebec\/","title":{"rendered":"Camden con\u00e7oit la nouvelle image du Conseil interprofessionnel du Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-65618\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-conseil-interpro-quebec-300x173.png\" alt=\"\" width=\"687\" height=\"396\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-conseil-interpro-quebec-300x173.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-conseil-interpro-quebec.png 593w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">27 mai 2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Le Conseil interprofessionnel du Qu\u00e9bec s\u2019offre une nouvelle image sign\u00e9e Camden.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le Conseil interprofessionnel du Qu\u00e9bec (CIQ), la voix collective des 46 ordres professionnels du Qu\u00e9bec, qui agit \u00e9galement \u00e0 titre d\u2019organisme-conseil aupr\u00e8s du gouvernement du Qu\u00e9bec, a confi\u00e9 \u00e0 Camden la refonte compl\u00e8te de son identit\u00e9 de marque \u00e0 la suite d\u2019un processus de s\u00e9lection d\u2019agences rigoureux.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ce mandat a \u00e9t\u00e9 r\u00e9alis\u00e9 dans les balises du processus exclusif de branding chez Camden, qui comprenait notamment de la recherche et des consultations aupr\u00e8s des pr\u00e9sidences et directions g\u00e9n\u00e9rales des ordres professionnels, pavant ainsi la voie \u00e0 un positionnement renouvel\u00e9, \u00e0 un nouveau logo, \u00e0 une nouvelle signature ainsi qu\u2019\u00e0 un concept publicitaire d\u00e9velopp\u00e9 sous le th\u00e8me \u00ab\u00a0Rassembler. \u00c9voluer.\u00a0\u00bb<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-65617\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-quebec-interpro-conseil-300x83.png\" alt=\"\" width=\"712\" height=\"197\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-quebec-interpro-conseil-300x83.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/05\/Camden-quebec-interpro-conseil.png 579w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019agence en est venue \u00e0 proposer une typographie formelle, quoique tr\u00e8s moderne, \u00e0 l\u2019image du Conseil. Quant aux couleurs, les teintes de bleu renvoient \u00e9videmment au caract\u00e8re qu\u00e9b\u00e9cois de l\u2019organisation.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">La nouvelle identit\u00e9 visuelle du Conseil se veut un message fort, celui de se placer en tant qu\u2019instigateur de progr\u00e8s au sein du syst\u00e8me professionnel et de la soci\u00e9t\u00e9\u00a0\u00bb, affirme Mme Gyslaine Desrosiers, pr\u00e9sidente du CIQ.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Camden annoncera dans les prochains mois plusieurs autres mandats de branding obtenus r\u00e9cemment aupr\u00e8s de diff\u00e9rentes entreprises et organisations d\u2019envergure.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur : Conseil interprofessionnel du Qu\u00e9bec<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence : Camden<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation : Mathieu Chabot, Mathieu B\u00e9dard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Service-conseil : Gabrielle Lusignan<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Chef design : Didier Plantard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Mathieu Albert<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Recherche : H\u00e9l\u00e8ne Gagn\u00e9, Andr\u00e9 Lacombe<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65616\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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