{"id":65838,"date":"2019-09-19T12:40:06","date_gmt":"2019-09-19T16:40:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65838"},"modified":"2019-09-19T14:35:40","modified_gmt":"2019-09-19T18:35:40","slug":"quelles-donnees-regarder-sur-google-analytics-pour-optimiser-son-referencement","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quelles-donnees-regarder-sur-google-analytics-pour-optimiser-son-referencement\/","title":{"rendered":"Quelles donn\u00e9es regarder sur Google Analytics pour optimiser son r\u00e9f\u00e9rencement ?"},"content":{"rendered":"<div id=\"attachment_65839\" style=\"width: 867px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-65839\" loading=\"lazy\" class=\"wp-image-65839\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-300x200.jpg\" alt=\"\" width=\"857\" height=\"571\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-272x182.jpg 272w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/p>\n<p id=\"caption-attachment-65839\" class=\"wp-caption-text\"><em><span style=\"font-size: 10px;\">Photo : <a href=\"https:\/\/unsplash.com\/photos\/yeB9jDmHm6M\" target=\"_blank\" rel=\"noopener\">Edho Pratama \/ Unsplash<\/a><\/span><\/em><\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">5 juin 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><b>Toutes les semaines, l\u2019\u00e9quipe de\u00a0<\/b><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/b2bquotes.com\/fr\/\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/strong><\/span><b>, donne son\u00a0<\/b><strong><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">conseil SEO de la semaine<\/span><\/a><\/strong><b>. Aujourd\u2019hui, elle revient sur un outil privil\u00e9gi\u00e9 pour les responsables r\u00e9f\u00e9rencement : Google Analytics. D\u00e9couvrez d&rsquo;ailleurs nos formations sur le sujet, <a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-les-bases\/7\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">pour les novices<\/span><\/a> ou <a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">les plus avanc\u00e9s<\/span><\/a>.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Tout propri\u00e9taire de site web sait bien que le fruit de son travail devra continuellement \u00eatre optimis\u00e9 pour demeurer en t\u00eate des r\u00e9sultats de recherche. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">S\u2019il est possible d\u2019avoir acc\u00e8s \u00e0 beaucoup de donn\u00e9es concernant un site, encore faut-il \u00eatre capable de b\u00e2tir une<a href=\"https:\/\/isarta.com\/infos\/la-methode-de-bmr-pour-mener-sa-transformation-numerique-en-misant-sur-lhumain\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"> strat\u00e9gie d\u2019optimisation efficace \u00e0 partir de celles-ci<\/span><\/a>. Mais comment y arriver? En utilisant <a href=\"https:\/\/isarta.com\/infos\/connaissez-vous-ces-9-outils-seo-gratuits-qui-vous-aideront-a-optimiser-votre-referencement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Google Analytics<\/span><\/a>, lequel renferme un nombre important de donn\u00e9es pouvant \u00eatre mises \u00e0 profit dans votre qu\u00eate de perfectionnement. <\/span><\/p>\n<p class=\"p3\">Voici donc un aper\u00e7u d<span class=\"s1\">es informations qui peuvent y \u00eatre utilis\u00e9es.<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Les mots-cl\u00e9s<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\"><a href=\"https:\/\/isarta.com\/infos\/3-outils-utiles-et-gratuits-pour-optimiser-les-mots-cles-de-votre-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Comme nous le savons tous d\u2019ores et d\u00e9j\u00e0<\/span><\/a>, l\u2019int\u00e9gration de mots-cl\u00e9s soigneusement choisis est une part <a href=\"https:\/\/isarta.com\/infos\/conference-comment-reussir-a-optimiser-son-referencement-naturel-sur-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">importante de toute strat\u00e9gie d\u2019optimisation<\/span><\/a>. Bien que l\u2019on doive reconna\u00eetre que ceux-ci font partie d\u2019un <a href=\"https:\/\/isarta.com\/infos\/pour-reussir-a-optimiser-son-referencement-il-faut-plus-penser-a-ses-internautes-qua-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">ensemble plus grand de facteurs<\/span><\/a> influen\u00e7ant le positionnement d\u2019un site sur les moteurs de recherche, il ne faut tout de m\u00eame pas oublier \u00e0 quel point leur impact sur le SEO est toujours significatif. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Parmi les donn\u00e9es fournies par Google Analytics, mentionnons justement une liste des mots-cl\u00e9s utilis\u00e9s par les internautes pour trouver votre site web. En ayant acc\u00e8s \u00e0 cette liste, voil\u00e0 qu\u2019il vous est possible d\u2019identifier ceux sur lesquels vous devez miser pour que votre contenu attire le plus possible de lecteurs.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le choix du vocabulaire ainsi que des mots-cl\u00e9s de longue tra\u00eene pourra donc \u00eatre repens\u00e9 pour susciter un plus grand int\u00e9r\u00eat de la part de votre public cible. <\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Les donn\u00e9es sur les visiteurs<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Et qu\u2019en est-il des donn\u00e9es concernant les visiteurs de votre site (\u00e2ge, ville d\u2019origine, genre, type d\u2019appareil utilis\u00e9)? En ayant un <a href=\"https:\/\/isarta.com\/infos\/publicites-facebook-quelles-sont-les-bonnes-pratiques-a-adopter-pour-construire-ses-audiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">portrait des gens qui atterrissent sur votre site<\/span><\/a> ainsi qu\u2019un aper\u00e7u des pages sur lesquelles ceux-ci ont cliqu\u00e9 ou fait preuve d\u2019engagement, vous serez en mesure de d\u00e9terminer si votre objectif d\u2019atteindre votre public cible s\u2019est r\u00e9ellement concr\u00e9tis\u00e9.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019identification des pages remportant peu de succ\u00e8s vous permet de savoir o\u00f9 investir vos efforts afin de maximiser le plus possible le trafic en votre direction.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"> Suivant cette premi\u00e8re \u00e9tape, vous pourrez entreprendre de <a href=\"https:\/\/isarta.com\/infos\/pourquoi-est-il-si-important-pour-son-referencement-davoir-du-contenu-unique-sur-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">retravailler votre contenu<\/span><\/a>, de le mettre \u00e0 jour ou bien de le raffiner. N\u2019oubliez pas que votre contenu est la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/la-maitrise-de-lecriture-numerique-cree-un-lien-de-confiance-et-un-capital-sympathie-envers-une-marque\/\" target=\"_blank\" rel=\"noopener\">pierre angulaire de votre site<\/a><\/span> et que <a href=\"https:\/\/isarta.com\/infos\/comment-faire-un-audit-seo-efficace-pour-ameliorer-le-referencement-de-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">l\u2019identification de ses failles<\/span><\/a> est essentielle \u00e0 son optimisation. <\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Les donn\u00e9es sur le trafic et la conversion<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Suivant notre r\u00e9flexion concernant les donn\u00e9es fournies sur les visiteurs, rappelons que Google Analytics vous donne la chance de suivre la conversion et le trafic sur votre site.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Une fois de plus, ces pr\u00e9cieuses informations vous donneront l\u2019opportunit\u00e9 de rep\u00e9rer les pages qui convertissent moins bien et d\u2019\u00e9tablir un plan d\u2019action pour rem\u00e9dier \u00e0 la situation. <\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Google Analytics et les indicateurs cl\u00e9s de performance<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Comme il est \u00e9vident que l\u2019emploi d\u2019un outil affichant des donn\u00e9es peu pertinentes en fonction des objectifs vis\u00e9s est de bien peu d\u2019utilit\u00e9, mentionnons que Google Analytics offre le grand avantage de pouvoir cr\u00e9er des <a href=\"https:\/\/isarta.com\/infos\/seo-les-4-rapports-fournis-par-google-search-console-a-scruter-attentivement-pour-son-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">tableaux de bord pr\u00e9sentant des indicateurs cl\u00e9s de performance d\u2019\u00e9l\u00e9ments cibl\u00e9s<\/span><\/a>.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le fait d\u2019avoir acc\u00e8s aux donn\u00e9es \u00e9tablissant la performance de chacun des aspects importants vous permettra \u00e0 coup s\u00fbr de pouvoir r\u00e9ajuster votre strat\u00e9gie au besoin et de pouvoir r\u00e9agir d\u00e8s qu\u2019un \u00e9l\u00e9ment s\u2019engage sur une pente descendante.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>Int\u00e9ress\u00e9 par le sujet ? D\u00e9couvrez <a href=\"https:\/\/formations.isarta.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">nos formations sur Google Analytics<\/span><\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-les-bases\/7\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><strong>Google Analytics &#8211; Les bases<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-les-bases\/7\"><img loading=\"lazy\" class=\"aligncenter wp-image-68440\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/92d479_Analytics-Base-NEW2-300x88.png\" alt=\"\" width=\"569\" height=\"167\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/92d479_Analytics-Base-NEW2-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/92d479_Analytics-Base-NEW2.png 600w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-intermediaire-avance\/7\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><strong>Google Analytics &#8211; Interm\u00e9diaire \/ avanc\u00e9<\/strong><\/span><\/a><\/p>\n<p><a href=\"https:\/\/formations.isarta.com\/cours\/google-analytics-intermediaire-avance\/7\"><img loading=\"lazy\" class=\"aligncenter wp-image-68439\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2-300x88.png\" alt=\"\" width=\"518\" height=\"152\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2-300x88.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/cf93e3_Analytics-Avanc-NEW2.png 600w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p><em>Retrouvez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">ici tous les conseils SEO de la semaine<\/a><\/span> de l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/b2bquotes.com\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/span>, la\u00a0<span class=\"s1\">plateforme de r\u00e9f\u00e9rencement qui aide les entreprises \u00e0 trouver le meilleur fournisseur pour leurs projets web.<\/span><\/em><\/p>\n<p><a href=\"http:\/\/b2bquotes.com\"><img loading=\"lazy\" class=\"aligncenter wp-image-59311\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png\" alt=\"\" width=\"133\" height=\"68\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Logo_B2BQuotes-02.png 550w\" sizes=\"(max-width: 133px) 100vw, 133px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65838\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quelles-donnees-regarder-sur-google-analytics-pour-optimiser-son-referencement\/\"  data-item_title=\"Quelles donn\u00e9es regarder sur Google Analytics pour optimiser son r\u00e9f\u00e9rencement ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-1024x683.jpg\"  data-item_date=\"2019-09-19T12:40:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les semaines, l\u2019\u00e9quipe de\u00a0B2B Quotes, donne son\u00a0conseil SEO de la semaine. Aujourd\u2019hui, elle revient sur un outil privil\u00e9gi\u00e9 pour les responsables r\u00e9f\u00e9rencement : Google Analytics.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65838\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quelles-donnees-regarder-sur-google-analytics-pour-optimiser-son-referencement\/\"  data-item_title=\"Quelles donn\u00e9es regarder sur Google Analytics pour optimiser son r\u00e9f\u00e9rencement ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Google-Analytics-1024x683.jpg\"  data-item_date=\"2019-09-19T12:40:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":79,"featured_media":65839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[525,511,186,1487,206,213,430],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65838"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=65838"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65838\/revisions"}],"predecessor-version":[{"id":68441,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/65838\/revisions\/68441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/65839"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=65838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=65838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=65838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}