{"id":65983,"date":"2019-06-10T12:51:19","date_gmt":"2019-06-10T16:51:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=65983"},"modified":"2019-06-10T12:51:19","modified_gmt":"2019-06-10T16:51:19","slug":"voisin-lance-deux-nouvelles-offensives-tout-en-fraicheur-signees-camden","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/voisin-lance-deux-nouvelles-offensives-tout-en-fraicheur-signees-camden\/","title":{"rendered":"Voisin lance deux nouvelles offensives tout en fra\u00eecheur, sign\u00e9es Camden"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-65985\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-camden-campagne-300x140.png\" alt=\"\" width=\"651\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-camden-campagne-300x140.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-camden-campagne.png 611w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">10 juin 2019<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">Cette ann\u00e9e, les marchands Voisin d\u00e9siraient r\u00e9affirmer leur offre unique de pr\u00eat-\u00e0-manger pr\u00e9par\u00e9 sur place et promouvoir leurs nouveaux sandwichs vedettes aux saveurs du monde.\u00a0<\/span><span class=\"s1\">Pour y arriver, Camden a mis sur pied une campagne multiplateforme d\u00e9clin\u00e9e autour du message \u00ab\u2009Soyez pr\u00eat-\u00e0-voyager gr\u00e2ce au pr\u00eat-\u00e0-manger\u2009\u00bb.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Un concept qui introduit non seulement un concours, mais \u00e9galement l\u2019offre de produits pr\u00eat-\u00e0-manger offerte en magasin.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/J29B8XIhCkw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00c0 la t\u00e9l\u00e9vision, \u00e0 la radio, sur le Web et en magasin, les clients sont invit\u00e9s \u00e0 essayer le nouveau sandwich Californien ou l\u2019un des produits s\u00e9lectionn\u00e9s pour courir la chance de gagner un voyage en Californie ou l\u2019un des nombreux prix instantan\u00e9s.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">De plus, cette ann\u00e9e marquait le grand retour des verres r\u00e9utilisables Xtraslush, avec un tout nouveau design et une paille moustachue.<\/span><span class=\"s1\"><img loading=\"lazy\" class=\"aligncenter  wp-image-65984\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-Camden-campagne-2-300x142.png\" alt=\"\" width=\"625\" height=\"296\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-Camden-campagne-2-300x142.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Voisin-Camden-campagne-2.png 594w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Camden a re\u00e7u le mandat de mousser la visibilit\u00e9 de ceux-ci tout en faisant la promotion de la gamme compl\u00e8te de slush, dont la nouvelle Y\u00c9TI, \u00e0 saveur de cr\u00e8me soda.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Articul\u00e9e autour du slogan \u00ab D\u00e9voile ton c\u00f4t\u00e9 Xtraslush \u2009\u00bb, la campagne d\u00e9sire d\u00e9montrer l\u2019effet extraordinaire que peuvent provoquer les saveurs \u00e9clat\u00e9es Xtraslush sur une personne. Une approche ludique, voire d\u00e9lirante, qui insuffle un caract\u00e8re de folie \u00e0 la marque, en plus d\u2019inciter la cible \u00e0 d\u00e9couvrir leur c\u00f4t\u00e9 cach\u00e9.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Client : Sobeys Qu\u00e9bec : Raynald Pepin, M\u00e9lanie L\u00e9pine<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service-conseil : Val\u00e9rie Fleury<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production\u00a0: Sandrine C. Cyr<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Conception-r\u00e9daction : Mathieu Chabot, John Dutton<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction artistique : Didier Plantard, Fr\u00e9d\u00e9ric Roy, \u00c9va Ducharme<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Infographie\u00a0: F\u00e9lix Cr\u00e9peau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Int\u00e9gration Web : Jessie Gladu<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation : \u00c9rik Cimon<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction de la photographie : Benoit Jones-Vall\u00e9e<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction artistique de plateau : Eric Senecal, Claude Rainville<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Casting : M\u00e9lanie Ranger<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Stylisme culinaire: Chantale Legault<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Montage : Martin Bourgault\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Colorisation : MELS<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Studio de son et postproduction : Cult Nation<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Photographie\u00a0: Kelly Jacob<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Stylisme\u00a0: M\u00e9lanie Brisson<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Maquillage et coiffure: \u00c9lo\u00efse Bourbeau<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_65983\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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