{"id":66156,"date":"2019-06-14T07:06:30","date_gmt":"2019-06-14T11:06:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66156"},"modified":"2019-06-14T07:06:30","modified_gmt":"2019-06-14T11:06:30","slug":"effie-canada-trois-agences-quebecoises-remportent-les-honneurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/effie-canada-trois-agences-quebecoises-remportent-les-honneurs\/","title":{"rendered":"Effie Canada : Trois agences qu\u00e9b\u00e9coises remportent les honneurs"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-66157\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Effie_Canada-2019-300x169.jpg\" alt=\"\" width=\"657\" height=\"370\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Effie_Canada-2019-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Effie_Canada-2019.jpg 623w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">13 juin 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">La premie\u0300re e\u0301dition du prestigieux concours international <a href=\"https:\/\/isarta.com\/infos\/les-prix-cassies-deviennent-effie-canada\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Effie Awards Canada (remplac\u0327ant ainsi le concours CASSIES)<\/span><\/a>, soulignant l\u2019efficacite\u0301 publicitaire, s\u2019est tenu le 6 juin dernier a\u0300 Toronto et a notamment re\u0301compense\u0301 trois agences que\u0301be\u0301coises \u2013 lg2, Publicis Montre\u0301al et Sid Lee.<\/span><\/strong><\/span><\/p>\n<p>C\u2019est d\u2019ailleurs Loto-Que\u0301bec et Sid Lee qui ont remporte\u0301 les grands honneurs, de\u0301crochant ainsi le tout premier Grand Prix Effie au Canada, <a href=\"https:\/\/isarta.com\/infos\/toujours-du-vrai-monde-retour-de-la-campagne-de-loto-quebec-et-sid-lee\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">pour la campagne de la Lotto 6\/49<\/span><\/a> dans la cate\u0301gorie Succe\u0300s prolonge\u0301.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Ces cas gagnants de\u0301montrent bien l\u2019efficacite\u0301 publicitaire ainsi que la valeur e\u0301conomique d\u2019une campagne strate\u0301gique et bien exe\u0301cute\u0301e pour les annonceurs et les marques d\u2019ici. Se de\u0301marquer dans un concours avec des standards aussi e\u0301leve\u0301s est tre\u0300s impressionnant et souligne la qualite\u0301 du travail re\u0301alise\u0301 par les agences que\u0301be\u0301coises. \u00bb, mentionne Dominique Villeneuve, pre\u0301sidente-directrice ge\u0301ne\u0301rale de l\u2019A2C.<\/span><\/p><\/blockquote>\n<p>Les prix remporte\u0301s par des agences que\u0301be\u0301coises sont les suivants :<\/p>\n<p><strong><span style=\"color: #000080;\">Un PRIX OR et GRAND PRIX<\/span><\/strong><\/p>\n<ul>\n<li>Cate\u0301gorie succe\u0300s prolonge\u0301<\/li>\n<\/ul>\n<p>&#8211; Sid Lee et Loto-Que\u0301bec pour la campagne inte\u0301gre\u0301e Lotto 6\/49 \u2013 anne\u0301e 3<\/p>\n<p>Les re\u0301sultats de la campagne pre\u0301sentant de petits et grands moments d\u2019heureux hasard du quotidien de Loto-Que\u0301bec sont significatifs depuis plusieurs anne\u0301es conse\u0301cutives.<\/p>\n<p><span style=\"color: #000080;\"><strong>Trois PRIX BRONZE<\/strong><\/span><\/p>\n<ul>\n<li>Cate\u0301gorie Arts et culture<\/li>\n<\/ul>\n<p>&#8211; Publicis Montre\u0301al et Duceppe pour le <a href=\"https:\/\/isarta.com\/infos\/duceppe-une-signature-authentique-pour-un-theatre-engage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">repositionnement de la marque Duceppe<\/span><\/a><\/p>\n<p>Axe\u0301 sur une signature qui nourrit la re\u0301flexion et suscite les de\u0301bats, le repositionnement de la marque Duceppe a engendre\u0301 des re\u0301sultats impressionnants. Pour une premie\u0300re fois en 15 ans, Duceppe a constate\u0301 une hausse des ventes, soit plus de 500 % d\u2019augmentation de ventes de billets unitaires et 5 % de plus d\u2019abonne\u0301s que l\u2019anne\u0301e dernie\u0300re.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Cate\u0301gorie Voyage et tourisme<\/li>\n<\/ul>\n<p>&#8211; Lg2 et Tourisme Montre\u0301al pour <a href=\"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-produisent-une-chanson-damour-pleine-dautoderision\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">la campagne J\u2019ai change\u0301<\/span><\/a><\/p>\n<p>La campagne J\u2019ai change\u0301 suivant les festivite\u0301s du 375e anniversaire de Montre\u0301al a cible\u0301 plus pre\u0301cise\u0301ment les re\u0301sidents de la ville de Que\u0301bec. Cette offensive cible\u0301e a permis d\u2019enregistrer une augmentation de 5,4 % de re\u0301servations d\u2019ho\u0302tels en 2018.<\/p>\n<ul>\n<li>Cate\u0301gorie Breuvages non-alcoolise\u0301s<\/li>\n<\/ul>\n<p>&#8211; Sid Lee et Van Houtte pour la campagne Van Houtte, the Van who brings coffee to life<\/p>\n<p>Dans une cate\u0301gorie ou\u0300 le gou\u0302t est souvent mis de l\u2019avant, Van Houtte a adopte\u0301 une approche misant davantage sur l\u2019importance de la qualite\u0301. Inspire\u0301e des plus ce\u0301le\u0300bres \u00ab Van \u00bb de l&rsquo;histoire, cette campagne a assure\u0301ment augmente\u0301 la notorie\u0301te\u0301 de la marque ainsi que les ventes au Que\u0301bec.<\/p>\n<p>Le jury, compose\u0301 de professionnels aguerris de l\u2019industrie de la communication marketing, comptait de nombreux Que\u0301be\u0301cois parmi ses rangs : Ce\u0301dric Audet (john st.), Monique Brosseau (Mediacom), Franc\u0327ois Canuel (Tam-Tam\\TBWA), Anne-Claude Che\u0301nier (Cossette), Flavia D\u2019Orazio (Media Experts), Samuel Fontaine (Publicis), Mario Laberge (Publicis), Dominique Pe\u0301pin (PPG), Vale\u0301rie Sapin (E\u0301nergir) et Myle\u0300ne Savoie (McCann Montre\u0301al).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66156\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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qu\u00e9b\u00e9coises remportent les honneurs\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Effie_Canada-2019.jpg\"  data-item_date=\"2019-06-14T07:06:30-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La premie\u0300re e\u0301dition du prestigieux concours international Effie Awards Canada (remplac\u0327ant ainsi le concours CASSIES), soulignant l\u2019efficacite\u0301 publicitaire, s\u2019est tenu le 6 juin dernier a\u0300 Toronto et a notamment re\u0301compense\u0301 trois agences que\u0301be\u0301coises \u2013 lg2, Publicis Montre\u0301al et Sid Lee.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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