{"id":66162,"date":"2019-06-14T07:25:12","date_gmt":"2019-06-14T11:25:12","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66162"},"modified":"2019-06-14T07:25:12","modified_gmt":"2019-06-14T11:25:12","slug":"cri-agence-signe-la-campagne-desjardins-pour-le-grand-defi-pierre-lavoie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cri-agence-signe-la-campagne-desjardins-pour-le-grand-defi-pierre-lavoie\/","title":{"rendered":"CRI Agence signe la campagne Desjardins pour le Grand d\u00e9fi Pierre Lavoie"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-66163\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Couverture_Desjardins_GDPL-300x169.jpg\" alt=\"\" width=\"689\" height=\"388\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Couverture_Desjardins_GDPL-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Couverture_Desjardins_GDPL-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Couverture_Desjardins_GDPL-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Couverture_Desjardins_GDPL.jpg 1920w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">13 juin 2019<\/span><\/p>\n<p class=\"p4\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\" style=\"color: #000080;\">Dans le cadre de son partenariat avec le Grand d\u00e9fi Pierre Lavoie, Desjardins a travaill\u00e9 de concert avec CRI agence pour d\u00e9velopper une strat\u00e9gie de contenu num\u00e9rique ax\u00e9e sur les saines habitudes de vie.<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00c0 travers 11 ans d\u2019implication, c\u2019est plus de 40\u00a0000 \u00e9l\u00e8ves qui ont pu bouger davantage gr\u00e2ce aux montants amass\u00e9s; une preuve de plus de l\u2019engagement de Desjardins aupr\u00e8s des jeunes.<\/span><\/p>\n<p class=\"p5\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/338336999?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">Dans les capsules cr\u00e9\u00e9es, Noah se trouve au c\u0153ur des installations acquises gr\u00e2ce aux dons amass\u00e9s par les \u00e9quipes de cyclistes Desjardins.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00c0 travers du contenu vivant, sympathique et ludique, il t\u00e9moigne du b\u00e9n\u00e9fice de bouger quant \u00e0 sa motivation scolaire.<\/span><\/p>\n<p class=\"p5\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/338337384?title=0&amp;amp;byline=0\" width=\"640\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/338337392?title=0&amp;amp;byline=0\" width=\"640\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">En plus du d\u00e9ploiement publicitaire de ces capsules, une strat\u00e9gie de contenu a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour mettre en valeur une \u00e9quipe de cyclistes compos\u00e9es de personnes engag\u00e9es aupr\u00e8s de la jeunesse dans leur quotidien.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ces membres Desjardins rouleront les 1\u00a0000 km du D\u00e9fi \u00e0 la mi-juin et partageront, sur leurs plateformes sociales, leur motivation et \u00e9tat d\u2019esprit pendant l\u2019\u00e9v\u00e9nement.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-66164\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Plan-de-travail-61-300x214.jpg\" alt=\"\" width=\"615\" height=\"439\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Plan-de-travail-61-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Plan-de-travail-61-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Plan-de-travail-61-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Plan-de-travail-61.jpg 1400w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<p class=\"p4\"><strong><span class=\"s5\" style=\"color: #000080;\">CR\u00c9DITS<\/span><\/strong><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Annonceur\u00a0: Desjardins <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agence\u00a0de cr\u00e9ation : CRI agence<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Cr\u00e9ation\u00a0: Mounir Fadlou, Martin Barry<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Strat\u00e9gie\u00a0: Sophie Tardif, Anick Bouchard<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Gestion de compte\u00a0: Jean-Fran\u00e7ois Garneau, Caroline B\u00e9langer, Christine Blondeau<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Production\u00a0: Kazak Images | Contenus \u2014 Benoit Hogue<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisation : Cristina Martins<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction photo\u00a0: Mathieu Elie<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agences m\u00e9dia\u00a0: Glassroom, Dialekta<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66162\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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