{"id":66169,"date":"2019-06-17T10:51:46","date_gmt":"2019-06-17T14:51:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66169"},"modified":"2019-06-17T10:51:46","modified_gmt":"2019-06-17T14:51:46","slug":"havas-montreal-et-couche-tard-presentent-la-campagne-estivale-2019-pour-sloche","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/havas-montreal-et-couche-tard-presentent-la-campagne-estivale-2019-pour-sloche\/","title":{"rendered":"Havas Montr\u00e9al et Couche-Tard pr\u00e9sentent la campagne estivale 2019 pour Sloche"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-66170\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-300x300.jpg\" alt=\"\" width=\"556\" height=\"556\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules.jpg 2000w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">17 juin 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\"><span style=\"color: #000080;\">Pour l\u2019occasion, ils ont cr\u00e9\u00e9 un univers dans lequel les humains cohabitent avec des cr\u00e9atures. L\u2019ennui, c\u2019est que ces monstres n\u2019ont d\u2019yeux que pour la Sloche. Les jeunes sont donc invit\u00e9s \u00e0 la \u00ab boire avant qu\u2019ils ne la boivent \u00bb.<\/span> <\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">\u00c7a nous prenait un concept assez flexible pour pouvoir se d\u00e9ployer sur toutes nos plateformes. \u00bb, explique Marie-Christine P\u00e9rigny, charg\u00e9e de projets marketing.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">D\u2019o\u00f9 la cr\u00e9ation d\u2019un univers large dans lequel on pouvait facilement s\u2019amuser sans avoir trop de limites. \u00bb, ajoute Olivier Goulet-Lafond, concepteur-r\u00e9dacteur chez Havas Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">La campagne se d\u00e9cline en diverses pi\u00e8ces sur les r\u00e9seaux sociaux ainsi que sur les lieux de vente et \u00e0 la Ronde. Elle pr\u00e9sente notamment, deux vid\u00e9os enti\u00e8rement con\u00e7ues en 3d pr\u00e9sentant des cr\u00e9atures d\u00e9vorant le rafraichissant liquide.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FSlocheofficiel%2Fvideos%2F2264887907162797%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">En ligne, la communaut\u00e9 Sloche est invit\u00e9e \u00e0 enqu\u00eater sur cet \u00e9trange ph\u00e9nom\u00e8ne en participant \u00e0 divers jeux, entre autres avec l\u2019appui d\u2019influenceurs s\u00e9lectionn\u00e9s.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne continuera de se d\u00e9ployer au fil de l\u2019\u00e9t\u00e9 jusqu\u2019\u00e0 l\u2019automne prochain. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Annonceur\u00a0: Couche-Tard (Cynthia Moscato, Sandrine Paquet, Marie-Christine Perigny, Rania Bitar, Jo\u00eblle Faucher-Carbone, Val\u00e9rie Royer)<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Havas Montr\u00e9al<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Carle Coppens <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Olivier Goulet-Lafond <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction artistique\u00a0: Luc Brissette, \u00c9tienne Turcotte, F\u00e9lix-Antoine Brunet<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie\u00a0: Laetitia Prido, Andr\u00e9a Viens<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Service-conseil\u00a0: Audrey B\u00e9dard Blanchard<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production\u00a0: Martine Beaudoin, Dominique Brassard<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">M\u00e9dia\u00a0: M\u00e9dia Experts (Frederick Lanteigne et Brigite Gauthier)<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception des vid\u00e9os et PLV\u00a0: SHED (Geoffrey Strajewski), Apollo, Maurice Gervais<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66169\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/havas-montreal-et-couche-tard-presentent-la-campagne-estivale-2019-pour-sloche\/\"  data-item_title=\"Havas Montr\u00e9al et Couche-Tard pr\u00e9sentent la campagne estivale 2019 pour Sloche\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-1024x1024.jpg\"  data-item_date=\"2019-06-17T10:51:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Havas Montr\u00e9al et Couche-Tard pr\u00e9sentent la campagne estivale 2019 pour Sloche. Pour l\u2019occasion, ils ont cr\u00e9\u00e9 un univers dans lequel les humains cohabitent avec des cr\u00e9atures. L\u2019ennui, c\u2019est que ces monstres n\u2019ont d\u2019yeux que pour la Sloche. Les jeunes sont donc invit\u00e9s \u00e0 la \u00ab boire avant qu\u2019ils ne la boivent \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66169\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/havas-montreal-et-couche-tard-presentent-la-campagne-estivale-2019-pour-sloche\/\"  data-item_title=\"Havas Montr\u00e9al et Couche-Tard pr\u00e9sentent la campagne estivale 2019 pour Sloche\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Sloche_campagne2019_monstre-tentacules-1024x1024.jpg\"  data-item_date=\"2019-06-17T10:51:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":66170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,678,186,310,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66169"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=66169"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66169\/revisions"}],"predecessor-version":[{"id":66171,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66169\/revisions\/66171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/66170"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=66169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=66169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=66169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}