{"id":66320,"date":"2019-06-20T12:31:01","date_gmt":"2019-06-20T16:31:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66320"},"modified":"2019-06-20T17:41:02","modified_gmt":"2019-06-20T21:41:02","slug":"pour-la-fete-nationale-pharmascience-faire-resonner-la-fibre-locale-des-quebecois-avec-la-campagne-des-produits-dici-meme-a-la-pharmacie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-la-fete-nationale-pharmascience-faire-resonner-la-fibre-locale-des-quebecois-avec-la-campagne-des-produits-dici-meme-a-la-pharmacie\/","title":{"rendered":"Pour la F\u00eate nationale, Pharmascience faire r\u00e9sonner la fibre locale des Qu\u00e9b\u00e9cois avec la campagne \u00ab Des produits d\u2019ici, m\u00eame \u00e0 la pharmacie \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-66321 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec-300x100.jpeg\" alt=\"\" width=\"714\" height=\"238\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec-300x100.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec-768x256.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec-1024x341.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec.jpeg 1500w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">20 juin 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\" style=\"color: #000080;\">\u00c0 l\u2019occasion de la F\u00eate nationale, Pharmascience, la seule entreprise \u00e0 d\u00e9velopper et fabriquer des m\u00e9dicaments g\u00e9n\u00e9riques au Qu\u00e9bec, d\u00e9ploie une campagne de communication pour faire savoir aux Qu\u00e9b\u00e9cois que l\u2019achat local ne concerne pas juste les v\u00eatements, les meubles ou la nourriture, mais aussi les m\u00e9dicaments.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne de communication dont le th\u00e8me est \u00ab Des produits d\u2019ici, m\u00eame \u00e0 la pharmacie \u00bb se d\u00e9clinera sur les m\u00e9dias sociaux, en achat m\u00e9dia web et imprim\u00e9 de m\u00eame que dans les communications transmises aux pharmaciens pour les deux prochaines semaines.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est une animation 3D, montrant un pot Pharmascience faisant surgir des pilules formant une fleur de lys, qui a \u00e9t\u00e9 la pi\u00e8ce ma\u00eetresse de cette campagne.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est en faisant r\u00e9sonner la fibre locale des Qu\u00e9b\u00e9cois autour de la F\u00eate nationale que Pharmascience souhaite d\u00e9montrer que l\u2019achat de m\u00e9dicaments fabriqu\u00e9s au Qu\u00e9bec peut aussi avoir une port\u00e9e sur l\u2019\u00e9conomie d\u2019ici. Lorsqu\u2019un consommateur ou qu\u2019un pharmacien choisit un produit de l\u2019entreprise, il encourage directement 1500 employ\u00e9s et une entreprise hautement impliqu\u00e9e dans sa communaut\u00e9 par de multiples causes sociales.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qYXswnze8jE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : Pharmascience<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Coproduction : CASACOM et Gimmick Studio<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66320\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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Pharmascience faire r\u00e9sonner la fibre locale des Qu\u00e9b\u00e9cois avec la campagne \u00ab Des produits d\u2019ici, m\u00eame \u00e0 la pharmacie \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/Pharma-science-quebec-1024x341.jpeg\"  data-item_date=\"2019-06-20T12:31:01-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de la F\u00eate nationale, Pharmascience, la seule entreprise \u00e0 d\u00e9velopper et fabriquer des m\u00e9dicaments g\u00e9n\u00e9riques au Qu\u00e9bec, d\u00e9ploie une campagne de communication pour faire savoir aux Qu\u00e9b\u00e9cois que l\u2019achat local ne concerne pas juste les v\u00eatements, les meubles ou la nourriture, mais aussi les m\u00e9dicaments.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66320\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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