{"id":66409,"date":"2019-06-25T19:22:31","date_gmt":"2019-06-25T23:22:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66409"},"modified":"2019-06-25T19:22:31","modified_gmt":"2019-06-25T23:22:31","slug":"hearts-science-et-fuel-digital-media-invitent-la-france-a-explorer-le-quebec-sur-lemonde-fr","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hearts-science-et-fuel-digital-media-invitent-la-france-a-explorer-le-quebec-sur-lemonde-fr\/","title":{"rendered":"Hearts &#038; Science et Fuel Digital Media invitent la France \u00e0 explorer le Qu\u00e9bec sur LeMonde.fr"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-66410 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/quebec-lemonde-fuel-300x209.png\" alt=\"\" width=\"540\" height=\"376\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/quebec-lemonde-fuel-300x209.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/quebec-lemonde-fuel-768x535.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/quebec-lemonde-fuel.png 820w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">25 juin 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><strong><span class=\"s1\">L\u2019Alliance de l\u2019industrie touristique du Qu\u00e9bec, <a href=\"https:\/\/isarta.com\/infos\/hearts-science-la-nouvelle-agence-montrealaise-domnicom-axee-sur-le-marketing-de-donnees\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Hearts &amp; Science<\/span><\/a>, <a href=\"https:\/\/isarta.com\/infos\/fuel-digital-media-accueille-au-sein-de-son-reseau-le-groupe-le-monde-chef-de-file-de-linformation-francophone\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Fuel Digital Media et LeMonde.fr<\/span><\/a> ont uni leurs efforts ce printemps pour inspirer les voyageurs de la France \u00e0 choisir le Qu\u00e9bec pour les vacances estivales.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Compos\u00e9e d\u2019une s\u00e9rie de 7 articles, la campagne de marketing de contenu d\u00e9ploy\u00e9e dans le cadre de cette offensive sugg\u00e9rait trois grandes exp\u00e9riences touristiques\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">go\u00fbter \u00e0 la culture vibrante et gastronomique de Montr\u00e9al;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">partir \u00e0 l\u2019aventure dans les grands espaces de l\u2019Abitibi-T\u00e9miscamingue;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">se connecter aux origines du Qu\u00e9bec par l\u2019exploration des activit\u00e9s autochtones. <\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s2\">Regroup\u00e9s dans un espace d\u00e9di\u00e9, h\u00e9berg\u00e9 sur LeMonde.fr, <\/span><span class=\"s1\">tous les articles ont profit\u00e9 d\u2019importantes initiatives d\u2019amplification \u00e9ditoriale, sociale et publicitaire, incluant des exclusivit\u00e9s de 24h sur le mobile.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">La r\u00e9ponse du march\u00e9 fran\u00e7ais a d\u00e9pass\u00e9 toutes les pr\u00e9visions, et de loin !\u00a0\u00bb d\u00e9clare Alain L\u00e9veill\u00e9, Directeur marketing et solutions de contenu chez Fuel, \u00ab confirmant une fois encore que plus la coh\u00e9rence entre le message, l\u2019environnement-\u00e9diteur et l\u2019audience est \u00e9lev\u00e9e, plus les r\u00e9sultats sont au rendez-vous\u00a0\u00bb conclut-il.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes tr\u00e8s heureux de la qualit\u00e9 des contenus et de la performance de cette campagne. Les r\u00e9sultats obtenus et le niveau d\u2019engagement confirment que nous avons rejoint la bonne audience. Celle-ci est vivement int\u00e9ress\u00e9e par notre destination, son territoire spectaculaire, sa culture cr\u00e9ative et son accueil g\u00e9n\u00e9reux \u00bb, explique S\u00e9bastien Viau, vice-pr\u00e9sident marketing et commercialisation de l\u2019Alliance de l\u2019industrie touristique du Qu\u00e9bec.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Malgr\u00e9 des d\u00e9lais serr\u00e9s, le grand nombre d\u2019\u00e9l\u00e9ments \u00e0 produire et \u00e0 valider, et les d\u00e9fis relatifs \u00e0 deux fuseaux horaires distincts, la r\u00e9alisation de cette campagne s\u2019est tr\u00e8s bien d\u00e9roul\u00e9e\u00a0\u00bb rapporte Audrey-Anne Couturier, Assistante strat\u00e8ge M\u00e9dia chez Hearts &amp; Science.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Les contenus de la campagne sont disponibles en tout temps pour consultation sur LeMonde.fr\u00a0:<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\"><a href=\"https:\/\/www.lemonde.fr\/le-quebec-la-decouverte-au-rendez-vous\/\">https:\/\/www.lemonde.fr\/le-quebec-la-decouverte-au-rendez-vous\/<\/a><\/span><span class=\"s4\">.<\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s1\">Annonceur\u00a0: Alliance de l\u2019industrie touristique du Qu\u00e9bec<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Partenaires\u00a0: Tourisme Montr\u00e9al<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\"> Tourisme Abitibi-T\u00e9miscamingue<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\"> Tourisme Autochtone Qu\u00e9bec<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Agence\u00a0: Hearts &amp; Science<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">R\u00e9gie publicitaire\u00a0: Fuel Digital Media<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">M\u00e9dia\u00a0: LeMonde.fr<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Assistante strat\u00e8ge M\u00e9dia (Hearts &amp; Science) Audrey-Anne Couturier<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Gestionnaire de campagne\u00a0(Fuel): Alain L\u00e9veill\u00e9<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66409\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hearts-science-et-fuel-digital-media-invitent-la-france-a-explorer-le-quebec-sur-lemonde-fr\/\"  data-item_title=\"Hearts &amp; Science et Fuel Digital Media invitent la France \u00e0 explorer le Qu\u00e9bec sur LeMonde.fr\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/06\/quebec-lemonde-fuel.png\"  data-item_date=\"2019-06-25T19:22:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Alliance de l\u2019industrie touristique du Qu\u00e9bec, Hearts &#038; Science, Fuel Digital Media et LeMonde.fr ont uni leurs efforts ce printemps pour inspirer les voyageurs de la France \u00e0 choisir le Qu\u00e9bec pour les vacances estivales.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66409\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hearts-science-et-fuel-digital-media-invitent-la-france-a-explorer-le-quebec-sur-lemonde-fr\/\"  data-item_title=\"Hearts &amp; 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