{"id":6646,"date":"2014-08-04T15:57:54","date_gmt":"2014-08-04T19:57:54","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6646"},"modified":"2014-08-05T07:46:58","modified_gmt":"2014-08-05T11:46:58","slug":"target-au-canada-exemple-du-phenomene-stuck-in-the-middle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/target-au-canada-exemple-du-phenomene-stuck-in-the-middle\/","title":{"rendered":"Target au Canada : ph\u00e9nom\u00e8ne \u00abStuck in the middle\u00bb ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-6649\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts-300x239.jpg\" alt=\"hp-hero-bts\" width=\"176\" height=\"140\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts-300x239.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts.jpg 478w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/a><strong><span style=\"color: #000080;\">Apr\u00e8s avoir d\u00e9clar\u00e9 des pertes de 940 millions de dollars, les dirigeants de Target reconnaissent avoir connu des rat\u00e9s lors de leur premi\u00e8re ann\u00e9e d&rsquo;exploitation en sol canadien. La situation est \u00e0 ce point inqui\u00e9tante que\u00a0<\/span><span style=\"color: #3366ff;\"><a href=\"http:\/\/business.financialpost.com\/2014\/07\/16\/target-corp-should-cut-its-losses-and-exit-canada-soon-says-credit-suisse\/\"><span class=\"s2\" style=\"color: #3366ff;\">des analystes<\/span><\/a><\/span><\/strong>\u00a0<strong><span style=\"color: #000080;\">recommandent m\u00eame \u00e0\u00a0la cha\u00eene de quitter le Canada.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">L&rsquo;arriv\u00e9e au Canada du\u00a0g\u00e9ant\u00a0am\u00e9ricain \u00e9tait pourtant tr\u00e8s attendue. En tant que consommateur, j\u2019\u00e9tais \u00e9galement curieux de voir ce que Target avait \u00e0 offrir. Apr\u00e8s quelques visites, je ne suis toutefois pas \u00e9tonn\u00e9 de la situation dans laquelle se trouve l\u2019entreprise aujourd\u2019hui.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><b> Pourquoi aller chez Target?<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\"> D\u2019un c\u00f4t\u00e9, Target ne semble pas en mesure d&rsquo;offrir des prix aussi bas que les Costco, Wal-Mart ou Dollarama install\u00e9s dans le march\u00e9 canadien.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">En magasin, le personnel est disponible, pas de file aux caisses, un Starbucks \u00e0 l\u2019entr\u00e9e,mais rien pour y emmener sa visite de passage en ville.\u00a0 Si Target poss\u00e8de un avantage sur son concurrent Wal-Mart, c\u2019est peut-\u00eatre sa localisation dans des centres commerciaux plut\u00f4t qu\u2019en p\u00e9riph\u00e9rie des quartiers centraux.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Bref, j\u2019ai de la difficult\u00e9 \u00e0 comprendre la valeur ajout\u00e9e de Target par rapport \u00e0 ce que pouvaient offrir d\u2019autres grandes surfaces comme Zellers. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Si on retourne \u00e0 la bonne vieille th\u00e9orie <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/fr.wikipedia.org\/wiki\/Strat%C3%A9gies_g%C3%A9n%C3%A9riques_de_Porter\"><span style=\"color: #3366ff;\">marketing de Michael Porter<\/span><\/a><\/span><\/strong>, je dirais que Target est dans une situation dite \u00abStuck in the Middle\u00bb. Incapable de se diff\u00e9rentier ni par ses prix, ni par ses produits ou encore par l\u2019exp\u00e9rience d\u2019achat qu\u2019elle offre, ce d\u00e9taillant grande surface\u00a0a du mal \u00e0 proposer un avantage tangible par rapport \u00e0 ses nombreux concurrents.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">La cha\u00eene est toutefois bien d\u00e9termin\u00e9e \u00e0 faire sa place au Canada, l\u00e0 o\u00f9 elle compte d\u00e9j\u00e0<span class=\"Apple-converted-space\">\u00a0<\/span>20\u00a0000 employ\u00e9s et plus de 125 succursales.\u00a0<strong><span style=\"color: #3366ff;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=IJlZdVYmgiI\"><span class=\"s2\" style=\"color: #3366ff;\">Une vid\u00e9o<\/span><\/a><\/span><\/strong> a m\u00eame \u00e9t\u00e9 publi\u00e9e sur YouTube et dans laquelle l\u2019entreprise s\u2019engage formellement \u00e0 faire mieux.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Sur pr\u00e9sentation d&rsquo;une preuve, Target est maintenant pr\u00eate \u00e0 \u00e9galer les prix de tous les d\u00e9taillants canadiens. Est-ce le d\u00e9but d&rsquo;une bataille encore plus f\u00e9roce entre les gros joueurs du d\u00e9tail?<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6646\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/target-au-canada-exemple-du-phenomene-stuck-in-the-middle\/\"  data-item_title=\"Target au Canada : ph\u00e9nom\u00e8ne \u00abStuck in the middle\u00bb ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts.jpg\"  data-item_date=\"2014-08-04T15:57:54-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir d\u00e9clar\u00e9 des pertes de 940 millions de dollars, les dirigeants de Target reconnaissent avoir connu des rat\u00e9s lors de leur premi\u00e8re ann\u00e9e d&rsquo;exploitation en sol canadien. La situation est \u00e0 ce point inqui\u00e9tante que\u00a0des analystes\u00a0recommandent m\u00eame \u00e0\u00a0la cha\u00eene de quitter le Canada. L&rsquo;arriv\u00e9e au Canada du\u00a0g\u00e9ant\u00a0am\u00e9ricain \u00e9tait pourtant tr\u00e8s attendue. En tant que [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6646\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/target-au-canada-exemple-du-phenomene-stuck-in-the-middle\/\"  data-item_title=\"Target au Canada : ph\u00e9nom\u00e8ne \u00abStuck in the middle\u00bb ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/hp-hero-bts.jpg\"  data-item_date=\"2014-08-04T15:57:54-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":6649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6646"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6646"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6646\/revisions"}],"predecessor-version":[{"id":6706,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6646\/revisions\/6706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6649"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}