{"id":66841,"date":"2019-07-11T16:09:29","date_gmt":"2019-07-11T20:09:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66841"},"modified":"2019-07-11T16:09:29","modified_gmt":"2019-07-11T20:09:29","slug":"lg2-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec\/","title":{"rendered":"lg2 signe la derni\u00e8re campagne des \u00e9leveurs de porcs du Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-66842\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Porc-quebec-300x82.jpg\" alt=\"\" width=\"391\" height=\"107\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Porc-quebec-300x82.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Porc-quebec.jpg 576w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">11 juillet 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Les \u00c9leveurs de porcs du Qu\u00e9bec et lg2 lancent leur toute nouvelle campagne publicitaire, qui s\u2019articule autour de la notion de bienfait et en jouant sur le double sens de \u00ab bien faire \u00bb. Cette initiative met en lumi\u00e8re les nombreux bienfaits nutritifs de la viande de porc du Qu\u00e9bec et positionne Le porc du Qu\u00e9bec comme un produit \u00ab bien fait \u00bb.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Durant la p\u00e9riode estivale, l\u2019affichage num\u00e9rique sous forme de super panneaux sera \u00e0 l\u2019honneur dans la grande r\u00e9gion de Montr\u00e9al et de Qu\u00e9bec. Cette offensive mettra en valeur la marque Le porc du Qu\u00e9bec de fa\u00e7on contextuelle en faisant r\u00e9f\u00e9rence \u00e0 la canicule durant les journ\u00e9es chaudes, aux vacances, ou encore \u00e0 la cuisson au barbecue.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/72PVAY_CdBo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette offensive raconte l\u2019histoire de Kim Loranger, une jeune \u00e9leveuse de porcs qui a choisi de reprendre la ferme familiale. Son d\u00e9sir de bien faire les choses est \u00e9vident et le souci de produire un porc de qualit\u00e9 est une priorit\u00e9 depuis des g\u00e9n\u00e9rations dans sa famille.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il est \u00e9galement question de Carl Robitaille, qui travaille \u00e0 la commercialisation du porc Nagano. Il constate que les bienfaits du porc du Qu\u00e9bec sont reconnus \u00e0 l\u2019international.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/EqEQFkFYBzI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les messages t\u00e9l\u00e9 seront en ondes sur les grands r\u00e9seaux du 29 juillet au 22 septembre. La campagne sera d\u00e9ploy\u00e9e dans le magazine RICARDO et dans plusieurs m\u00e9dias num\u00e9riques avec des articles de contenu inspirant dans <i>La Presse+<\/i>, <i>Le Devoir<\/i> et <i>Le Journal de Montr\u00e9al<\/i>.\u00a0<\/span><\/p>\n<p class=\"p1\">\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">\u00a0Cr\u00e9dits :<\/span><\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>CLIENT :<\/b> Les \u00c9leveurs de porcs du Qu\u00e9bec<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Danielle Vaillant, directrice marketing<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Patricia Gagnon, conseill\u00e8re marketing<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Catherine Denis, commis au marketing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>AGENCE :<\/b> lg2<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Vice-Pr\u00e9sidence : Marie-Christine Cayer et Fran\u00e7ois Sauv\u00e9<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation : Nicolas Dion<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation : L\u00e9a-Laure Bergeron, Roxanne Pelletier, Thibault Gehard, Val\u00e9rie Wells<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Service-conseil : Julie Bergeron et Justine Guertin<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>AGENCE M\u00c9DIA :<\/b> Cossette m\u00e9dia\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Genevi\u00e8ve Marchand, directrice groupe<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Marjolaine Dubreuil, superviseure m\u00e9dia<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Laurence Dubois, assistante planificatrice<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66841\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec\/\"  data-item_title=\"lg2 signe la derni\u00e8re campagne des \u00e9leveurs de porcs du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Porc-quebec.jpg\"  data-item_date=\"2019-07-11T16:09:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00c9leveurs de porcs du Qu\u00e9bec et lg2 lancent leur toute nouvelle campagne publicitaire, qui s\u2019articule autour de la notion de bienfait et en jouant sur le double sens de \u00ab bien faire \u00bb. Cette initiative met en lumi\u00e8re les nombreux bienfaits nutritifs de la viande de porc du Qu\u00e9bec et positionne Le porc du Qu\u00e9bec comme un produit \u00ab bien fait \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66841\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec\/\"  data-item_title=\"lg2 signe la derni\u00e8re campagne des \u00e9leveurs de porcs du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Porc-quebec.jpg\"  data-item_date=\"2019-07-11T16:09:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":66842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230,866,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66841"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=66841"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66841\/revisions"}],"predecessor-version":[{"id":66843,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66841\/revisions\/66843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/66842"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=66841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=66841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=66841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}