{"id":66868,"date":"2019-07-15T13:00:51","date_gmt":"2019-07-15T17:00:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=66868"},"modified":"2019-07-15T14:08:20","modified_gmt":"2019-07-15T18:08:20","slug":"comprendre-lalgorithme-de-twitter-en-2019","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comprendre-lalgorithme-de-twitter-en-2019\/","title":{"rendered":"Comprendre l\u2019algorithme de Twitter en 2019"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-66876\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-300x200.jpg\" alt=\"\" width=\"732\" height=\"488\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-272x182.jpg 272w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 juillet 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Quand on ouvre l\u2019application de Twitter sur son cellulaire, on peut avoir l\u2019impression d\u2019assister \u00e0 un d\u00e9luge d\u2019opinions et de commentaires pr\u00e9sent\u00e9s p\u00eale-m\u00eale, sans ordre apparent. Il y a pourtant une science (et m\u00eame <a href=\"https:\/\/blog.twitter.com\/engineering\/en_us\/topics\/insights\/2017\/using-deep-learning-at-scale-in-twitters-timelines.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">un peu d\u2019intelligence artificielle<\/span><\/a>) derri\u00e8re l\u2019organisation du contenu de ce fil d\u2019actualit\u00e9. Voici des rep\u00e8res pour comprendre comment fonctionne l\u2019algorithme de Twitter, et ainsi l\u2019exploiter \u00e0 son avantage.<\/strong><\/span><\/p>\n<p>En 2016, des Internautes en furie ont annonc\u00e9 <a href=\"https:\/\/twitter.com\/jack\/status\/696081566032723968\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">la mort de Twitter<\/span><\/a>, parce que ce dernier avait os\u00e9 <a href=\"https:\/\/isarta.com\/infos\/twitter-pense-deployer-un-fil-de-nouvelles-base-sur-un-algorithme\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">s\u2019\u00e9carter de la chronologie invers\u00e9e<\/span> <\/a>qu\u2019il utilisait jusqu\u2019alors pour pr\u00e9senter les Tweets dans le fil d\u2019actualit\u00e9.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Hello Twitter! Regarding <a href=\"https:\/\/twitter.com\/hashtag\/RIPTwitter?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPTwitter<\/a>: I want you all to know we&rsquo;re always listening. We never planned to reorder timelines next week.<\/p>\n<p>\u2014 jack ??? (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/696081566032723968?ref_src=twsrc%5Etfw\">February 6, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nLoin de mourir, le <a href=\"https:\/\/isarta.com\/infos\/entrer-dans-la-tete-de-trump-avec-twitter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">m\u00e9dia pr\u00e9f\u00e9r\u00e9 de Donald Trump<\/span><\/a> a plut\u00f4t renforc\u00e9 l\u2019engagement sur sa plateforme (si on en croit <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/a\/2016\/never-miss-important-tweets-from-people-you-follow.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">ce communiqu\u00e9<\/span><\/a>) et <a href=\"https:\/\/isarta.com\/infos\/fil-de-presse-lightspeed-va-entrer-en-bourse-spotify-fait-deux-acquisitions-dans-le-podcast-et-twitter-enfin-rentable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">est m\u00eame devenu enfin rentable<\/span><\/a>, \u00e0 partir d\u2019un algorithme pr\u00e9sentant d\u2019abord les Tweets les plus pertinents, ce qu\u2019ils appellent l\u2019option \u00ab\u00a0Tweets populaires en premier \u00bb.<\/p>\n<p>En 2018, <a href=\"https:\/\/www.vox.com\/culture\/2018\/9\/20\/17876098\/twitter-chronological-timeline-back-finally\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00e0 la mani\u00e8re d\u2019un compromis<\/span><\/a>, Twitter a officiellement ramen\u00e9 la possibilit\u00e9 de consulter son fil en chronologie invers\u00e9e, en choisissant l\u2019option\u00a0:\u00a0\u00ab\u00a0Tout derniers Tweet\u00a0\u00bb.<\/p>\n<p>Sur le cellulaire, on peut basculer d\u2019un mode \u00e0 l\u2019autre en appuyant sur les trois \u00e9toiles en haut \u00e0 droite. Depuis un ordinateur, on doit se rendre dans la section \u00ab\u00a0param\u00e8tres et confidentialit\u00e9\u00a0\u00bb, sous l\u2019onglet \u00ab\u00a0contenu\u00a0\u00bb pour cocher l\u2019option de son choix.<\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">Les ingr\u00e9dients de la sauce secr\u00e8te<\/span><\/strong><\/span><\/h2>\n<p>L\u2019algorithme con\u00e7u par Twitter vise \u00e0 s\u00e9lectionner les messages qui auront la chance de se retrouver dans la zone payante des \u00abTweets populaires\u00bb.<\/p>\n<p>En 2017, <a href=\"https:\/\/blog.twitter.com\/engineering\/en_us\/topics\/insights\/2017\/using-deep-learning-at-scale-in-twitters-timelines.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">deux ing\u00e9nieurs de Twitter avaient expliqu\u00e9<\/span><\/a> la mani\u00e8re de proc\u00e9der pour \u00e9cr\u00e9mer les Tweets du fil d\u2019actualit\u00e9:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Apr\u00e8s avoir r\u00e9uni les Tweets, chacun est not\u00e9 selon un mod\u00e8le de pertinence. Le mod\u00e8le pr\u00e9dit \u00e0 quel point un Tweet est int\u00e9ressant et engageant sp\u00e9cifiquement pour vous. Les Tweets les mieux not\u00e9s apparaissent alors dans le haut du fil d\u2019actualit\u00e9, rel\u00e9guant les autres \u00e0 la suite.\u201d<\/span><\/p><\/blockquote>\n<p>Pour juger de la pertinence, les ing\u00e9nieurs de Twitter offre trois points d\u2019ancrage:<\/p>\n<ul>\n<li>Le Tweet en lui-m\u00eame : est-ce qu\u2019il est r\u00e9cent, a-t-il suscit\u00e9 des r\u00e9actions, est-il accompagn\u00e9 de contenu audiovisuel ?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/isarta.com\/infos\/20-comptes-twitter-a-suivre-pour-apprendre-et-garder-le-sourire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">L\u2019auteur du Tweet<\/span><\/a> : est-ce une personne avec qui vous interagissez souvent sur Twitter ? (<a href=\"https:\/\/isarta.com\/infos\/sur-twitter-23-des-liens-vers-des-sites-populaires-sont-generes-par-des-robots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">sachant que beaucoup de contenus sont publi\u00e9 par des robots&#8230;<\/span><\/a>)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Votre historique d\u2019engagement : avec quel type de Tweet avez-vous l\u2019habitude d\u2019interagir ?<\/li>\n<\/ul>\n<p>Comme<a href=\"https:\/\/isarta.com\/infos\/comment-sadapter-aux-transformations-frequentes-des-algorithmes-des-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"> la plupart des m\u00e9dias sociaux<\/span><\/a>, Twitter cherche donc <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/les-entreprises-vont-devoir-repenser-la-facon-dont-elles-utilisent-facebook-et-instagram\/\" target=\"_blank\" rel=\"noopener\">\u00e0 favoriser les interactions<\/a><\/span>, plut\u00f4t que le simple repartage d\u2019information.<\/p>\n<p>Les le\u00e7ons \u00e0 retenir, pour avoir du succ\u00e8s sur Twitter? On ne peut se contenter de lancer des bouteilles \u00e0 la mer, sans :<\/p>\n<p>1) interagir et intervenir de mani\u00e8re soutenue dans les conversations en cours, mais aussi&#8230;<\/p>\n<p>2) d\u00e9velopper un r\u00e9seau de fr\u00e9quentations r\u00e9actives avec qui les \u00e9changes se font \u00e0 double sens.<\/p>\n<h2><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">Des changements \u00e0 venir en 2019<\/span><\/strong><\/span><\/h2>\n<p>Depuis le d\u00e9but de l\u2019ann\u00e9e, Twitter a d\u00e9j\u00e0 fait deux annonces importantes ayant pour finalit\u00e9 d&rsquo;am\u00e9liorer la plateforme. \u00c0 l\u2019\u00e9v\u00e9nement CES, le r\u00e9seau social a annonc\u00e9 qu\u2019il travaillait sur des fonctionnalit\u00e9s ayant pour but de <a href=\"https:\/\/blog.twitter.com\/engineering\/en_us\/topics\/insights\/2017\/using-deep-learning-at-scale-in-twitters-timelines.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">mieux organiser et contextualiser les conversations<\/span><\/a>.<\/p>\n<p>\u00c0 titre d\u2019exemple, il n\u2019est pas toujours facile de remonter le fil d\u2019une conversation ou d\u2019une bataille de Tweets. <a href=\"https:\/\/www.engadget.com\/2018\/10\/24\/twitter-tests-status-updates-ice-breaker-tweets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Un statut \u00abbrise glace\u00bb est en phase de test<\/span><\/a>, pour identifier plus rapidement l\u2019origine d\u2019une conversation.<\/p>\n<p>Aussi, <a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/company\/2019\/ucberkeley-twitter-ml.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">en janvier dernier<\/span><\/a>, le r\u00e9seau social fond\u00e9 par Jack Dorsey a annonc\u00e9 qu\u2019il avait conclu un partenariat avec l\u2019universit\u00e9 de Berkeley, dans le but de mieux comprendre l\u2019impact des algorithmes de contenu des m\u00e9dias sociaux sur le comportement des gens.<\/p>\n<p>Saluons cette approche&#8230; des plus responsables!<\/p>\n<p><strong>Retrouvez <a href=\"https:\/\/isarta.com\/infos\/tag\/twitter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">tous nos articles sur Twitter dans cette section d\u00e9di\u00e9e<\/span><\/a>, notamment notre article sur <a href=\"https:\/\/isarta.com\/infos\/marketing-de-contenu-que-penser-de-twitter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">le marketing de contenu sur Twitter<\/span><\/a>.<\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66868\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comprendre-lalgorithme-de-twitter-en-2019\/\"  data-item_title=\"Comprendre l\u2019algorithme de Twitter en 2019\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-1024x683.jpg\"  data-item_date=\"2019-07-15T13:00:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quand on ouvre l\u2019application de Twitter sur son cellulaire, on peut avoir l\u2019impression d\u2019assister \u00e0 un d\u00e9luge d\u2019opinions et de commentaires pr\u00e9sent\u00e9s p\u00eale-m\u00eale, sans ordre apparent. Il y a pourtant une science (et m\u00eame un peu d\u2019intelligence artificielle) derri\u00e8re l\u2019organisation du contenu de ce fil d\u2019actualit\u00e9. Voici des rep\u00e8res pour comprendre comment fonctionne l\u2019algorithme de Twitter, et ainsi l\u2019exploiter \u00e0 son avantage.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_66868\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comprendre-lalgorithme-de-twitter-en-2019\/\"  data-item_title=\"Comprendre l\u2019algorithme de Twitter en 2019\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/07\/Twitter-mobile-1024x683.jpg\"  data-item_date=\"2019-07-15T13:00:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":66876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,339,1],"tags":[738,186,233,896,1176,202],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66868"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=66868"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66868\/revisions"}],"predecessor-version":[{"id":66877,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/66868\/revisions\/66877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/66876"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=66868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=66868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=66868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}