{"id":67292,"date":"2019-08-06T15:05:48","date_gmt":"2019-08-06T19:05:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=67292"},"modified":"2019-08-06T15:05:48","modified_gmt":"2019-08-06T19:05:48","slug":"opto-reseau-et-k72-mettent-des-lunettes-aux-batiments-de-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-mettent-des-lunettes-aux-batiments-de-montreal\/","title":{"rendered":"Opto-R\u00e9seau et K72 mettent des lunettes aux b\u00e2timents de Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-67296\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-4-300x151.png\" alt=\"\" width=\"709\" height=\"357\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-4-300x151.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-4-768x386.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-4.png 919w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">6 ao\u00fbt 2019<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\" style=\"color: #333333;\">Sign\u00e9e <a href=\"https:\/\/isarta.com\/infos\/tag\/k72\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">K72<\/span><\/a>, la r\u00e9cente campagne de contenu d\u2019<a href=\"https:\/\/isarta.com\/infos\/tag\/opto-reseau\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Opto-R\u00e9seau<\/span><\/a> a tabl\u00e9 sur un ph\u00e9nom\u00e8ne universel pourtant tr\u00e8s peu connu, la par\u00e9idolie. S\u2019il vous est arriv\u00e9 de voir un visage sur un objet, sur une fa\u00e7ade d\u2019immeuble par exemple, c\u2019est que vous avez d\u00e9j\u00e0 fait l\u2019exp\u00e9rience de ce ph\u00e9nom\u00e8ne.<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019offensive a d\u2019abord pris la forme d\u2019un concours num\u00e9rique. Opto-R\u00e9seau a invit\u00e9 sa communaut\u00e9 \u00e0 partager des photos de fa\u00e7ades qui ressemblaient \u00e0 un visage. Ensuite, des lunettes choisies par les opticiens ont \u00e9t\u00e9 appos\u00e9es sur certaines images s\u00e9lectionn\u00e9es.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Foptoreseau%2Fposts%2F2393090797626700&amp;width=500\" width=\"500\" height=\"551\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">En invitant les gens \u00e0 nous pr\u00e9senter leur ville et ses \u00e9difices, nous avons exprim\u00e9 une valeur importante \u00e0 la marque, c\u2019est-\u00e0-dire l\u2019int\u00e9r\u00eat qu\u2019elle entretient pour sa client\u00e8le. De plus, l\u2019analyse des immeubles nous a permis de communiquer de mani\u00e8re ludique notre mission\u00a0: trouver les lunettes parfaites pour chaque visage\u00a0\u2009\u00bb, explique Annick\u00a0Beauchemin, directrice marketing d\u2019Opto-R\u00e9seau.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Simon\u00a0Beaudry, directeur de cr\u00e9ation de K72, ajoute\u00a0:<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">La force de l\u2019id\u00e9e r\u00e9side dans le fait que ce ph\u00e9nom\u00e8ne est r\u00e9el. C\u2019est son caract\u00e8re universel qui a fait sa r\u00e9ussite, et qui a suscit\u00e9 l\u2019int\u00e9r\u00eat des gens. Nous avons re\u00e7u des photos de partout au Qu\u00e9bec.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En plus du volet num\u00e9rique, la campagne a \u00e9t\u00e9 d\u00e9ploy\u00e9e dans l\u2019espace public, par l\u2019installation physique d\u2019une paire de lunettes sur un \u00e9difice de Montr\u00e9al.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Opto-R\u00e9seau nous avait habitu\u00e9s \u00e0 des interventions dans l\u2019espace public, <a href=\"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-ajoutent-des-lunettes-sur-mesure-aux-affiches-publicitaires-de-notre-quotidien\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">comme avec cette offensive de l\u2019\u00e9t\u00e9 pass\u00e9<\/span><\/a>, o\u00f9 une opticienne ajoutait des lunettes aux publicit\u00e9s d\u2019affichage ext\u00e9rieur.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-67295\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-3-300x101.png\" alt=\"\" width=\"576\" height=\"194\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-3-300x101.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-3-768x258.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-3.png 911w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-67294\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-2-300x148.png\" alt=\"\" width=\"671\" height=\"331\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-2-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-2-768x379.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-2.png 921w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-67293\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Opto-reseau-1-300x184.png\" alt=\"\" width=\"646\" height=\"396\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Opto-reseau-1-300x184.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Opto-reseau-1-768x472.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/Opto-reseau-1.png 920w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">CR\u00c9DITS:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Opto-R\u00e9seau \u2013 Christine Breton, pr\u00e9sidente-directrice g\u00e9n\u00e9rale, Annick Beauchemin, directrice marketing<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: K72<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Simon\u00a0Beaudry<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Gabriel\u00a0Allaire<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique\u00a0: Mathieu Dufour, Simon Beaudry<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conseil\u00a0: Johanie Gonneville, Charles Filfe, Nathalie Quirion<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photographie et retouches : Philippe Richelet<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Autres photographies : Plusieurs gens \u00e0 travers le Qu\u00e9bec<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">M\u00e9dia\u00a0: Jungle\u00a0Media<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67292\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-mettent-des-lunettes-aux-batiments-de-montreal\/\"  data-item_title=\"Opto-R\u00e9seau et K72 mettent des lunettes aux b\u00e2timents de Montr\u00e9al\"  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S\u2019il vous est arriv\u00e9 de voir un visage sur un objet, sur une fa\u00e7ade d\u2019immeuble par exemple, c\u2019est que vous avez d\u00e9j\u00e0 fait l\u2019exp\u00e9rience de ce ph\u00e9nom\u00e8ne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_67292\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-mettent-des-lunettes-aux-batiments-de-montreal\/\"  data-item_title=\"Opto-R\u00e9seau et K72 mettent des lunettes aux b\u00e2timents de Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/08\/opto-reseau-4.png\"  data-item_date=\"2019-08-06T15:05:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":67296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,212,186,334,1176,541],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67292"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=67292"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67292\/revisions"}],"predecessor-version":[{"id":67299,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/67292\/revisions\/67299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/67296"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=67292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=67292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=67292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}